Promote Your Book

Sub Categories:

Marketing 101

Email Marketing

Strategy

Marketing Psychology

Advertising

Public Relations

Why Most Authors Don’t Need Social Media in 2022

Social media changes so quickly. Find out which platforms and strategies work for selling books in 2022.

7 Things Santa Can Teach Authors About Book Marketing

Seven book marketing lessons from Santa for Authors

Tools To Make Publishing Easier

We are in the process of replacing the dirt and rocks in our backyard with grass for the children to play in. At first, things went well using the shovel but then when we got to the final rocks, the shovel just did not work well. Then we tried a rake, and boom!...

How to Run a Kickstarter Campaign for Your Book with Jonathan Shuerger

Learn how to raise money from future readers, pay for your book before you publish it, and reward your supporters for contributing.

Is Your Author “About Me” Page Boring Your Readers To Death?

Most author About Me pages are as fascinating as Mr. Rogers’ sweater choices. Here’s how to craft a killer About page.

Author Media: The Behind-the-Scenes Story

Peek behind the scenes to find out how Author Media came to serve authors like you and how we’ll serve you in the coming years.

How to Sell Your Book In Person (and make way more money per copy)

Author make the most profit when they sell books in person. Take these five steps to sell more books and increase your revenue.

How to Write Book Reviews Readers Will Want to Read

Five tips to help you write useful book reviews that will build credibility and connection with your readers.

« Older Entries

Marketing 101

Marketing 101: How Readers Make Buying Decisions at Physical Bookstores

The better you understand your reader’s customer journey, the more books you can sell.

Book Marketing 101: How to Price Your Ebook

Marketing 101: Ten Advertising Terms You Need to Know

Marketing 101: Twelve Marketing Terms Every Author Must Understand

Marketing 101: How to Create a Value Proposition for Your Book

How to Create a Value Proposition for Your Book (Marketing 101)

143 – Book Marketing 101: Author Advertising

In this episode, we talk about four advertising fundamentals that apply when buying ads on Facebook, Amazon, GoodReads, and more!

142 – Marketing 101: How to Develop Book Marketing Assets

Learn how to reduce book marketing liabilities and develop assets. The more assets you have, the easier it is to sell books.

118 – Book Marketing 101: Marketing Funnels

When you don’t have good book sales, evaluate your marketing funnel. Learn how to create a process that converts.

« Older Entries

Strategy

Why Most Authors Don’t Need Social Media in 2022

Social media changes so quickly. Find out which platforms and strategies work for selling books in 2022.

How to Run a Kickstarter Campaign for Your Book with Jonathan Shuerger

Learn how to raise money from future readers, pay for your book before you publish it, and reward your supporters for contributing.

How Jack Ellem Went from Unpublished to Bestselling Indie Author

Find out how Jack Ellem became a bestselling indie author in two foreign countries while living in Australia and learn how his strategies can work for you.

How to Use Price Pulsing to Supercharge Your Backlist Sales

Discover three ways to revive your backlist and increase sales with price pulsing.

How to Get Endorsements for Your Book

The right endorsement for your book can make a huge impact on sales. Follow these five steps to get effective endorsements.

Yes, YOU Can Make a Living as a Writer, Here’s How

There are four different ways authors can earn a living through writing. Find out which one you can leverage to make an income.

Everything Authors Need to Know About K-Lytics

Find out how k-lytics can help you discover what readers are currently buying so you can increase your chances of success.

How to Write Book Reviews Readers Will Want to Read

Five tips to help you write useful book reviews that will build credibility and connection with your readers.

« Older Entries

Advertising

How Jason Porterfield Grew His Email List from 0 to 6,000 in One Year

Learn which Facebook ads work best for connecting with interested readers, growing your author email list, and ultimately selling books.

A Short History of Facebook Marketing for Authors

Facebook is about to change. Authors need to know what’s coming and how to survive the digital upheaval.

How to Promote Literary Fiction With Jane Friedman

Marketing literary fiction is different than marketing genre fiction. Standard marketing practices don’t always work. In this article you’ll learn what does.

Amazon Advertising in 2021

Amazon continually tests and changes their ads platform, and authors must stay up to date. Bryan Cohen reports on what’s changed this year.

How to Advertise Your Book on Podcasts

Podcast advertising is one of the most effective advertising venues for authors with audiobooks. Heather Osgood offers seven steps to great podcast advertising.

How to Rank in Amazon Search Results with Dave Chesson

Learn Amazon SEO tips and tricks with guest Dave Chesson.

How to Use Marketing Data To Sell More Books

Where to Spend Your Marketing Dollars

« Older Entries

Email Marketing

An Author’s Guide to StoryOrigin

Learn how you can grow your author email list with the help of StoryOrigin’s author community and list-building tools.

How to Create an Email Onboarding Drip Campaign

Six steps to creating an email sequence that will help your subscribers get to know, like, and trust you.

How to Pick the Right Email Marketing Service for You

Find out which email service provider is right for you and your platform.

8 Tools to Help Authors Get More Email Subscribers

Grow your author email list with these 8 powerful tools.

How Dr. Saundra Dalton-Smith Grew Her Email List by 23k Using a Reader Quiz

Learn how Dr. Saundra Dalton-Smith used an online quiz to add 23,000 new email addresses to her list in one year without spending money on advertising.

How to Create a Landing Page

Eight tips and tools for creating effective landing pages that will build your email list and your connection to your readers.

How to Navigate the Mailchimp Explosion!

How to Grow Your Email List With Book Sweeps

Authors learn how to build an email list without breaking the bank, and how to build a relationship with their new subscribers.

« Older Entries

Marketing Psychology

Psychology

How to Use Price Pulsing to Supercharge Your Backlist Sales

Discover three ways to revive your backlist and increase sales with price pulsing.

How to Get Strangers to Want to Buy Your Book Using Reciprocity (Marketing Psychology)

Learn how three principles of reciprocity will help you show kindness to your readers and sell more books.

How to Price Your Book Using Marketing Psychology

How you price your book will impact your sales. Every price-point has a profitable strategy. Find out which one is right for your book.

Readers Are Changing What They Read (and what to do about it)

What will the future hold for authors and readers? If you pay attention, you can predict what readers will be looking for in the future.

How to Make Your Book More Popular (Social Proof)

The better you know what motivates readers, the better you can motivate them to read your book. This is the heart of marketing. Please use it for good.

How to Use Scarcity & Ubiquity to Make Your Book Irresistible

Scarcity makes your book valuable, Ubiquity makes it profitable. Learn how your book can be both for maximum results.

How to Create Urgency to Buy Your Book

The better you know what motivates readers, the better you can motivate them to read your book. This is the heart of marketing. Please use social triggers like urgency for good.

Why Demographics are Mostly Useless And Why You Should Use Psychographics Instead

In this episode we talk about why demographics are mostly useless and why you should use psychographics instead.