Novel Marketing Podcast

Innovative Ways to Sell More Books

Latest Episode

How to Use Scarcity & Ubiquity to Make Your Book Irresistible

Jan 27, 2020 | Book Promotion, Marketing Psychology, Novel Marketing Podcast

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Scarcity makes your book valuable, Ubiquity makes it profitable. Learn how your book can be both for maximum results.

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Podcast Host

Thomas Umstattd Jr.

Host

Thomas has been in the publishing industry for over a decade an author, literary agent, marketing director, podcast host, and CEO of Author Media. He has traveled the world speaking at writing conventions, sharing his special approach on how to build a powerful online platform. Thousands of writers have attended his popular workshops and breakout sessions

Recent Episodes

How Dr. Saundra Dalton-Smith Grew Her Email List by 23k Using a Reader Quiz

Jan 20, 2020 | Email, Novel Marketing Podcast | 0 Comments

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Learn how Dr. Saundra Dalton-Smith used an online quiz to add 23,000 new email addresses to her list in one year without spending money on advertising.

How to Create Urgency to Buy Your Book

Jan 13, 2020 | Marketing Psychology, Novel Marketing Podcast | 0 Comments

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The better you know what motivates readers, the better you can motivate them to read your book. This is the heart of marketing. Please use social triggers like urgency for good.

222 How to Optimize Your Amazon Listing with Bryan Cohen

Jan 6, 2020 | Novel Marketing Podcast, Sales, Technology | 0 Comments

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The better you Amazon book page is, the more effective all your marketing efforts will be. And, put another way, a poor amazon page for your book can torpedo your other efforts.

New Years Productivity for Authors With Joanna Penn

Dec 30, 2019 | NM Productivity, Novel Marketing Podcast, Productivity | 0 Comments

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Joanna Penn shares how to be productive in the new year.

The Enclave Files

Dec 23, 2019 | Book Promotion, Novel Marketing Podcast, Traditional Publishing | 0 Comments

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Rerun of The Enclave Files

7 Things Santa Can Teach Authors About Book Marketing

Dec 16, 2019 | Book Promotion, NM Productivity, Novel Marketing Podcast, Productivity, Publishing, Writing Tips | 0 Comments

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Seven book marketing lessons from Santa for Authors

Marketing 101: How Readers Make Buying Decisions at Physical Bookstores

Dec 9, 2019 | Marketing 101, Novel Marketing Podcast | 0 Comments

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The better you understand your reader’s customer journey, the more books you can sell.

217 Where to Find Mentorship for Your Publishing Career

Dec 2, 2019 | Novel Marketing Podcast, Publishing | 0 Comments

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Do you ever feel alone in the writing journey? Or perhaps you are not sure what to do next. You don’t need to! In this episode Thomas talks about10 different places to find mentorship and the pros and cons of each.