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Why Your Cover, Blurb, and Hook Are All Just Guesses

Why Your Cover, Blurb, and Hook Are All Just Guesses

by Thomas Umstattd Jr. | Jul 22, 2026 | Promotion, Strategy

Discover how split testing can help you write a book readers will love and help you sell that book to the right readers.

How to Level Up Your Writing With Chris Fox

How to Level Up Your Writing With Chris Fox

by Thomas Umstattd Jr. | Jun 17, 2026 | Publishing, Writing Craft

If you feel like an imposter author, discover tips on the editing process, word order rules, and why Grammarly may be quietly ruining your prose.

The Four Loves That Drive Fiction

The Four Loves That Drive Fiction

by Thomas Umstattd Jr. | May 14, 2026 | Publishing, Writing Craft

Discover the four types of love in fiction that make readers fall in love with your book. Learn how storge, philia, eros, and agape drive stories from cozy mysteries to epic fantasy.

The Cultural Zeitgeist Shift That’s Making Indie Authors Rich

The Cultural Zeitgeist Shift That’s Making Indie Authors Rich

by Thomas Umstattd Jr. | Apr 8, 2026 | Culture & Politics, Publishing, Writing Craft, Zeitgeist, Zeitgeist 101

Discover the cultural shift in zeitgeist that reflects the changing preferences of American readers.

Productivity Secrets from Bestselling Author Jerry B. Jenkins

Productivity Secrets from Bestselling Author Jerry B. Jenkins

by Thomas Umstattd Jr. | Jan 14, 2026 | Productivity, Publishing

Productivity tips for writers that will help you finish your book and find a sustainable writing pace for your career.

The Five-Year Plan to Become a Professional Author 

The Five-Year Plan to Become a Professional Author 

by Thomas Umstattd Jr. | Dec 31, 2025 | Promotion, Publishing, Writing Craft

Discover a five year plan for writing a novel and how it helps aspiring authors build their craft, finish the book, and become a professional author.

When to Ignore Your Editor

When to Ignore Your Editor

by Thomas Umstattd Jr. | Aug 27, 2025 | Platform, Writing Craft

Discover 7 issues authors must beware of when getting editorial suggestions from humans or AI and when to ignore or accept the feedback.

The Sci-Fi Zeitgeist Has Shifted: What Authors Need to Know

The Sci-Fi Zeitgeist Has Shifted: What Authors Need to Know

by Thomas Umstattd Jr. | Feb 26, 2025 | Genre Analysis, Publishing, Writing Craft, Zeitgeist, Zeitgeist 101

Dive into the essentials of writing a sci-fi novel amidst evolving themes like population collapse and AI advancements.

A Storytelling Revolution: Inside the World of Serialized Fiction

A Storytelling Revolution: Inside the World of Serialized Fiction

by Thomas Umstattd Jr. | Jan 22, 2025 | Platform

Learn how platforms like Royal Road and Ream Stories are revolutionizing serialized fiction and offering a path to building an audience.

How to Worldbuild Your Book into a Bestseller

How to Worldbuild Your Book into a Bestseller

by Thomas Umstattd Jr. | Nov 13, 2024 | Publishing, Writing Craft

Discover the power of story worldbuilding to captivate readers and boost book sales. Create immersive settings that leave a lasting impact.

How to Write Stories Readers Will Love by Knowing the Zeitgeist 

How to Write Stories Readers Will Love by Knowing the Zeitgeist 

by Thomas Umstattd Jr. | Oct 30, 2024 | Strategy, Turnings, Writing Craft, Zeitgeist, Zeitgeist 101

If it takes you two years to write a book, you owe it to yourself to ask the question, “What kinds of books will be popular in two years?” Reader preferences change over time, but sometimes they change rapidly. If you don’t keep up, you can get stuck...
How to Write Enduring Bestsellers with the Two-Act Chiastic Structure

How to Write Enduring Bestsellers with the Two-Act Chiastic Structure

by Thomas Umstattd Jr. | Oct 16, 2024 | Publishing, Writing Craft, Zeitgeist, Zeitgeist 101

Struggling to write your three-act story? Discover another story structure from ancient history that will satisfy your readers and help you finish your book.

Marketing a Book Series with Kristina Stanley

Marketing a Book Series with Kristina Stanley

by Thomas Umstattd Jr. | Sep 25, 2024 | Promotion

Writing a series gives you marketing advantages if you do it right. Find out how to structure your series to maximize your marketing efforts.

How to Write Novels Men Want to Read

How to Write Novels Men Want to Read

by Thomas Umstattd Jr. | Sep 4, 2024 | Writing Craft, Zeitgeist, Zeitgeist 101

Explore the reasons why men may not be reading novels published by big publishers. Find out how this product-market mismatch affects male readership.

How to Write Better Short Stories With Steve Diamond

How to Write Better Short Stories With Steve Diamond

by Novel Marketing | Aug 7, 2024 | Promotion, Writing Craft

Discover all the benefits of writing short stories and find out how to write a great one that will impact readers and prompt them to buy your books.

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