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What the 2021 Facebook Changes Mean for Authors

What the 2021 Facebook Changes Mean for Authors

by Thomas Umstattd Jr. | Feb 17, 2021 | Advertising, Author Websites, Platform, Social Media

Facebook is about to change. Authors need to know what’s coming and how to survive the digital upheaval.

10 Classic Branding Blunders Authors Make (and how to avoid them)

10 Classic Branding Blunders Authors Make (and how to avoid them)

by Thomas Umstattd Jr. | Feb 10, 2021 | Branding, Platform, Strategy

Authors with weak brands get ignored by publishers and readers alike. Learn how to avoid the 10 most common author branding mistakes.

How to Market Books to Homeschool Families with Tricia Goyer

How to Market Books to Homeschool Families with Tricia Goyer

by Thomas Umstattd Jr. | Feb 3, 2021 | Promotion, Public Speaking, Strategy

Tricia Goyer explains how authors can connect with an enormous market of faithful readers in the homeschool community.

Search Engine Optimization for Author Websites

Search Engine Optimization for Author Websites

by Thomas Umstattd Jr. | Jan 20, 2021 | Author Websites, Platform, Strategy

Learn how to improve your website’s SEO so readers can easily find you and buy your books.

How to Promote Literary Fiction With Jane Friedman

How to Promote Literary Fiction With Jane Friedman

by Novel Marketing | Jan 13, 2021 | Advertising, Promotion, Strategy

Marketing literary fiction is different than marketing genre fiction. Standard marketing practices don’t always work. In this article you’ll learn what does.

Amazon Advertising in 2021

Amazon Advertising in 2021

by Novel Marketing | Jan 6, 2021 | Advertising, Independent Publishing, Promotion

Amazon continually tests and changes their ads platform, and authors must stay up to date. Bryan Cohen reports on what’s changed this year.

How to Prevent Writing Burnout

How to Prevent Writing Burnout

by Novel Marketing | Dec 21, 2020 | Productivity, Publishing, Strategy, Writing Tips

Follow these four crucial principles to avoid author burnout and maintain a healthy writing career.

Parler, MeWe, and How to Navigate Social Media Splintering as an Author

Parler, MeWe, and How to Navigate Social Media Splintering as an Author

by Thomas Umstattd Jr. | Dec 2, 2020 | Platform, Social Media, Strategy

Should authors establish a presence on Parler and MeWe? Learn about the new social media platforms, and find out if you can connect with your readers there.

How to Find and Work With a Virtual Assistant

How to Find and Work With a Virtual Assistant

by Thomas Umstattd Jr. | Nov 18, 2020 | Productivity, Promotion, Strategy

Learn how to make more time for writing by hiring an assistant. It may cost less than you think, and it will free you up to focus on your writing.

How to Develop an Author Tagline

How to Develop an Author Tagline

by Thomas Umstattd Jr. | Nov 11, 2020 | Branding, Platform, Strategy

You can develop a focused author tagline and build your brand by answering these questions about yourself and your message.

The 5 Baby-Step Platform Building Process

The 5 Baby-Step Platform Building Process

by Thomas Umstattd Jr. | Nov 4, 2020 | Author Websites, Platform, Strategy

New authors can implement these important baby steps to strengthen their career development right now. Learn to walk before you run.

How to Advertise Your Book on Podcasts

How to Advertise Your Book on Podcasts

by Thomas Umstattd Jr. | Oct 14, 2020 | Advertising, Podcasting, Promotion

Podcast advertising is one of the most effective advertising venues for authors with audiobooks. Heather Osgood offers seven steps to great podcast advertising.

Why Rapid Release is a Risky Book Launch Strategy

Why Rapid Release is a Risky Book Launch Strategy

by Thomas Umstattd Jr. | Oct 7, 2020 | Independent Publishing, Promotion, Strategy

Is rapid release a shortcut to success? Or is it a trap that could destroy your author career? Learn when and why it does and doesn’t work.

How to Create an Email Onboarding Drip Campaign

How to Create an Email Onboarding Drip Campaign

by Thomas Umstattd Jr. | Sep 23, 2020 | Email Marketing, Promotion, Strategy

Six steps to creating an email sequence that will help your subscribers get to know, like, and trust you.

The 10 Commandments of Book Marketing

The 10 Commandments of Book Marketing

by Novel Marketing | Sep 16, 2020 | Branding, Business Advice, Promotion, Publishing, Strategy

If you want to succeed in publishing, heed these book marketing commandments.

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  • What the 2021 Facebook Changes Mean for Authors
  • 10 Classic Branding Blunders Authors Make (and how to avoid them)
  • How to Market Books to Homeschool Families with Tricia Goyer
  • Search Engine Optimization for Author Websites
  • How to Promote Literary Fiction With Jane Friedman
  • Amazon Advertising in 2021

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