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Hybrid Publishing

Hybrid Publishing

by Thomas Umstattd Jr. | Jul 13, 2022 | Business Advice, Independent Publishing, Promotion, Publishing

Is working with a hybrid publisher the right decision for you? Learn the pros and cons of hybrid publishing and how to explore your options.

Effective Book Cover Design

Effective Book Cover Design

by Thomas Umstattd Jr. | Mar 23, 2022 | Book Design, Publishing

A bad book cover can ruin all your marketing efforts. Learn what makes a good book cover in this interview with a top cover designer.

How to Publish Your Book Independently

How to Publish Your Book Independently

by Thomas Umstattd Jr. | Mar 31, 2021 | Independent Publishing, Publishing

A step-by-step guide to help you publish your book independently.

10 Decisions Every Indie Author Needs to Make

10 Decisions Every Indie Author Needs to Make

by Thomas Umstattd Jr. | Mar 24, 2021 | Independent Publishing, Publishing

Expert advice for the 10 critical decisions of indie publishing.

How to Pick a Strong Book Title

How to Pick a Strong Book Title

by Thomas Umstattd Jr. | Dec 9, 2020 | Book Design, Publishing, Writing Tips

Your book’s title should accomplish four goals with only a few words. Learn how to create a memorable title that is easy to find and recommend.

Marketing 101: How Readers Make Buying Decisions at Physical Bookstores

Marketing 101: How Readers Make Buying Decisions at Physical Bookstores

by Thomas Umstattd Jr. | Dec 9, 2019 | Marketing 101, Promotion, Publishing, Strategy, Traditional Publishing

The better you understand your reader’s customer journey, the more books you can sell.

How to Create a Design Brief for Your Book Cover

How to Create a Design Brief for Your Book Cover

by Thomas Umstattd Jr. | Jul 29, 2019 | Book Design, Independent Publishing, Promotion, Publishing

Help your cover designer create the best possible book cover by providing a design brief document. Learn what to include and avoid.

What to Do When Your Book is Not Selling

What to Do When Your Book is Not Selling

by Thomas Umstattd Jr. | Jun 24, 2019 | Advertising, Promotion, Strategy

If your book isn’t selling well, Thomas and Jim will help you discover the problem and then show you how to fix it.

How To Split Test Your Book Title Ideas With Facebook Ads

How To Split Test Your Book Title Ideas With Facebook Ads

by Thomas Umstattd Jr. | Jan 15, 2019 | Advertising, Promotion, Social Media

Learn how to use reliable scientific data to help you choose the best title, cover, or blurb for your book.

How to Relaunch a Book With Chris Fox

How to Relaunch a Book With Chris Fox

by Thomas Umstattd Jr. | Apr 24, 2018 | Book Design, Promotion, Publishing, Strategy

How to use the relaunch strategy to revive sales on your old novels.

107 – Book Cover Mistakes That Can Sabotage Your Marketing

107 – Book Cover Mistakes That Can Sabotage Your Marketing

by Thomas Umstattd Jr. | Oct 18, 2017 | Book Design, Independent Publishing, Publishing

Any one of these 11 book cover mistakes could ruin all your other book marketing efforts. Learn how to avoid them.

How to Pick a Strong Book Title

10 Things Every Book Cover Needs

by Thomas Umstattd Jr. | Oct 11, 2017 | Book Design, Independent Publishing, Publishing

Your book cover is your biggest marketing asset. It can make or break your book. In this episode, we discuss the necessary elements for a successful cover.

019 – The #1 Killer of Good Book Covers & Websites: Design By Committee

019 – The #1 Killer of Good Book Covers & Websites: Design By Committee

by Thomas Umstattd Jr. | Mar 3, 2014 | Author Websites, Book Design, Independent Publishing, Platform, Publishing

Podcast: Play in new window | Download | EmbedSubscribe: Apple Podcasts | Google Podcasts | Spotify | Amazon Music | Stitcher | Podcast Index | TuneIn | RSS | MoreTalking Points What is Design by Committee? Something that everyone likes is typically something no one...

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