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The 2021 Book Launch Blueprint is Here!

The 2021 Book Launch Blueprint is Here!

by Thomas Umstattd Jr. | Mar 10, 2021 | Promotion, Strategy

Develop a comprehensive strategy to maximize your book sales in the first 30 days after release with the Book Launch Blueprint Course.

Amazon Advertising

Amazon Advertising

by Thomas Umstattd Jr. | Jan 6, 2021 | Advertising, Promotion

Amazon continually tests and changes their ads platform, and authors must stay up to date. Bryan Cohen reports on what’s changed this year.

How to Start Building a Rejection Proof Platform

How to Start Building a Rejection Proof Platform

by Thomas Umstattd Jr. | Oct 21, 2020 | Platform

No matter how you publish, you’ll need a sturdy platform. Learn which techniques successful authors use to build reliable platforms.

Why Rapid Release is a Risky Book Launch Strategy

Why Rapid Release is a Risky Book Launch Strategy

by Thomas Umstattd Jr. | Oct 7, 2020 | Independent Publishing, Promotion, Strategy

Is rapid release a shortcut to success? Or is it a trap that could destroy your author career? Learn when and why it does and doesn’t work.

Kickstarter Tips and Tricks With Chris Fox

Kickstarter Tips and Tricks With Chris Fox

by Thomas Umstattd Jr. | Mar 9, 2020 | Crowdfunding, Promotion, Publishing, Strategy

Learn how to run a successful crowdfunding campaign with Chris Fox.

What Indie Authors Need to Know About Kindle Unlimited with Lacy Williams

What Indie Authors Need to Know About Kindle Unlimited with Lacy Williams

by Thomas Umstattd Jr. | Mar 2, 2020 | Independent Publishing, Publishing

Kindle Unlimited (Affiliate Link), also called KU, is the “Netflix of ebooks.” It costs readers $9.99 per month to get unlimited access to over one million ebooks. So, is it a good idea for your book to be in Kindle Unlimited?

Literary Universe Marketing

Literary Universe Marketing

by Thomas Umstattd Jr. | Nov 25, 2019 | Promotion, Strategy, Writing Craft

Learn how connecting your books in a shared literary universe can help boost sales.

Print On Demand vs Offset Printing for Indie Books

Print On Demand vs Offset Printing for Indie Books

by Thomas Umstattd Jr. | Nov 18, 2019 | Book Design, Independent Publishing, Publishing

Find out which printing method makes the best business sense for your book’s genre and your author career.

How To Set up Pre-Orders for Your Indie Book

How To Set up Pre-Orders for Your Indie Book

by Thomas Umstattd Jr. | Aug 7, 2018 | Independent Publishing, Promotion, Publishing

When should indie authors offer a preorder on Amazon, and when is it a bad idea? An indie author answers and shares how to set up a preorder.

148 – How to Get Libraries to Buy Your Indie Book, with Lacy Williams

148 – How to Get Libraries to Buy Your Indie Book, with Lacy Williams

by Thomas Umstattd Jr. | Jul 31, 2018 | Independent Publishing, Promotion, Publishing

In this episode, we talk with Lacy Williams about how to get libraries to buy your indie books using services like Overdrive and Draft2Digital. 

How to Spot a Publishing Scam

How to Spot a Publishing Scam

by Thomas Umstattd Jr. | Jul 17, 2018 | Business Advice, Independent Publishing, PR, Promotion, Publishing, Traditional Publishing

In this Novel Marketing Podcast episode, we are going to talk about publishing scams and how to avoid them. Don’t get bamboozled by a charlatan!

148 – How to Get Libraries to Buy Your Indie Book, with Lacy Williams

133 – How to Find and Work with an Editor with Karen Ball

by Thomas Umstattd Jr. | Apr 17, 2018 | Independent Publishing, Publishing, Writing Craft

Good marketing helps a bad book fail faster. To succeed, you need a great book and for that, you need a great editor. In this episode, learn how to find and work with an exceptional editor with special guest Karen Ball.

148 – How to Get Libraries to Buy Your Indie Book, with Lacy Williams

130 – Myths Authors Believe  

by Thomas Umstattd Jr. | Mar 27, 2018 | Promotion

In this episode, we are going to talk about a few of the myths and lies writers are prone to believe which can derail us or send us in wrong directions or keep us from going in the direction we should be headed.  

148 – How to Get Libraries to Buy Your Indie Book, with Lacy Williams

119 Working with Beta Readers, Crowdfunding, and More with Curt Iles

by Thomas Umstattd Jr. | Jan 9, 2018 | Crowdfunding, Publishing

In this episode, we’re not going to be talking theory, but real-world examples of an author using the principles we talk about on Novel Marketing.

148 – How to Get Libraries to Buy Your Indie Book, with Lacy Williams

115 –  Why Traditional Authors should NEVER pay for marketing

by Thomas Umstattd Jr. | Dec 13, 2017 | Business Advice, Publishing, Traditional Publishing

Publishers pressure novelists to build a platform. Many authors see spending money on book marketing as part of the job. Here’s why that’s a mistake.

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