Promote Your Book
Sub Categories:
Marketing 101
Email Marketing
Strategy
Marketing Psychology
Advertising
Public Relations
How to Find and Work With a Virtual Assistant
Learn how to make more time for writing by hiring an assistant. It may cost less than you think, and it will free you up to focus on your writing.
How to Develop an Author Tagline
You can develop a focused author tagline and build your brand by answering these questions about yourself and your message.
The 5 Baby-Step Platform Building Process
New authors can implement these important baby steps to strengthen their career development right now. Learn to walk before you run.
How to Advertise Your Book on Podcasts
Podcast advertising is one of the most effective advertising venues for authors with audiobooks. Heather Osgood offers seven steps to great podcast advertising.
How to Advertise Your Book on Podcasts
Podcast advertising is one of the most effective advertising venues for authors with audiobooks. Heather Osgood offers seven steps to great podcast advertising.
The 10 Commandments of Book Marketing
If you want to succeed in publishing, heed these book marketing commandments.
How to Market Your Audiobook
These seven strategies will help you form a close connection with your audience, create a high-quality audio experience, and sell more audiobooks.
How to Make Money From Your Platform
You can earn money with your platform before your book releases. Dave Jackson shows us how.
Marketing 101
Marketing 101
Marketing 101: How Readers Make Buying Decisions at Physical Bookstores
The better you understand your reader’s customer journey, the more books you can sell.
Book Marketing 101: How to Price Your Ebook
Book Marketing 101: How to Price Your Ebook
Marketing 101: Ten Advertising Terms You Need to Know
Marketing 101: Ten Advertising Terms You Need to Know
Marketing 101: Twelve Marketing Terms Every Author Must Understand
Marketing 101: Twelve Marketing Terms Every Author Must Understand
Marketing 101: How to Create a Value Proposition for Your Book
How to Create a Value Proposition for Your Book (Marketing 101)
143 – Book Marketing 101: Author Advertising
In this episode, we talk about four advertising fundamentals that apply when buying ads on Facebook, Amazon, GoodReads, and more!
142 – Marketing 101: How to Develop Book Marketing Assets
In this episode, we talk about how to reduce book marketing liabilities and develop assets. The more assets you have, the easier books are to sell.
118 – Book Marketing 101: Marketing Funnels
This is one of the most important aspects of book marketing. When someone is not getting good book sales, this is where we start.
Strategy
Strategy
How to Find and Work With a Virtual Assistant
Learn how to make more time for writing by hiring an assistant. It may cost less than you think, and it will free you up to focus on your writing.
How to Develop an Author Tagline
You can develop a focused author tagline and build your brand by answering these questions about yourself and your message.
The 5 Baby-Step Platform Building Process
New authors can implement these important baby steps to strengthen their career development right now. Learn to walk before you run.
Why Rapid Release is a Risky Book Launch Strategy
Is rapid release a shortcut to success? Or is it a trap that could destroy your author career? Learn when and why it does and doesn’t work.
How to Create an Email Onboarding Drip Campaign
Six steps to creating an email sequence that will help your subscribers get to know, like, and trust you.
The 10 Commandments of Book Marketing
If you want to succeed in publishing, heed these book marketing commandments.
How to Market Your Audiobook
These seven strategies will help you form a close connection with your audience, create a high-quality audio experience, and sell more audiobooks.
How to Spend LESS Time Marketing Your Book
Learn how to get stellar book sales while spending LESS time on marketing. If book promotion stresses you out, these steps are for you.
Advertising
Advertising
How to Advertise Your Book on Podcasts
Podcast advertising is one of the most effective advertising venues for authors with audiobooks. Heather Osgood offers seven steps to great podcast advertising.
How to Rank in Amazon Search Results with Dave Chesson
Learn Amazon SEO tips and tricks with guest Dave Chesson.
How to Use Marketing Data To Sell More Books
How to Use Marketing Data To Sell More Books
Where to Spend Your Marketing Dollars
Where to Spend Your Marketing Dollars
Book Marketing Milestones
Book Marketing Milestones
What to Do When Your Book is Not Selling
What to Do When Your Book is Not Selling
193 How to Create Powerful Ads for Authors Who Hate Math! with Chris Fox
How to Create Powerful Ads for Authors Who Hate Math! with Chris Fox
Marketing 101: Ten Advertising Terms You Need to Know
Marketing 101: Ten Advertising Terms You Need to Know
Email Marketing
Email Marketing
How to Create an Email Onboarding Drip Campaign
Six steps to creating an email sequence that will help your subscribers get to know, like, and trust you.
How to Pick the Right Email Marketing Service for You
Find out which email service provider is right for you and your platform.
8 Tools to Help Authors Get More Email Subscribers
Grow your author email list with these 8 powerful tools.
How Dr. Saundra Dalton-Smith Grew Her Email List by 23k Using a Reader Quiz
Learn how Dr. Saundra Dalton-Smith used an online quiz to add 23,000 new email addresses to her list in one year without spending money on advertising.
How to Create a Landing Page
Eight tips and tools for creating effective landing pages that will build your email list and your connection to your readers.
How to Navigate the Mailchimp Explosion!
How to Navigate the Mailchimp Explosion!
How to Grow Your Email List With Book Sweeps
Authors learn how to build an email list without breaking the bank, and how to build a relationship with their new subscribers.
How to Maintain Your Platform In-Between Books
How to Maintain Your Platform In-Between Books
Marketing Psychology
Psychology
How to Price Your Book Using Marketing Psychology
How you price your book will impact your sales. Every price-point has a profitable strategy. Find out which one is right for your book.
Readers Are Changing What They Read (and what to do about it)
What will the future hold for authors and readers? If you pay attention, you can predict what readers will be looking for in the future.
How to Make Your Book More Popular (Social Proof)
The better you know what motivates readers, the better you can motivate them to read your book. This is the heart of marketing. Please use it for good.
How to Use Scarcity & Ubiquity to Make Your Book Irresistible
Scarcity makes your book valuable, Ubiquity makes it profitable. Learn how your book can be both for maximum results.
How to Create Urgency to Buy Your Book
The better you know what motivates readers, the better you can motivate them to read your book. This is the heart of marketing. Please use social triggers like urgency for good.
Why Demographics are Mostly Useless And Why You Should Use Psychographics Instead
In this episode we talk about why demographics are mostly useless and why you should use psychographics instead.
Public Relations
Public Relations
Public Speaking for the Introverted Writer with Joanna Penn
Public Speaking for the Introverted Writer with Joanna Penn
How to Get Booked for Guest Podcast Interviews Overview
Sell more books with these tips to becoming a sought-after podcast guest.
208 How to Run a Podcast Tour (With Guest Mary DeMuth)
How to Run a Podcast Tour
How You Can Create Massive PR for Yourself, Even If You’re A Complete Novice
How You Can Create Massive PR for Yourself, Even If You’re A Complete Novice
How to Create Book Club Resources for Your Book
How to Create Book Clubs Resources for Your Book
How to Sound Great As a Podcast Guest
Are you scheduled to come on a podcast as a guest? If you want to be invited...
How to Create an Online Author Press Kit
How to Create an Online Author Press Kit
146 – How to Spot a Publishing Scam
In this Novel Marketing Podcast episode, we are going to talk about publishing scams and how to avoid them. Don’t get bamboozled by a charlatan!