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Will Your Back Matter Get Your Book Banned on Amazon?

Will Your Back Matter Get Your Book Banned on Amazon?

by Thomas Umstattd Jr. | Aug 26, 2026 | Promotion

Discover the key to effective back matter in books. Learn how to engage readers and enhance your marketing strategy in those final pages.

Zeitgeist: Why AI Writes Better than You: It Reads Aristotle and You Don’t

Zeitgeist: Why AI Writes Better than You: It Reads Aristotle and You Don’t

by Thomas Umstattd Jr. | Aug 25, 2026 | Promotion

“AI slop” critics take note: parallel structure and antithesis aren’t AI tics, they’re Aristotle’s rhetoric, still shaping language 2,300 years later.

Why Your Cover, Blurb, and Hook Are All Just Guesses

Why Your Cover, Blurb, and Hook Are All Just Guesses

by Thomas Umstattd Jr. | Jul 22, 2026 | Promotion, Strategy

Discover how split testing can help you write a book readers will love and help you sell that book to the right readers.

The Atlantic Just Declared the Age of Reading Is Over

The Atlantic Just Declared the Age of Reading Is Over

by Thomas Umstattd Jr. | Jul 21, 2026 | Author Update, Promotion

Post-literate America, the Google Gemini lawsuit, AI audiobooks winning, and indie authors out-earning traditional. Plus: is the debate hurting your creativity?

Author’s PR Playbook: How to Get Media Coverage Without a Publicist

Author’s PR Playbook: How to Get Media Coverage Without a Publicist

by Thomas Umstattd Jr. | Jun 24, 2026 | PR, Promotion

Discover why being a podcast guest is more effective than hiring a publicist. Learn how to generate publicity and sales on a budget.

How to Revive a Dead Book With Promo Stacking

How to Revive a Dead Book With Promo Stacking

by Thomas Umstattd Jr. | Jun 11, 2026 | Promotion

Learn how promo stacking can rescue a dead book and reach new readers. Amazon ad specialist Bryan Canter shares the exact services, order, and budget to make it work.

15 Rules for Book Advertising with David Gaughran

15 Rules for Book Advertising with David Gaughran

by Thomas Umstattd Jr. | May 6, 2026 | Promotion

Learn 15 book advertising tips to help you save money and increase your profits while attracting more readers.

Stop Guessing: How to Know If Your Book Marketing Is Working

Stop Guessing: How to Know If Your Book Marketing Is Working

by Thomas Umstattd Jr. | Apr 15, 2026 | Promotion

Discover how to make your book marketing profitable by tracking your online and in-person marketing and advertising in a single dashboard.

Apple’s Cheapest Laptop Ever: Should Authors Buy the MacBook Neo?

Apple’s Cheapest Laptop Ever: Should Authors Buy the MacBook Neo?

by Thomas Umstattd Jr. | Apr 1, 2026 | Promotion

Discover which laptops give authors the best value for the money in 2026.

Your Friends Lied About Your Book Cover

Your Friends Lied About Your Book Cover

by Thomas Umstattd Jr. | Mar 25, 2026 | Advertising, Promotion

Discover how to find a good book cover that attracts the right readers and drives clicks that lead to sales across all platforms.

Why Most Authors Don’t Need Social Media in 2026

Why Most Authors Don’t Need Social Media in 2026

by Thomas Umstattd Jr. | Jan 1, 2026 | Platform, Social Media, Strategy

Social media changes so quickly. Find out which platforms and strategies work for selling books in 2022.

The Five-Year Plan to Become a Professional Author 

The Five-Year Plan to Become a Professional Author 

by Thomas Umstattd Jr. | Dec 31, 2025 | Promotion, Publishing, Writing Craft

Discover a five year plan for writing a novel and how it helps aspiring authors build their craft, finish the book, and become a professional author.

Should You Create a Premium Hardcover Edition of Your Book?

Should You Create a Premium Hardcover Edition of Your Book?

by Thomas Umstattd Jr. | Dec 3, 2025 | Promotion

Learn whether a premium book edition is the right choice for your book and how it can set you apart from all the AI-written content.

Amazon Algorithm Secrets That Separate Bestsellers from the Slush Pile

Amazon Algorithm Secrets That Separate Bestsellers from the Slush Pile

by Thomas Umstattd Jr. | Nov 25, 2025 | Promotion

Explore the Amazon Book Recommendation Algorithm and learn how it impacts your book sales and visibility in the market.

The Shopify Trap: Why Authors Keep Losing Money

The Shopify Trap: Why Authors Keep Losing Money

by Thomas Umstattd Jr. | Nov 5, 2025 | Promotion

Discover the best ecommerce platform for authors and several surprisingly good options for selling books directly to readers.

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Recent Episodes

  • Get More Time to Write by Using a Grok Bot
  • Facebook Advertising Changes Forever… Again
  • Will Your Back Matter Get Your Book Banned on Amazon?
  • Zeitgeist: Why AI Writes Better than You: It Reads Aristotle and You Don’t
  • AI Read Aristotle That’s Why It Writes Better Than You
  • Zeitgeist: Clinical Pluralism: The Writing Technique That Trains Women to Excuse Evil

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