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The Psychological Reasons Readers Read Books

The Psychological Reasons Readers Read Books

by Thomas Umstattd | Mar 29, 2023 | Marketing Psychology, Publishing, Writing Craft

You have a major advantage over AI writing tools like GPT-4 and ChatGPT. Learn how to discover and leveraging your edge in your genre.

Why Many People Are Afraid to Buy Books (Marketing Psychology)

Why Many People Are Afraid to Buy Books (Marketing Psychology)

by Thomas Umstattd Jr. | Mar 8, 2023 | Marketing Psychology, Promotion

Find out how a powerful marketing tool of loss aversion can be an ally for authors and not an enemy of sales.

How to Get More Book Reviews With Derek Doepker

How to Get More Book Reviews With Derek Doepker

by Thomas Umstattd Jr. | Feb 1, 2023 | Marketing Psychology, Promotion

Bestselling author and marketing strategist Derek Doepker shares tips to help you get more book reviews before, during, or after your launch.

How to Become a Big Name Author (Marketing Psychology: Authority)

How to Become a Big Name Author (Marketing Psychology: Authority)

by Thomas Umstattd Jr. | Aug 10, 2022 | Marketing Psychology, Promotion

Learn three ways authors can leverage marketing psychology to develop credibility with their readers and become big-name authors.

Why do good books fail to sell while poorly written books fly off the shelves?

Why do good books fail to sell while poorly written books fly off the shelves?

by Thomas Umstattd Jr. | May 12, 2022 | Marketing Psychology, Promotion, Strategy, Writing Craft

Learn the 3 reasons some average books are perennial bestsellers while other well-written books aren’t.

How to Use Price Pulsing to Supercharge Your Backlist Sales

How to Use Price Pulsing to Supercharge Your Backlist Sales

by Thomas Umstattd Jr. | Sep 22, 2021 | Marketing Psychology, Promotion, Strategy

Discover three ways to revive your backlist and increase sales with price pulsing.

How to Get Strangers to Want to Buy Your Book Using Reciprocity (Marketing Psychology)

How to Get Strangers to Want to Buy Your Book Using Reciprocity (Marketing Psychology)

by Thomas Umstattd Jr. | Apr 14, 2021 | Author Websites, Marketing Psychology, Promotion

Learn how three principles of reciprocity will help you show kindness to your readers and sell more books.

How to Price Your Book Using Marketing Psychology

How to Price Your Book Using Marketing Psychology

by Thomas Umstattd Jr. | Jun 8, 2020 | Marketing Psychology, Promotion, Strategy

How you price your book will impact your sales. Every price-point has a profitable strategy. Find out which one is right for your book.

Readers Are Changing What They Read (and what to do about it)

Readers Are Changing What They Read (and what to do about it)

by Thomas Umstattd Jr. | Apr 23, 2020 | Marketing Psychology, Promotion

What will the future hold for authors and readers? If you pay attention, you can predict what readers will be looking for in the future.

How to Make Your Book More Popular (Marketing Psychology: Social Proof)

How to Make Your Book More Popular (Marketing Psychology: Social Proof)

by Thomas Umstattd Jr. | Feb 24, 2020 | Marketing Psychology, Promotion

The better you know what motivates readers, the better you can motivate them to read your book. This is the heart of marketing. Please use it for good.

How to Use Scarcity & Ubiquity to Make Your Book Irresistible (Marketing Psychology)

How to Use Scarcity & Ubiquity to Make Your Book Irresistible (Marketing Psychology)

by Thomas Umstattd Jr. | Jan 27, 2020 | Marketing Psychology, Promotion

Scarcity makes your book valuable, Ubiquity makes it profitable. Learn how your book can be both for maximum results.

How to Create Urgency to Buy Your Book  (Marketing Psychology)

How to Create Urgency to Buy Your Book (Marketing Psychology)

by Thomas Umstattd Jr. | Jan 13, 2020 | Marketing Psychology, Promotion

The better you know what motivates readers, the better you can motivate them to read your book. This is the heart of marketing. Please use social triggers like urgency for good.

Why Demographics are Mostly Useless And Why You Should Use Psychographics Instead

Why Demographics are Mostly Useless And Why You Should Use Psychographics Instead

by Thomas Umstattd Jr. | Nov 4, 2019 | Marketing Psychology, Promotion, Strategy

In this episode we talk about why demographics are mostly useless and why you should use psychographics instead.

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