by Thomas Umstattd | Dec 9, 2013 | Viral Marketing, Writing Tips
Podcast: Play in new window | DownloadSubscribe: Apple Podcasts | Android | Google Podcasts | Stitcher | TuneIn | Spotify | RSS | MoreHow does he do it? Santa, the big man himself, is everywhere. During the holiday season, he makes appearances in parades, shopping...
by Caitlin Muir | Jun 13, 2013 | Platform Building Tips, Website Tips, Writing Tips
Stop thinking of yourself as a starving artist. Your book is your business. Writing is funny. It’s one of the only professions where it can be frowned upon to be professional. Society approaches writers as mythical creatures who haunt coffee shops and are...
by Caitlin Muir | May 30, 2013 | Blogging Tips, How To, Productivity
Want to know what your audience likes? Run an A/B split test. In the world of marketing, A/B split tests are essential. They help you discover what resonates with your audience by sending two identical emails with one variable that is different. The variable could be...
by Caitlin Muir | May 21, 2013 | Blogging Tips, How To, Social Media Tips, Twitter
Have you ever wondered how to get people to tweet about your articles? The trick is to do most of the work for them. Creating content that is worth talking about is the first step. The second is to help them talk about you. Start the rumor, if you will. When you have...
by Caitlin Muir | Apr 30, 2013 | Blogging Tips, How To, Platform Building Tips, Productivity, Website Tips, Writing Tips
A few weeks ago, I was depressed about the Author Media blog. Nothing seemed to be going right. Or right enough. You know how it goes – that awful artistic angst. It’s nothing you can put your finger on, but just a nagging feeling that you aren’t...
