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15 Rules for Book Advertising with David Gaughran

15 Rules for Book Advertising with David Gaughran

by Thomas Umstattd Jr. | May 6, 2026 | Promotion

Learn 15 book advertising tips to help you save money and increase your profits while attracting more readers.

Stop Guessing: How to Know If Your Book Marketing Is Working

Stop Guessing: How to Know If Your Book Marketing Is Working

by Thomas Umstattd Jr. | Apr 15, 2026 | Promotion

Discover how to make your book marketing profitable by tracking your online and in-person marketing and advertising in a single dashboard.

How to Become a Professional Writer With Joanna Penn

How to Become a Professional Writer With Joanna Penn

by Thomas Umstattd Jr. | Feb 25, 2026 | Business Advice, Publishing

Learn the mindset and approach to create a sustainable professional author business that appeals to readers and builds your career.

Why Your Book Isn’t Selling: Metadata with Dave Chesson

Why Your Book Isn’t Selling: Metadata with Dave Chesson

by Thomas Umstattd Jr. | Feb 18, 2026 | Independent Publishing, Publishing

Discover how metadata for books can significantly improve your book sales and visibility in online stores like Amazon.

Why Most Authors Don’t Need Social Media in 2026

Why Most Authors Don’t Need Social Media in 2026

by Thomas Umstattd Jr. | Jan 1, 2026 | Platform, Social Media, Strategy

Social media changes so quickly. Find out which platforms and strategies work for selling books in 2022.

How to Get Started with Author School Visits and Make Your Book Playground Famous

How to Get Started with Author School Visits and Make Your Book Playground Famous

by Thomas Umstattd Jr. | Aug 6, 2025 | Promotion, Public Speaking

Selling books for kids is a challenge. Discover how you can connect with young readers, positively impact schools, and sell more books.

How to Sell 1,000 Books a Month

How to Sell 1,000 Books a Month

by Thomas Umstattd Jr. | Jul 23, 2025 | PR, Promotion

Learn how to improve your book sales with proven strategies for selling 1,000 books a month through layered marketing, podcasts, and more.

How to Work With a PR Firm to Promote Your Book

How to Work With a PR Firm to Promote Your Book

by Thomas Umstattd Jr. | Jul 16, 2025 | PR, Promotion

Publicity has always been important for authors. Find out which media outlets are most useful to authors in 2025.

TikTok, Iran, and AI: What Authors Need to Know Now

TikTok, Iran, and AI: What Authors Need to Know Now

by Thomas Umstattd Jr. | Jun 23, 2025 | Author Update

Welcome to the Summer Solstice edition of Author Update, where co-hosts Thomas Umstattd, Jr. and Jonathan Shuerger unpack the headlines that matter to authors—from global conflicts to algorithm updates. In this jam-packed episode, they dig into the TikTok ban, the war...
Amazon, AI, and Author Strategy Shifts: What You Need to Know Now

Amazon, AI, and Author Strategy Shifts: What You Need to Know Now

by jonathan | Jun 23, 2025 | Author Update

Welcome to this week’s Author Update, where we break down what’s happening in the world of publishing, AI, and tech—so you can write better, market smarter, and keep ahead of the curve. In this episode, we covered sweeping changes at Amazon, unexpected shifts in how...
AI Optimization for Authors

AI Optimization for Authors

by Thomas Umstattd Jr. | May 21, 2025 | Author Websites, Promotion

Transform your approach to book marketing with AI optimization for authors. Find out how AI can help readers discover your book.

Genius Link: A Guide for Authors

Genius Link: A Guide for Authors

by Thomas Umstattd Jr. | May 7, 2025 | Advertising, Platform, Promotion

Explore the benefits of universal book links for authors. Drive sales by linking to your book across multiple platforms worldwide.

How to PROFITABLY Advertise a Solo Book on Amazon

How to PROFITABLY Advertise a Solo Book on Amazon

by Thomas Umstattd Jr. | Apr 30, 2025 | Advertising, Promotion

Learn how to profitably advertise a solo book on Amazon with expert tips on optimizing Amazon ads, targeting, and avoiding common pitfalls.

How to Craft a Cancel Proof Marketing Strategy 

How to Craft a Cancel Proof Marketing Strategy 

by Thomas Umstattd Jr. | Mar 19, 2025 | Promotion

Discover how author cancel culture has changed and learn about its impact on book sales and public perception.

Book Promotion in 2025: How AI Gives Authors More Time to Write

Book Promotion in 2025: How AI Gives Authors More Time to Write

by Thomas Umstattd Jr. | Mar 5, 2025 | Productivity, Promotion

Learn how authors can use AI to generate book marketing ideas, audience descriptions, and images so they can reclaim their time for writing.

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