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From Passion to Print: How to Run an Independent Publishing Company

From Passion to Print: How to Run an Independent Publishing Company

by Thomas Umstattd Jr. | Aug 23, 2023 | Publishing

Learn how running your own independent publishing company compares with publishing with a small house and how you can start your own company.

How to Get Book Clubs to Pick YOUR Book

How to Get Book Clubs to Pick YOUR Book

by Thomas Umstattd | Aug 16, 2023 | Promotion

Authors dream of having a book club pick their book to read and discuss. Find out how to make your book book-club-friendly.

Good Brands Vs. Big Brands 

Good Brands Vs. Big Brands 

by Thomas Umstattd Jr. | Jun 7, 2023 | Promotion

Find out if it’s better to create an author brand that is good or big. Discover the difference between the two and which should come first.

The Amazing Power of Reader Surveys 

The Amazing Power of Reader Surveys 

by Thomas Umstattd Jr. | May 24, 2023 | Platform

Find out why and how creating a reader survey can improve and transform your writing and relationship with readers.

How to Find Your Timothy  

How to Find Your Timothy  

by Thomas Umstattd Jr. | Apr 26, 2023 | Promotion, Publishing, Writing Craft

One person’s opinion about your book is more important than anyone else’s. Discover who it is and how to find them before you publish.

Why Many People Are Afraid to Buy Books (Marketing Psychology)

Why Many People Are Afraid to Buy Books (Marketing Psychology)

by Thomas Umstattd Jr. | Mar 8, 2023 | Promotion

Find out how a powerful marketing tool of loss aversion can be an ally for authors and not an enemy of sales.

How to Successfully Market a Children’s Book

How to Successfully Market a Children’s Book

by Thomas Umstattd Jr. | Mar 1, 2023 | Promotion

Learn the innovative and old-fashioned ways successful authors market a children’s book to kids, parents, teachers, and librarians.

Whisper and the World Whispers Back

Whisper and the World Whispers Back

by Thomas Umstattd | Jan 11, 2023 | Promotion

When readers can’t hear about your book, they can’t read it, even if it’s really good. Learn three reasons your book promotion may fall flat.

How to Grow your Platform Without Social Media – with Sandy Cooper

How to Grow your Platform Without Social Media – with Sandy Cooper

by Thomas Umstattd Jr. | Nov 30, 2022 | Platform, Social Media

Can you leave social media and still grow a platform from which to launch your books? Sandy Cooper has the answer in this interview.

Obscure No More Course Overview

Obscure No More Course Overview

by Thomas Umstattd Jr. | Nov 2, 2022 | Platform

Obscure No More is your one-stop shop for learning to build a platform and market your book. Find out how to access these 12 critical lessons.

How to Supercharge Ebook Sales

How to Supercharge Ebook Sales

by Thomas Umstattd Jr. | Oct 5, 2022 | Promotion

If your ebook sales are lagging, these 7 strategies will teach you how to market your ebook effectively with tactics specific to ebooks.

Why do good books fail to sell while poorly written books fly off the shelves?

Why do good books fail to sell while poorly written books fly off the shelves?

by Thomas Umstattd Jr. | May 12, 2022 | Marketing Psychology, Promotion, Strategy, Writing Craft

Learn the 3 reasons some average books are perennial bestsellers while other well-written books aren’t.

Innovative Indie Marketing with S.D. Smith

Innovative Indie Marketing with S.D. Smith

by Thomas Umstattd Jr. | Apr 29, 2022 | Independent Publishing, Publishing, Strategy

Independent authors need marketing tools and skills to be successful. Learn how one indie author reduced his reliance on gatekeepers and sold books directly to his readers.

10 Reasons to Delay Your Book Launch  

10 Reasons to Delay Your Book Launch  

by Thomas Umstattd Jr. | Apr 5, 2022 | Promotion, Strategy

Find out why you should delay your book launch, how long you should wait, and what to do in the meantime to improve your book’s chances of success.

How to Use Goodreads to Promote Your Book

How to Use Goodreads to Promote Your Book

by Thomas Umstattd Jr. | Mar 30, 2022 | Promotion, Social Media

Goodreads is one of the most effective social networks for authors. Learn how to use Goodreads to connect with readers and sell more books.

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