Book Covers Archives

How to Successfully Self Publish Your Book in 2023 with James Blatch

by Thomas Umstattd Jr. | Nov 15, 2023 | Publishing

Learn the seven critical steps to successfully self-publishing your book, and find out how to excel at each step of the process.

From Book Blurb to Bestseller: How to Craft Compelling Amazon Pages With Dave Chesson

by Thomas Umstattd Jr. | Aug 9, 2023 | Copywriting, Promotion

Learn how a free tool can help improve your book description, increase your sales, and improve the effectiveness of your Amazon sales page.

The Lifecycle of a Book: How to Extend Your Book’s Life With Effective Marketing

by Thomas Umstattd Jr. | Jun 21, 2023 | Promotion

Find out how to market your book in the four stages of its lifecycle and how to extend book sales on older books.

Hybrid Publishing

by Thomas Umstattd Jr. | Jul 13, 2022 | Business Advice, Independent Publishing, Promotion, Publishing

Is working with a hybrid publisher the right decision for you? Learn the pros and cons of hybrid publishing and how to explore your options.

Effective Book Cover Design

by Thomas Umstattd Jr. | Mar 23, 2022 | Book Design, Publishing

A bad book cover can ruin all your marketing efforts. Learn what makes a good book cover in this interview with a top cover designer.

How to Publish Your Book Independently

by Thomas Umstattd Jr. | Mar 31, 2021 | Independent Publishing, Publishing

A step-by-step guide to help you publish your book independently.

10 Decisions Every Indie Author Needs to Make

by Thomas Umstattd Jr. | Mar 24, 2021 | Independent Publishing, Publishing

Expert advice for the 10 critical decisions of indie publishing.

How to Pick a Strong Book Title

by Thomas Umstattd Jr. | Dec 9, 2020 | Book Design, Publishing, Writing Craft

Your book’s title should accomplish four goals with only a few words. Learn how to create a memorable title that is easy to find and recommend.

Marketing 101: How Readers Make Buying Decisions at Physical Bookstores

by Thomas Umstattd Jr. | Dec 9, 2019 | Marketing 101, Promotion, Publishing, Strategy, Traditional Publishing

The better you understand your reader’s customer journey, the more books you can sell.

How to Create a Design Brief for Your Book Cover

by Thomas Umstattd Jr. | Jul 29, 2019 | Book Design, Independent Publishing, Promotion, Publishing

Help your cover designer create the best possible book cover by providing a design brief document. Learn what to include and avoid.

What to Do When Your Book is Not Selling

by Thomas Umstattd Jr. | Jun 24, 2019 | Advertising, Promotion, Strategy

If your book isn’t selling well, Thomas and Jim will help you discover the problem and then show you how to fix it.

How To Split Test Your Book Title Ideas With Facebook Ads

by Thomas Umstattd Jr. | Jan 15, 2019 | Advertising, Promotion, Social Media

Learn how to use reliable scientific data to help you choose the best title, cover, or blurb for your book.

How to Relaunch a Book With Chris Fox

by Thomas Umstattd Jr. | Apr 24, 2018 | Book Design, Promotion, Publishing, Strategy

How to use the relaunch strategy to revive sales on your old novels.

Book Cover Mistakes That Sabotage Sales

by Thomas Umstattd Jr. | Oct 18, 2017 | Book Design, Independent Publishing, Publishing

Any one of these 11 book cover mistakes could ruin all your other book marketing efforts. Learn how to avoid them.

10 Things Every Book Cover Needs

by Thomas Umstattd Jr. | Oct 11, 2017 | Book Design, Independent Publishing, Publishing

Your book cover is your biggest marketing asset. It can make or break your book. In this episode, we discuss the necessary elements for a successful cover.