Readers Archives - Author Media

10 Classic Branding Blunders Authors Make (and how to avoid them)

by Thomas Umstattd Jr. | Feb 10, 2021 | Branding, Platform, Strategy

Authors with weak brands get ignored by publishers and readers alike. Learn how to avoid the 10 most common author branding mistakes.

How to Pick a Strong Book Title

by Thomas Umstattd Jr. | Dec 9, 2020 | Book Design, Publishing, Writing Tips

Your book’s title should accomplish four goals with only a few words. Learn how to create a memorable title that is easy to find and recommend.

Parler, MeWe, and How to Navigate Social Media Splintering as an Author

by Thomas Umstattd Jr. | Dec 2, 2020 | Platform, Social Media, Strategy

Should authors establish a presence on Parler and MeWe? Learn about the new social media platforms, and find out if you can connect with your readers there.

How to Develop an Author Tagline

by Thomas Umstattd Jr. | Nov 11, 2020 | Branding, Platform, Strategy

You can develop a focused author tagline and build your brand by answering these questions about yourself and your message.

The 10 Commandments of Book Marketing

by Novel Marketing | Sep 16, 2020 | Branding, Business Advice, Promotion, Publishing, Strategy

If you want to succeed in publishing, heed these book marketing commandments.

How to Get More Book Reviews with Jim Kukral

by Thomas Umstattd Jr. | Mar 16, 2020 | Independent Publishing, Promotion, Publishing, Strategy, Traditional Publishing

The more reviews you have, the more books you sell. And the more books you sell, the more reviews you get.

6 Things Readers Want from Your Author Website

by Thomas Umstattd Jr. | Mar 25, 2013 | Author Websites, Blogging, Platform, Publishing, Writing Tips

If you build it they won’t come. The only way to get people to visit your author website is to give them something they are looking for. But what is that? This article summarizes research done by the Codex Group about what readers want from author websites.