Promote Your Book
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Marketing 101
Email Marketing
Strategy
Marketing Psychology
Advertising
Public Relations
The 10 Commandments of Book Marketing
If you want to succeed in publishing, heed these book marketing commandments.
How to Get a Reader’s Attention by Shocking Broca
Learn how natural brain function can help you get your reader’s attention so you can introduce them to your book.
How Jason Porterfield Grew His Email List from 0 to 6,000 in One Year
Learn which Facebook ads work best for connecting with interested readers, growing your author email list, and ultimately selling books.
How to Create Press Releases
Eight strategies to help you create a compelling news release.
How Jason Porterfield Grew His Email List from 0 to 6,000 in One Year
Learn which Facebook ads work best for connecting with interested readers, growing your author email list, and ultimately selling books.
How to Get Strangers to Want to Buy Your Book Using Reciprocity (Marketing Psychology)
Learn how three principles of reciprocity will help you show kindness to your readers and sell more books.
How to Connect with Teen Readers: A Coaching Session With a Pre-Published YA Novelist
Learn how authors writing YA books can connect with teen readers.
How to Improve Your Author Website with Carla Hoch
Learn how to create an author website your readers want to visit. Carla Hoch shares her success story.
Marketing 101
Marketing 101
Marketing 101: How Readers Make Buying Decisions at Physical Bookstores
The better you understand your reader’s customer journey, the more books you can sell.
Book Marketing 101: How to Price Your Ebook
Book Marketing 101: How to Price Your Ebook
Marketing 101: Ten Advertising Terms You Need to Know
Marketing 101: Ten Advertising Terms You Need to Know
Marketing 101: Twelve Marketing Terms Every Author Must Understand
Marketing 101: Twelve Marketing Terms Every Author Must Understand
Marketing 101: How to Create a Value Proposition for Your Book
How to Create a Value Proposition for Your Book (Marketing 101)
143 – Book Marketing 101: Author Advertising
In this episode, we talk about four advertising fundamentals that apply when buying ads on Facebook, Amazon, GoodReads, and more!
142 – Marketing 101: How to Develop Book Marketing Assets
Learn how to reduce book marketing liabilities and develop assets. The more assets you have, the easier it is to sell books.
118 – Book Marketing 101: Marketing Funnels
When you don’t have good book sales, evaluate your marketing funnel. Learn how to create a process that converts.
Strategy
Strategy
The 10 Commandments of Book Marketing
If you want to succeed in publishing, heed these book marketing commandments.
How to Get a Reader’s Attention by Shocking Broca
Learn how natural brain function can help you get your reader’s attention so you can introduce them to your book.
How Jason Porterfield Grew His Email List from 0 to 6,000 in One Year
Learn which Facebook ads work best for connecting with interested readers, growing your author email list, and ultimately selling books.
How to Create Press Releases
Eight strategies to help you create a compelling news release.
How to Get More 5-Star Reviews With Beta Readers, Editors, and Launch Teams
Connect with three groups of people who will help you write a book that makes readers want to write raving reviews.
The 2021 Book Launch Blueprint is Here!
Develop a comprehensive strategy to maximize your book sales in the first 30 days after release with the Book Launch Blueprint Course.
10 Classic Branding Blunders Authors Make (and how to avoid them)
Authors with weak brands get ignored by publishers and readers alike. Learn how to avoid the 10 most common author branding mistakes.
How to Market Books to Homeschool Families with Tricia Goyer
Tricia Goyer explains how authors can connect with an enormous market of faithful readers in the homeschool community.
Advertising
Advertising
How Jason Porterfield Grew His Email List from 0 to 6,000 in One Year
Learn which Facebook ads work best for connecting with interested readers, growing your author email list, and ultimately selling books.
What the 2021 Facebook Changes Mean for Authors
Facebook is about to change. Authors need to know what’s coming and how to survive the digital upheaval.
How to Promote Literary Fiction With Jane Friedman
Marketing literary fiction is different than marketing genre fiction. Standard marketing practices don’t always work. In this article you’ll learn what does.
Amazon Advertising in 2021
Amazon continually tests and changes their ads platform, and authors must stay up to date. Bryan Cohen reports on what’s changed this year.
How to Advertise Your Book on Podcasts
Podcast advertising is one of the most effective advertising venues for authors with audiobooks. Heather Osgood offers seven steps to great podcast advertising.
How to Rank in Amazon Search Results with Dave Chesson
Learn Amazon SEO tips and tricks with guest Dave Chesson.
How to Use Marketing Data To Sell More Books
How to Use Marketing Data To Sell More Books
Where to Spend Your Marketing Dollars
Where to Spend Your Marketing Dollars
Email Marketing
Email Marketing
How to Create an Email Onboarding Drip Campaign
Six steps to creating an email sequence that will help your subscribers get to know, like, and trust you.
How to Pick the Right Email Marketing Service for You
Find out which email service provider is right for you and your platform.
8 Tools to Help Authors Get More Email Subscribers
Grow your author email list with these 8 powerful tools.
How Dr. Saundra Dalton-Smith Grew Her Email List by 23k Using a Reader Quiz
Learn how Dr. Saundra Dalton-Smith used an online quiz to add 23,000 new email addresses to her list in one year without spending money on advertising.
How to Create a Landing Page
Eight tips and tools for creating effective landing pages that will build your email list and your connection to your readers.
How to Navigate the Mailchimp Explosion!
How to Navigate the Mailchimp Explosion!
How to Grow Your Email List With Book Sweeps
Authors learn how to build an email list without breaking the bank, and how to build a relationship with their new subscribers.
How to Maintain Your Platform In-Between Books
How to Maintain Your Platform In-Between Books
Marketing Psychology
Psychology
How to Get Strangers to Want to Buy Your Book Using Reciprocity (Marketing Psychology)
Learn how three principles of reciprocity will help you show kindness to your readers and sell more books.
How to Price Your Book Using Marketing Psychology
How you price your book will impact your sales. Every price-point has a profitable strategy. Find out which one is right for your book.
Readers Are Changing What They Read (and what to do about it)
What will the future hold for authors and readers? If you pay attention, you can predict what readers will be looking for in the future.
How to Make Your Book More Popular (Social Proof)
The better you know what motivates readers, the better you can motivate them to read your book. This is the heart of marketing. Please use it for good.
How to Use Scarcity & Ubiquity to Make Your Book Irresistible
Scarcity makes your book valuable, Ubiquity makes it profitable. Learn how your book can be both for maximum results.
How to Create Urgency to Buy Your Book
The better you know what motivates readers, the better you can motivate them to read your book. This is the heart of marketing. Please use social triggers like urgency for good.
Why Demographics are Mostly Useless And Why You Should Use Psychographics Instead
In this episode we talk about why demographics are mostly useless and why you should use psychographics instead.
Public Relations
Public Relations
How to Create Press Releases
Eight strategies to help you create a compelling news release.
The 2021 Book Launch Blueprint is Here!
Develop a comprehensive strategy to maximize your book sales in the first 30 days after release with the Book Launch Blueprint Course.
Public Speaking for the Introverted Writer with Joanna Penn
Public Speaking for the Introverted Writer with Joanna Penn
How to Get Booked for Guest Podcast Interviews Overview
Sell more books with these tips to becoming a sought-after podcast guest.
208 How to Run a Podcast Tour (With Guest Mary DeMuth)
How to Run a Podcast Tour
How You Can Create Massive PR for Yourself, Even If You’re A Complete Novice
How You Can Create Massive PR for Yourself, Even If You’re A Complete Novice
How to Create Book Club Resources for Your Book
How to Create Book Clubs Resources for Your Book
How to Sound Great As a Podcast Guest
Are you scheduled to come on a podcast as a guest? If you want to be invited...