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Writing Tips

Productivity

Conference Tips

Book Design

Independent Publishing

Crowdfunding

Business Advice

Traditional Publishing

Audiobook Publishing

The 10 Commandments of Book Marketing

If you want to succeed in publishing, heed these book marketing commandments.

The Author’s Guide to LLCs

Learn when and why you should form an LLC for your author business. Discover who can help you get it done and how much it will cost.

How to Find Your Readers

Follow these five steps to find out what your readers like and want in a book. Their preferences might surprise you and lead you to success.

Niche Marketing: A Coaching Session

Writing to a small niche has its advantages. In this coaching session, an author asks how to market to a very small segment of readers.

How Jason Porterfield Grew His Email List from 0 to 6,000 in One Year

Learn which Facebook ads work best for connecting with interested readers, growing your author email list, and ultimately selling books.

How to Get Strangers to Want to Buy Your Book Using Reciprocity (Marketing Psychology)

Learn how three principles of reciprocity will help you show kindness to your readers and sell more books.

How to Connect with Teen Readers: A Coaching Session With a Pre-Published YA Novelist

Learn how authors writing YA books can connect with teen readers.

How to Improve Your Author Website with Carla Hoch

Learn how to create an author website your readers want to visit. Carla Hoch shares her success story.

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Writing Tips

How to Find Your Readers

Follow these five steps to find out what your readers like and want in a book. Their preferences might surprise you and lead you to success.

How to Pitch Your Novel

Learn how and when to craft a compelling pitch that make agents, readers, and publishers curious about your novel.

How to Prevent Writing Burnout

Follow these four crucial principles to avoid author burnout and maintain a healthy writing career.

How to Pick a Strong Book Title

Your book’s title should accomplish four goals with only a few words. Learn how to create a memorable title that is easy to find and recommend.

How to Quiet Your Inner Editor (so you can write faster)

James L. Rubart shares ten tips to quiet your inner editor.

7 Blogs Every Author Should Follow

One of the best way to improve your writing is to learn from the best. Here are seven blogs that not only are good examples of excellent blogging but will also help you hone your craft and sell your books.

Literary Universe Marketing

Learn how connecting your books in a shared literary universe can help boost sales.

How To Keep Writing When You’re Scared About What Others Will Think

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Book Design

How to Pick a Strong Book Title

Your book’s title should accomplish four goals with only a few words. Learn how to create a memorable title that is easy to find and recommend.

Where Negative Book Reviews Come From And How to Make Them Go Away

Not all bad reviews are bad for sales. Learn how to get fewer bad reviews and how to respond to the ones you have.

How to Use Metadata to Sell More Books

Joshua Tallent teaches authors how to create quality metadata to increase book sales.

How to Optimize Your Amazon Listing with Bryan Cohen

The better you Amazon book page is, the more effective all your marketing efforts will be. And, put another way, a poor amazon page for your book can torpedo your other efforts.

How to Create a Design Brief for Your Book Cover

Help your cover designer create the best possible book cover by providing a design brief document. Learn what to include and avoid.

How to Use Your Book’s Back Matter to Sell More Books

Learn how to use your book’s back matter to sell more books and grow your email list.

134 – How to Relaunch a Book With Chris Fox

How to use the relaunch strategy to revive sales on your old novels.

111 – How to Write Bestselling Back Cover Copy

Your book’s front cover may get someone’s attention, but your book’s back cover copy gets their money. That copy can make or break your book promotion. Learn how to write amazing copy.

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Business Advice

The 10 Commandments of Book Marketing

If you want to succeed in publishing, heed these book marketing commandments.

The Author’s Guide to LLCs

Learn when and why you should form an LLC for your author business. Discover who can help you get it done and how much it will cost.

7 Kinds of Indie Authors

Find out which kind of indie author you are and which sales strategies and promotional tools will work best for you.

10 Decisions Every Indie Author Needs to Make

Expert advice for the 10 critical decisions of indie publishing.

How to Get Published with a Traditional Publishing House

Before you sign with a traditional publisher, you need to know these seven important steps.

How to Make Money From Your Platform

You can earn money with your platform before your book releases. Dave Jackson shows us how.

Episode 250: The Story of Novel Marketing and Thomas Umstattd Jr.

Learn how the Novel Marketing evolved and how growth has been sustained for 250 episodes.

Publishing Myths That Will Waste Your Time and Money

Don’t fall for these nine publishing myths that spread like a virus. Keep your publishing career healthy and learn what to do instead of falling for viral myths.

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Productivity

A New Social Network for Authors

Learn how to avoid social media distractions, connect with qualified authors, and write better books with our new social network for authors.

How to Prevent Writing Burnout

Follow these four crucial principles to avoid author burnout and maintain a healthy writing career.

How to Find and Work With a Virtual Assistant

Learn how to make more time for writing by hiring an assistant. It may cost less than you think, and it will free you up to focus on your writing.

2020 Software Guide for Authors

Authors and writers can work smarter, not harder, with these hardware and software tools that will increase your productivity and lead you to success.

How to Spend LESS Time Marketing Your Book

Learn how to get stellar book sales while spending LESS time on marketing. If book promotion stresses you out, these steps are for you.

How to Build Your Platform During Your Social Distancing

10 ways to progress as a writer while everything else is on hold.

Productivity Tips for Authors With Joanna Penn

Joanna Penn shares how to be productive in the new year.

7 Things Santa Can Teach Authors About Book Marketing

Seven book marketing lessons from Santa for Authors

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Independent Publishing

Indie Publishing

Niche Marketing: A Coaching Session

Writing to a small niche has its advantages. In this coaching session, an author asks how to market to a very small segment of readers.

7 Kinds of Indie Authors

Find out which kind of indie author you are and which sales strategies and promotional tools will work best for you.

How to Overcome the Fear of Book Promotion

Learn how to find your readers, write the book they want, and overcome the fear of promoting your book to them.

How to Publish Your Book Independently

A step-by-step guide to help you publish your book independently.

10 Decisions Every Indie Author Needs to Make

Expert advice for the 10 critical decisions of indie publishing.

Amazon Advertising in 2021

Amazon continually tests and changes their ads platform, and authors must stay up to date. Bryan Cohen reports on what’s changed this year.

How to Build a Rejection-Proof Platform Q&A

15 answers to your questions about building an author platform.

Why Rapid Release is a Risky Book Launch Strategy

Is rapid release a shortcut to success? Or is it a trap that could destroy your author career? Learn when and why it does and doesn’t work.

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Traditional Publishing

Trad Pub

How to Build a Rejection-Proof Platform Q&A

15 answers to your questions about building an author platform.

How to Get Published with a Traditional Publishing House

Before you sign with a traditional publisher, you need to know these seven important steps.

How to Use Metadata to Sell More Books

Joshua Tallent teaches authors how to create quality metadata to increase book sales.

How to Get More Book Reviews with Jim Kukral

The more reviews you have, the more books you sell. And the more books you sell, the more reviews you get.

The Enclave Files

Rerun of The Enclave Files

Marketing 101: How Readers Make Buying Decisions at Physical Bookstores

The better you understand your reader’s customer journey, the more books you can sell.

Where to Find Mentorship for Your Publishing Career

Do you ever feel alone in the writing journey? Or perhaps you are not sure what to do next. You don’t need to! In this episode Thomas talks about10 different places to find mentorship and the pros and cons of each.

How to Protect Yourself from Counterfeiting and Other Amazon Attacks

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Conference Tips

How to Pitch Your Novel

Learn how and when to craft a compelling pitch that make agents, readers, and publishers curious about your novel.

How to Work With Fellow Authors To Sell More Books

You are not in this alone! Authors who work together sell more books than lone ranger writers.

Public Speaking for the Introverted Writer with Joanna Penn

083 – How to Get an Agent With Rachelle Gardner

Last episode we talked about getting an agent from Thomas’ and my perspective, in this episode, we’re going to talk about how to get an agent from the agent’s perspective. So we’d like to introduce you to one of our favorite people and an outstanding literary agent,...

082 – How to Get an Agent

Why do you want an agent? Capital Credibility Contacts and Contracts Do you...

063 – Six Proven Methods for Creating Maximum Impact at Writing Conferences

Intro Paragraph: Unless you have a multi-book contract (and we’re talking 4+...

032 – What is a Literary Agent Do You Still Need One

Not all authors need an agent. In this episode we talk with Steve Laube about...

030 – Selling An Editor So She Can Sell to Pub Board With Allen Arnold

This week we are talking with Allen Arnold about how to overcome that...

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Crowdfunding

How to Overcome the Fear of Book Promotion

Learn how to find your readers, write the book they want, and overcome the fear of promoting your book to them.

Kickstarter Tips and Tricks With Chris Fox

Learn how to run a successful crowdfunding campaign with Chris Fox.

New Podcast: Creative Funding Show

We are launching a new podcast! The Creative Funding Show is a podcast where Author Media CEO, Thomas Umstattd interview Authors, YouTubers, and Podcasters who are funding their creativity using platforms like Patreon and Kickstarter. You will also learn about making...

128 – Taking Novel Marketing to the Next Level

Show Outline Introduction: Episode 1 was on Oct 7, 2013 A lot has happened over the last four and a half years. Jim has won half a dozen book awards Thomas spent time as the marketing director for a publishing company. We went a couple of years only posting every...

119 Working with Beta Readers, Crowdfunding, and More with Curt Iles

In this episode, we’re not going to be talking theory, but real-world examples of an author using the principles we talk about on Novel Marketing.

049 – How to Use Crowdfunding to Fund Your Next Book Advance

In this episode we are going to talk about how independent authors can use...

The Ultimate Crowdfunding Course for Authors Is Here

We've spent quite a bit of time at Author Media talking about crowdfunding--...

7 Kickstarter Mistakes We Made on MyBookTable

Kickstarter is changing the way that self-published authors are raising money for their books. Here are some hard lessons we learned on our first project.

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Audiobook Publishing

Audiobooks

10 Decisions Every Indie Author Needs to Make

Expert advice for the 10 critical decisions of indie publishing.

How to Market Your Audiobook

These seven strategies will help you form a close connection with your audience, create a high-quality audio experience, and sell more audiobooks.

How to Use Scarcity & Ubiquity to Make Your Book Irresistible

Scarcity makes your book valuable, Ubiquity makes it profitable. Learn how your book can be both for maximum results.

096 – How to Turn Your Book Into An Audiobook

Put it in your Contract If you are traditionally published, make sure the audiobook is written in. Publishers only pay for audiobook production for books they believe. Record Yourself/You become the voice talent … Advantages to doing it yourself- You know how your...