The Most Important Lessons from 10 Years of Novel Marketing
Discover our list of the most important episodes we’ve recorded in the past ten years of podcasting about book marketing.
Announcing the 2024 Novel Marketing Conference
Find out how the 2024 Novel Marketing Conference will help you apply your book-marketing knowledge and facilitate in-person connections.
Book Marketing 101: Product
If your book isn’t a good product, marketing gets harder. Find out whose opinion counts and learn to create a good book readers want to buy and read.
How to Get Book Clubs to Pick YOUR Book
Authors dream of having a book club pick their book to read and discuss. Find out how to make your book book-club-friendly.
From Book Blurb to Bestseller: How to Craft Compelling Amazon Pages With Dave Chesson
Learn how a free tool can help improve your book description, increase your sales, and improve the effectiveness of your Amazon sales page.
Substack for Authors: An Exciting Opportunity or Just Hype?
Find out the advantages and limitations of Substack for authors with various platform-building strategies.
How to Make Money as an Author Assistant
If your publishing journey is sapping your bank account, learn how working as an author assistant will help you earn and learn simultaneously.
The Lifecycle of a Book: How to Extend Your Book’s Life With Effective Marketing
Find out how to market your book in the four stages of its lifecycle and how to extend book sales on older books.
Trim to Win: Why Saying ‘No’ is Crucial for Publishing Success: A Pruning Story
Podcast: Play in new window | Download | EmbedSubscribe: Apple Podcasts | Google Podcasts | Spotify | Amazon Music | Podcast Index | TuneIn | RSS | MoreI have crepe myrtle trees in my front yard that have grown out of control. A neighbor noticed and gave me some tips...
Good Brands Vs. Big Brands
Find out if it’s better to create an author brand that is good or big. Discover the difference between the two and which should come first.
How to Turn a Podcast Episode into a Blog Post
Learn how turning your podcast content into a blog post can benefit you, your readers, and your website, and discover tools to help you get it done.
How to Find Your Timothy
One person’s opinion about your book is more important than anyone else’s. Discover who it is and how to find them before you publish.
How to Take Advantage of Email Drip Marketing as an Author
Find out what to write in your first emails to new subscribers so they’re thrilled to read your emails and reluctant to unsubscribe.
How to Convince Readers to Read *Your* Book Next
Learn five steps to creating a compelling pitch that will pique the interest of publishers, agents, editors and readers.
How to Nail a Hostile Media Interview
Don’t shy away from a potentially hostile interview. Instead, follow these tips to give the journalist what you want them to publish.
