Eight tips and three warnings to help you make the most of your Black Friday book promotion and marketing plan.
Learn how book pricing impacts sales and discover 14 strategies for finding the optimum price for your new or backlist books.
With the explosion of AI and a slew of paperbacks and ebooks for sale online, how can you make your book stand out and earn more per sale? Joanna Penn tells us how.
Discover 6 steps to crafting a short pitch for your book and yourself before you attend your next conference or cocktail party.
Discover our list of the most important episodes we’ve recorded in the past ten years of podcasting about book marketing.
Find out how the 2024 Novel Marketing Conference will help you apply your book-marketing knowledge and facilitate in-person connections.
If your book isn’t a good product, marketing gets harder. Find out whose opinion counts and learn to create a good book readers want to buy and read.
Authors dream of having a book club pick their book to read and discuss. Find out how to make your book book-club-friendly.
Learn how a free tool can help improve your book description, increase your sales, and improve the effectiveness of your Amazon sales page.
Find out the advantages and limitations of Substack for authors with various platform-building strategies.
If your publishing journey is sapping your bank account, learn how working as an author assistant will help you earn and learn simultaneously.
Find out how to market your book in the four stages of its lifecycle and how to extend book sales on older books.
Find out if it’s better to create an author brand that is good or big. Discover the difference between the two and which should come first.
Learn how turning your podcast content into a blog post can benefit you, your readers, and your website, and discover tools to help you get it done.