by Thomas Umstattd | Mar 25, 2013 | Blogging Tips, Website Tips, Writing Tips
If you build it they won’t come. The only way to get people to visit your author website is to give them something they are looking for. But what is that? This article summarizes research done by the Codex Group about what readers want from author websites. 1....
by Caitlin Muir | Mar 14, 2013 | Blogging Tips, How To, News
In an announcement that seems to go against their “Don’t be evil” policy, Google has declared that Google Reader will be shut down on July 1. Google’s official line was that they are shutting down Google Reader because it has decreased in...
by Caitlin Muir | Jan 18, 2013 | Facebook, How To, Platform Building Tips, Social Media Tips, Viral Marketing
Facebook isn’t rocket science. Yet. With the ever-changing algorithm, the new Facebook news feed, corporate greed, and the finicky trends of human behavior, you do have your work cut out for you. A good social media manager knows that there’s more to...
by Caitlin Muir | Aug 30, 2012 | Blogging Tips, Platform Building Tips, Social Media Tips, Viral Marketing, Writing Tips
That got your attention. Like you, people are curious. They want to know secrets, tips, and the answers to their burning questions. You may have the best articles and blog posts in the world on your website, but if your title isn’t enticing enough to make people...
by Rob Eagar | Aug 14, 2012 | Platform Building Tips, Writing Tips
“Why isn’t my book selling? I should be a bestseller by now.” As a marketing consultant, I’ve been asked questions like these from numerous authors. There is no simple answer, but there are a few tell-tale signs that can offer clarify and steps you can take to...
