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Why Many People Are Afraid to Buy Books (Marketing Psychology)

Why Many People Are Afraid to Buy Books (Marketing Psychology)

by Thomas Umstattd Jr. | Mar 8, 2023 | Promotion

Find out how a powerful marketing tool of loss aversion can be an ally for authors and not an enemy of sales.

How BookFunnel Can Help you Grow Your Email List

How BookFunnel Can Help you Grow Your Email List

by Thomas Umstattd Jr. | Nov 9, 2022 | Email Marketing, Independent Publishing, Promotion

BookFunnel offers amazing and useful tools for authors looking to give their readers the fastest, easiest and most enjoyable e-reading experience.

Obscure No More Course Overview

Obscure No More Course Overview

by Thomas Umstattd Jr. | Nov 2, 2022 | Platform

Obscure No More is your one-stop shop for learning to build a platform and market your book. Find out how to access these 12 critical lessons.

How to Grow Your Email List Using Delicious Reader Magnets with Tammi Labrecque

How to Grow Your Email List Using Delicious Reader Magnets with Tammi Labrecque

by Thomas Umstattd Jr. | Jun 1, 2022 | Email Marketing, Platform, Promotion

Learn how to create a reader magnet (or lead magnet), what to do with it, and how to deliver it to grow your email list.

Niche Marketing: A Coaching Session

Niche Marketing: A Coaching Session

by Thomas Umstattd Jr. | Jun 30, 2021 | Platform

Writing to a small niche has its advantages. In this coaching session, an author asks how to market to a very small segment of readers.

How Jason Porterfield Grew His Email List from 0 to 6,000 in One Year

How Jason Porterfield Grew His Email List from 0 to 6,000 in One Year

by Thomas Umstattd Jr. | May 19, 2021 | Advertising, Email Marketing, Platform, Strategy

Learn which Facebook ads work best for connecting with interested readers, growing your author email list, and ultimately selling books.

How to Connect with Teen Readers: A Coaching Session With a Pre-Published YA Novelist

How to Connect with Teen Readers: A Coaching Session With a Pre-Published YA Novelist

by Thomas Umstattd Jr. | Apr 7, 2021 | Platform, Strategy

Learn how authors writing YA books can connect with teen readers.

The 5 Baby-Step Platform Building Process

The 5 Baby-Step Platform Building Process

by Thomas Umstattd Jr. | Nov 4, 2020 | Platform, Strategy

New authors can implement these important baby steps to strengthen their career development right now. Learn to walk before you run.

8 Tools to Help Authors Get More Email Subscribers

8 Tools to Help Authors Get More Email Subscribers

by Thomas Umstattd Jr. | Jun 22, 2020 | Email Marketing, Platform

Grow your author email list with these 8 powerful tools.

How to Launch a Book: A Coaching Session With Krystal Proffitt

How to Launch a Book: A Coaching Session With Krystal Proffitt

by Thomas Umstattd Jr. | Apr 13, 2020 | Platform, Promotion, Strategy

Learn how to create a plan and timeline to build your platform and successfully launch your book.

How Dr. Saundra Dalton-Smith Grew Her Email List by 23k Using a Reader Quiz

How Dr. Saundra Dalton-Smith Grew Her Email List by 23k Using a Reader Quiz

by Thomas Umstattd Jr. | Jan 20, 2020 | Email Marketing, Platform, Promotion

Learn how Dr. Saundra Dalton-Smith used an online quiz to add 23,000 new email addresses to her list in one year without spending money on advertising.

How to Create a Reader (Lead) Magnet

How to Create a Reader (Lead) Magnet

by Thomas Umstattd Jr. | Jul 10, 2018 | Author Websites, Email Marketing, Platform, Promotion

A reader magnet is a prize your readers get in exchange for giving you their email. They can dramatically improve how fast your email list grows.

How to Build an Email List Before Your First Book Comes Out Using Short Stories

How to Build an Email List Before Your First Book Comes Out Using Short Stories

by Thomas Umstattd Jr. | Mar 20, 2018 | Email Marketing, Platform

Are you putting the cart before the horse? Learn how to build your email list before your book comes out by writing short stories.

118 – Book Marketing 101: Marketing Funnels

118 – Book Marketing 101: Marketing Funnels

by Thomas Umstattd Jr. | Jan 3, 2018 | Marketing 101, Promotion

When you don’t have good book sales, evaluate your marketing funnel. Learn how to create a process that converts.

10 Common Author Homepage Mistakes & How to Avoid Them

10 Common Author Homepage Mistakes & How to Avoid Them

by Thomas Umstattd Jr. | Sep 18, 2017 | Author Websites, Platform

Author’s make a lot of mistakes with their homepages. Here is how to avoid them and create a homepage that works.

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