Novel Marketing Podcast
Innovative Ways to Sell More BooksLatest Episode
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The following guests are featured in two or more episodes of Novel Marketing.
Alana Terry
USA Today Bestselling Novelist
Alex Newton
Founder of K-Lytics
Alexander Macris
Game Designer, Author
Angela Hunt
Christy Award Winning Author
Bryan Cohen
Bestselling Indie Author
Chris Fox
Bestselling Indie Author
Dave Chesson
Marketing Expert & Creator of Kindlepreneur
Dave Jackson
Hall of Fame Podcaster
Dr. Saundra Dalton-Smith
Award Winning Author
Jane Friedman
Award-Winning Publishing Commentator
James L. Rubart
Hall of Fame Novelist
James Scott Bell
Legend
Joanna Penn
Bestselling Indie Author
Jonathan Shuerger
Former marine, Author, & Cohost of Author Update
Lacy Williams
Bestselling Author
Mary DeMuth
Literary Agent
Scott La Pierre
Pastor, Author, Speaker
Seth Ring
Bestselling LitRPG Author
Steve Laube
Literary agent and President of the Steve Laube Agency
Susan May Warren
USA Today Bestselling & Christy Award-Winning Novelist
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Podcast Host

Thomas Umstattd Jr.
Host
Thomas has been in the publishing industry for over a decade an author, literary agent, marketing director, podcast host, and CEO of Author Media. He has traveled the world speaking at writing conventions, sharing his special approach on how to build a powerful online platform. Thousands of writers have attended his popular workshops and breakout sessions
Recent Episodes
Reader Magnets Are Dead? Why Most Reader Magnets Fail
Discover strategies to create a good reader magnet that will engage readers and boost your newsletter subscriptions.
Your Author Toolbox: Part 2
Discover the best tools for writers to streamline your author business, or turn podcasts into optimized blog content with the powerful Novel Marketing Patron Toolbox suite.
The Indie Whale Reader: How to Reach Readers Who Devour 100 Books a Year
Traditional publishing posts a December surge in the latest AAP StatShot, even as the broader market stays flat. We unpack new 2026 reader data, major AI-driven layoffs at Block, Spotify’s audiobook charts, Julia Quinn’s Kickstarter success, podcast growth, and key AI updates from Google and Cloudflare.
How to Become a Professional Writer With Joanna Penn
Learn the mindset and approach to create a sustainable professional author business that appeals to readers and builds your career.
Indies Win! Harlequin to Close Historical Romance Line
Supreme Court tariffs ruling, Harlequin exits historical romance, BookFunnel adds digital signings, and major AI shifts from ElevenLabs, Perplexity Pro, and Google’s new Web MCP reshaping audiobook production and SEO.
Why Your Book Isn’t Selling: Metadata
Discover how metadata for books can significantly improve your book sales and visibility in online stores like Amazon.
How to Get a Professional Email Address
Your email address might be the first thing an agent or editor sees. Learn how to make a good first impression with your email address.
How to Format a Book With Vellum
Learn how Vellum can save you money, time, and headache when formatting your next book or reader magnet.
Will OpenAI Claim Ownership of Your Royalties?
AI shocks publishing and tech: Claude 4.6 vs GPT-5.3 spark a $285B selloff, layoffs hit a 2009 high, Amazon cuts 30,000 jobs, Spotify expands into ebooks and print with Bookshop.org, indie ebooks arrive, a massive Substack breach, new KDP download options, and OpenAI’s controversial IP revenue-sharing idea.





















