Email Marketing Archives

How to Get a Professional Email Address

by Thomas Umstattd Jr. | Mar 16, 2022 | Branding, Platform

Your email address might be the first thing an agent or editor sees. Learn how to make a good first impression with your email address.

How to Use Price Pulsing to Supercharge Your Backlist Sales

by Thomas Umstattd Jr. | Sep 22, 2021 | Marketing Psychology, Promotion, Strategy

Discover three ways to revive your backlist and increase sales with price pulsing.

An Author’s Guide to StoryOrigin

by Thomas Umstattd Jr. | Aug 11, 2021 | Email Marketing, Platform

Learn how you can grow your author email list with the help of StoryOrigin’s author community and list-building tools.

How Jason Porterfield Grew His Email List from 0 to 6,000 in One Year

by Thomas Umstattd Jr. | May 19, 2021 | Advertising, Email Marketing, Platform, Strategy

Learn which Facebook ads work best for connecting with interested readers, growing your author email list, and ultimately selling books.

How to Get Strangers to Want to Buy Your Book Using Reciprocity (Marketing Psychology)

by Thomas Umstattd Jr. | Apr 14, 2021 | Author Websites, Marketing Psychology, Promotion

Learn how three principles of reciprocity will help you show kindness to your readers and sell more books.

The 5 Baby-Step Platform Building Process

by Thomas Umstattd Jr. | Nov 4, 2020 | Platform, Strategy

New authors can implement these important baby steps to strengthen their career development right now. Learn to walk before you run.

How to Build a Rejection-Proof Platform Q&A

by Thomas Umstattd Jr. | Oct 28, 2020 | Independent Publishing, Platform, Traditional Publishing

15 answers to your questions about building an author platform.

How to Create an Email Onboarding Drip Campaign

by Thomas Umstattd Jr. | Sep 23, 2020 | Email Marketing, Promotion, Strategy

Six steps to creating an email sequence that will help your subscribers get to know, like, and trust you.

How to Pick the Right Email Marketing Service for You

by Thomas Umstattd Jr. | Aug 26, 2020 | Email Marketing, Promotion

Find out which email service provider is right for you and your platform.

8 Tools to Help Authors Get More Email Subscribers

by Thomas Umstattd Jr. | Jun 22, 2020 | Email Marketing, Platform

Grow your author email list with these 8 powerful tools.

How Dr. Saundra Dalton-Smith Grew Her Email List by 23k Using a Reader Quiz

by Thomas Umstattd Jr. | Jan 20, 2020 | Email Marketing, Platform, Promotion

Learn how Dr. Saundra Dalton-Smith used an online quiz to add 23,000 new email addresses to her list in one year without spending money on advertising.

How to Create a Landing Page

by Thomas Umstattd Jr. | Aug 19, 2019 | Author Websites, Email Marketing, Platform

Eight tips and tools for creating effective landing pages that will build your email list and your connection to your readers.

How to Grow Your Email List With Book Sweeps

by Thomas Umstattd Jr. | Feb 18, 2019 | Email Marketing, Platform, Promotion

Authors learn how to build an email list without breaking the bank, and how to build a relationship with their new subscribers.

How to Maintain Your Platform In-Between Books

by Thomas Umstattd Jr. | Jan 8, 2019 | Email Marketing, Platform, Promotion, Social Media

How to Maintain Your Platform In-Between Books

How to Get 10,000 Readers and then Keep Them Happy

by Thomas Umstattd Jr. | Oct 30, 2018 | Email Marketing, Platform, Writing Tips

Learn the keys to keeping your email subscribers happy and entertained in this interview with bestselling author Susan May Warren.

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