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How to Relaunch Your Book

How to Relaunch Your Book

by Thomas Umstattd Jr. | Sep 30, 2026 | Promotion

Is your book ready for a comeback? Learn how to relaunch a book effectively and maximize your chances of success with these tips.

Zeitgeist Report: The Best Economy in American History Is Killing Us

by Thomas Umstattd Jr. | Sep 21, 2026 | Promotion

Record GDP and income growth, AI’s impact on jobs, rising fuel costs, and what the Universe 25 mouse experiment suggests about society and readers.

Zeitgeist: How SSRIs Change What Women Want to Read

Zeitgeist: How SSRIs Change What Women Want to Read

by Thomas Umstattd Jr. | Sep 8, 2026 | Promotion, Zeitgeist

A quarter of American women are on medication that changes their brain chemistry, and it is changing what they want to read.

Zeitgeist: Dolly Parton, Female Sleuths, and Clean Comedy

Zeitgeist: Dolly Parton, Female Sleuths, and Clean Comedy

by Thomas Umstattd Jr. | Sep 3, 2026 | Promotion

Zeitgeist shifts evidenced by a unifying entertainer, a clean comedian, and female detective novels.

Will Your Back Matter Get Your Book Banned on Amazon?

Will Your Back Matter Get Your Book Banned on Amazon?

by Thomas Umstattd Jr. | Aug 26, 2026 | Promotion

Discover the key to effective back matter in books. Learn how to engage readers and enhance your marketing strategy in those final pages.

Zeitgeist: Why AI Writes Better than You: It Reads Aristotle and You Don’t

Zeitgeist: Why AI Writes Better than You: It Reads Aristotle and You Don’t

by Thomas Umstattd Jr. | Aug 25, 2026 | Promotion

“AI slop” critics take note: parallel structure and antithesis aren’t AI tics, they’re Aristotle’s rhetoric, still shaping language 2,300 years later.

Why Your Cover, Blurb, and Hook Are All Just Guesses

Why Your Cover, Blurb, and Hook Are All Just Guesses

by Thomas Umstattd Jr. | Jul 22, 2026 | Promotion, Strategy

Discover how split testing can help you write a book readers will love and help you sell that book to the right readers.

The Atlantic Just Declared the Age of Reading Is Over

The Atlantic Just Declared the Age of Reading Is Over

by Thomas Umstattd Jr. | Jul 21, 2026 | Author Update, Promotion

Post-literate America, the Google Gemini lawsuit, AI audiobooks winning, and indie authors out-earning traditional. Plus: is the debate hurting your creativity?

Author’s PR Playbook: How to Get Media Coverage Without a Publicist

Author’s PR Playbook: How to Get Media Coverage Without a Publicist

by Thomas Umstattd Jr. | Jun 24, 2026 | PR, Promotion

Discover why being a podcast guest is more effective than hiring a publicist. Learn how to generate publicity and sales on a budget.

How to Revive a Dead Book With Promo Stacking

How to Revive a Dead Book With Promo Stacking

by Thomas Umstattd Jr. | Jun 11, 2026 | Promotion

Learn how promo stacking can rescue a dead book and reach new readers. Amazon ad specialist Bryan Canter shares the exact services, order, and budget to make it work.

15 Rules for Book Advertising with David Gaughran

15 Rules for Book Advertising with David Gaughran

by Thomas Umstattd Jr. | May 6, 2026 | Promotion

Learn 15 book advertising tips to help you save money and increase your profits while attracting more readers.

Stop Guessing: How to Know If Your Book Marketing Is Working

Stop Guessing: How to Know If Your Book Marketing Is Working

by Thomas Umstattd Jr. | Apr 15, 2026 | Promotion

Discover how to make your book marketing profitable by tracking your online and in-person marketing and advertising in a single dashboard.

Apple’s Cheapest Laptop Ever: Should Authors Buy the MacBook Neo?

Apple’s Cheapest Laptop Ever: Should Authors Buy the MacBook Neo?

by Thomas Umstattd Jr. | Apr 1, 2026 | Promotion

Discover which laptops give authors the best value for the money in 2026.

Your Friends Lied About Your Book Cover

Your Friends Lied About Your Book Cover

by Thomas Umstattd Jr. | Mar 25, 2026 | Advertising, Promotion

Discover how to find a good book cover that attracts the right readers and drives clicks that lead to sales across all platforms.

Why Most Authors Don’t Need Social Media in 2026

Why Most Authors Don’t Need Social Media in 2026

by Thomas Umstattd Jr. | Jan 1, 2026 | Platform, Social Media, Strategy

Social media changes so quickly. Find out which platforms and strategies work for selling books in 2022.

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