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Niche Marketing: A Coaching Session

Niche Marketing: A Coaching Session

by Thomas Umstattd Jr. | Jun 30, 2021 | Independent Publishing, Platform, Social Media

Writing to a small niche has its advantages. In this coaching session, an author asks how to market to a very small segment of readers.

How Jason Porterfield Grew His Email List from 0 to 6,000 in One Year

How Jason Porterfield Grew His Email List from 0 to 6,000 in One Year

by Thomas Umstattd Jr. | May 19, 2021 | Advertising, Platform, Strategy

Learn which Facebook ads work best for connecting with interested readers, growing your author email list, and ultimately selling books.

How to Connect with Teen Readers: A Coaching Session With a Pre-Published YA Novelist

How to Connect with Teen Readers: A Coaching Session With a Pre-Published YA Novelist

by Thomas Umstattd Jr. | Apr 7, 2021 | Author Websites, Platform, Public Speaking

Learn how authors writing YA books can connect with teen readers.

The 5 Baby-Step Platform Building Process

The 5 Baby-Step Platform Building Process

by Thomas Umstattd Jr. | Nov 4, 2020 | Author Websites, Platform, Strategy

New authors can implement these important baby steps to strengthen their career development right now. Learn to walk before you run.

8 Tools to Help Authors Get More Email Subscribers

8 Tools to Help Authors Get More Email Subscribers

by Thomas Umstattd Jr. | Jun 22, 2020 | Email Marketing, Platform

Grow your author email list with these 8 powerful tools.

How Dr. Saundra Dalton-Smith Grew Her Email List by 23k Using a Reader Quiz

How Dr. Saundra Dalton-Smith Grew Her Email List by 23k Using a Reader Quiz

by Thomas Umstattd Jr. | Jan 20, 2020 | Email Marketing, Platform, Promotion

Learn how Dr. Saundra Dalton-Smith used an online quiz to add 23,000 new email addresses to her list in one year without spending money on advertising.

145 – How to Create a Reader (Lead) Magnet

145 – How to Create a Reader (Lead) Magnet

by Thomas Umstattd Jr. | Jul 10, 2018 | Author Websites, Email Marketing, Platform, Promotion

A reader magnet is a prize your readers get in exchange for giving you their email. They can dramatically improve how fast your email list grows.

129 – How to Build an Email List Before Your First Book Comes Out Using Short Stories

129 – How to Build an Email List Before Your First Book Comes Out Using Short Stories

by Thomas Umstattd Jr. | Mar 20, 2018 | Email Marketing, Platform

Are you putting the cart before the horse? Learn how to build your email list before your book comes out by writing short stories.

118 – Book Marketing 101: Marketing Funnels

118 – Book Marketing 101: Marketing Funnels

by Thomas Umstattd Jr. | Jan 3, 2018 | Marketing 101, Promotion

When you don’t have good book sales, evaluate your marketing funnel. Learn how to create a process that converts.

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