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Apple’s Cheapest Laptop Ever: Should Authors Buy the MacBook Neo?

Apple’s Cheapest Laptop Ever: Should Authors Buy the MacBook Neo?

by Thomas Umstattd Jr. | Apr 1, 2026 | Promotion

Discover which laptops give authors the best value for the money in 2026.

Your Friends Lied About Your Book Cover

Your Friends Lied About Your Book Cover

by Thomas Umstattd Jr. | Mar 25, 2026 | Advertising, Promotion

Discover how to find a good book cover that attracts the right readers and drives clicks that lead to sales across all platforms.

The Indie Whale Reader: How to Reach Readers Who Devour 100 Books a Year

The Indie Whale Reader: How to Reach Readers Who Devour 100 Books a Year

by Thomas Umstattd Jr. | Mar 3, 2026 | Author Update, Promotion

Traditional publishing posts a December surge in the latest AAP StatShot, even as the broader market stays flat. We unpack new 2026 reader data, major AI-driven layoffs at Block, Spotify’s audiobook charts, Julia Quinn’s Kickstarter success, podcast growth, and key AI updates from Google and Cloudflare.

Indies Win! Harlequin to Close Historical Romance Line

Indies Win! Harlequin to Close Historical Romance Line

by Thomas Umstattd Jr. | Feb 23, 2026 | Author Update, Promotion

Supreme Court tariffs ruling, Harlequin exits historical romance, BookFunnel adds digital signings, and major AI shifts from ElevenLabs, Perplexity Pro, and Google’s new Web MCP reshaping audiobook production and SEO.

Will OpenAI Claim Ownership of Your Royalties?

Will OpenAI Claim Ownership of Your Royalties?

by Thomas Umstattd Jr. | Feb 9, 2026 | Author Update, Promotion

AI shocks publishing and tech: Claude 4.6 vs GPT-5.3 spark a $285B selloff, layoffs hit a 2009 high, Amazon cuts 30,000 jobs, Spotify expands into ebooks and print with Bookshop.org, indie ebooks arrive, a massive Substack breach, new KDP download options, and OpenAI’s controversial IP revenue-sharing idea.

The Five-Year Plan to Become a Professional Author 

The Five-Year Plan to Become a Professional Author 

by Thomas Umstattd Jr. | Dec 31, 2025 | Promotion, Publishing, Writing Craft

Discover a five year plan for writing a novel and how it helps aspiring authors build their craft, finish the book, and become a professional author.

Should You Create a Premium Hardcover Edition of Your Book?

Should You Create a Premium Hardcover Edition of Your Book?

by Thomas Umstattd Jr. | Dec 3, 2025 | Promotion

Learn whether a premium book edition is the right choice for your book and how it can set you apart from all the AI-written content.

Amazon Algorithm Secrets That Separate Bestsellers from the Slush Pile

Amazon Algorithm Secrets That Separate Bestsellers from the Slush Pile

by Thomas Umstattd Jr. | Nov 25, 2025 | Promotion

Explore the Amazon Book Recommendation Algorithm and learn how it impacts your book sales and visibility in the market.

The Shopify Trap: Why Authors Keep Losing Money

The Shopify Trap: Why Authors Keep Losing Money

by Thomas Umstattd Jr. | Nov 5, 2025 | Promotion

Discover the best ecommerce platform for authors and several surprisingly good options for selling books directly to readers.

How to Build an Email List Before You Publish Your Novel 

How to Build an Email List Before You Publish Your Novel 

by Thomas Umstattd Jr. | Oct 8, 2025 | Promotion

Discover the many ways to grow your email list before you publish your book.

How to Boost Sales With Permafree Books

How to Boost Sales With Permafree Books

by Thomas Umstattd Jr. | Sep 24, 2025 | Promotion, Strategy

Discover how giving a book away might actually boost sales. Learn to use a permafree book to drive sales, grow your list, or book events.

How to Get More Book Reviews With Joe Walters 

How to Get More Book Reviews With Joe Walters 

by Thomas Umstattd Jr. | Sep 10, 2025 | Promotion

Find out why more book reviews matter, how ratings differ from reviews, and how to get more of both to increase visibility and sales.

How to Get Started with Author School Visits and Make Your Book Playground Famous

How to Get Started with Author School Visits and Make Your Book Playground Famous

by Thomas Umstattd Jr. | Aug 6, 2025 | Promotion, Public Speaking

Selling books for kids is a challenge. Discover how you can connect with young readers, positively impact schools, and sell more books.

How to Sell 1,000 Books a Month

How to Sell 1,000 Books a Month

by Thomas Umstattd Jr. | Jul 23, 2025 | PR, Promotion

Learn how to improve your book sales with proven strategies for selling 1,000 books a month through layered marketing, podcasts, and more.

How to Work With a PR Firm to Promote Your Book

How to Work With a PR Firm to Promote Your Book

by Thomas Umstattd Jr. | Jul 16, 2025 | PR, Promotion

Publicity has always been important for authors. Find out which media outlets are most useful to authors in 2025.

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Recent Episodes

  • The Cultural Zeitgeist Shift That’s Making Indie Authors Rich
  • The Week Romance Died? Harlequin AI Deal + NY Times Bestseller Shake-Up
  • Apple’s Cheapest Laptop Ever: Should Authors Buy the MacBook Neo?
  • Scientists Prove AI Is Rewriting Your Book When You’re Not Looking
  • Your Friends Lied About Your Book Cover
  • The Anti AI Jihad Has Begun: Major Publisher Yanks Novel Over Proven AI Use

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