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Obscure No More Course Overview

Obscure No More Course Overview

by Thomas Umstattd Jr. | Nov 2, 2022 | Platform

Obscure No More is your one-stop shop for learning to build a platform and market your book. Find out how to access these 12 critical lessons.

How to Use QR Codes to Boost Book Sales & Grow Your Email List

How to Use QR Codes to Boost Book Sales & Grow Your Email List

by Thomas Umstattd Jr. | Oct 19, 2022 | Promotion

Learn six ways authors can use book QR codes to connect with readers and promote their books online and offline.

How to Become an Amazon Affiliate

How to Become an Amazon Affiliate

by Thomas Umstattd Jr. | Sep 2, 2022 | Author Websites, Promotion

A step-by-step guide for setting up your Amazon Associate account so you can earn money through affiliate links on your author website.

10 Reasons to Delay Your Book Launch  

10 Reasons to Delay Your Book Launch  

by Thomas Umstattd Jr. | Apr 5, 2022 | Promotion, Strategy

Find out why you should delay your book launch, how long you should wait, and what to do in the meantime to improve your book’s chances of success.

How to Get a Professional Email Address

How to Get a Professional Email Address

by Thomas Umstattd Jr. | Mar 16, 2022 | Branding, Platform

Your email address might be the first thing an agent or editor sees. Learn how to make a good first impression with your email address.

How to Launch Your Book on a Budget

How to Launch Your Book on a Budget

by Thomas Umstattd Jr. | Feb 23, 2022 | Business Advice, Promotion, Strategy

Is your book launch budget filled with expenses or investments? Learn how and where to spend your time and money to get the greatest return.

How to Speed Up Your Author Website

How to Speed Up Your Author Website

by Thomas Umstattd Jr. | Feb 2, 2022 | Author Websites, Platform

If your author website doesn’t show in Google’s search results, make sure you’ve removed these website speed bumps.

What Every Author Needs to Know About Cyber Security

What Every Author Needs to Know About Cyber Security

by Thomas Umstattd Jr. | Dec 8, 2021 | Author Websites, Business Advice, Platform

Every author needs cyber security. Discover which of your vectors are most vulnerable to attack and how you can protect them.

How to Create an Author Press Kit with Susan Neal

How to Create an Author Press Kit with Susan Neal

by Thomas Umstattd Jr. | Nov 10, 2021 | Author Websites, PR, Promotion

If you want to secure media interviews about your book, learn why you need an author press kit, what you should include, and where to place it on your website.

Is Your Author “About Me” Page Boring Your Readers To Death?

Is Your Author “About Me” Page Boring Your Readers To Death?

by Thomas Umstattd Jr. | Oct 20, 2021 | Author Websites, Copywriting

Most author About Me pages are as fascinating as Mr. Rogers’ sweater choices. Here’s how to craft a killer About page.

How Author Websites Irritate Readers (and what to do about it)

How Author Websites Irritate Readers (and what to do about it)

by Thomas Umstattd Jr. | Aug 4, 2021 | Author Websites, Platform

Have you ever been irritated by a website? Did you know that readers may be having that exact same experience when they visit your website? Ticking off your website visitors is a bad way to get more readers. Here are seven ways author websites annoy visitors and what to do about it.

How to Get Strangers to Want to Buy Your Book Using Reciprocity (Marketing Psychology)

How to Get Strangers to Want to Buy Your Book Using Reciprocity (Marketing Psychology)

by Thomas Umstattd Jr. | Apr 14, 2021 | Author Websites, Marketing Psychology, Promotion

Learn how three principles of reciprocity will help you show kindness to your readers and sell more books.

How to Improve Your Author Website with Carla Hoch

How to Improve Your Author Website with Carla Hoch

by Thomas Umstattd Jr. | Mar 3, 2021 | Author Websites, Blogging, Platform

Learn how to create an author website your readers want to visit. Carla Hoch shares her success story.

A Short History of Facebook Marketing for Authors

A Short History of Facebook Marketing for Authors

by Thomas Umstattd Jr. | Feb 17, 2021 | Advertising, Platform, Social Media

Facebook is about to change. Authors need to know what’s coming and how to survive the digital upheaval.

10 Classic Branding Blunders Authors Make (and how to avoid them)

10 Classic Branding Blunders Authors Make (and how to avoid them)

by Thomas Umstattd Jr. | Feb 10, 2021 | Branding, Platform, Strategy

Authors with weak brands get ignored by publishers and readers alike. Learn how to avoid the 10 most common author branding mistakes.

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