Promotion Archives - Author Media

Search Engine Optimization for Author Websites

by Shauna Letellier | Jan 20, 2021 | Author Websites, Platform, Strategy

Learn how to improve your website’s SEO so readers can easily find you and buy your books.

How to Promote Literary Fiction With Jane Friedman

by Novel Marketing | Jan 13, 2021 | Advertising, Promotion, Strategy

Marketing literary fiction is different than marketing genre fiction. Standard marketing practices don’t always work. In this article you’ll learn what does.

Amazon Advertising in 2021

by Novel Marketing | Jan 6, 2021 | Advertising, Independent Publishing, Promotion

Amazon continually tests and changes their ads platform, and authors must stay up to date. Bryan Cohen reports on what’s changed this year.

How to Prevent Writing Burnout

by Novel Marketing | Dec 21, 2020 | Productivity, Publishing, Strategy, Writing Tips

Follow these four crucial principles to avoid author burnout and maintain a healthy writing career.

Parler, MeWe, and How to Navigate Social Media Splintering as an Author

by Thomas Umstattd Jr. | Dec 2, 2020 | Platform, Social Media, Strategy

Should authors establish a presence on Parler and MeWe? Learn about the new social media platforms, and find out if you can connect with your readers there.

How to Find and Work With a Virtual Assistant

by Thomas Umstattd Jr. | Nov 18, 2020 | Productivity, Promotion, Strategy

Learn how to make more time for writing by hiring an assistant. It may cost less than you think, and it will free you up to focus on your writing.

How to Develop an Author Tagline

by Thomas Umstattd Jr. | Nov 11, 2020 | Branding, Platform, Strategy

You can develop a focused author tagline and build your brand by answering these questions about yourself and your message.

The 5 Baby-Step Platform Building Process

by Thomas Umstattd Jr. | Nov 4, 2020 | Author Websites, Platform, Strategy

New authors can implement these important baby steps to strengthen their career development right now. Learn to walk before you run.

How to Advertise Your Book on Podcasts

by Thomas Umstattd Jr. | Oct 14, 2020 | Advertising, Podcasting, Promotion

Podcast advertising is one of the most effective advertising venues for authors with audiobooks. Heather Osgood offers seven steps to great podcast advertising.