Build Your Platform
Sub Categories:
Author Websites
Podcasting
Blogging
Public Speaking
Branding
Social Media
Obscure No More Course Overview
Obscure No More is your one-stop shop for learning to build a platform and market your book. Find out how to access these 12 critical lessons.
How to Turn a Podcast into a Bestselling Novel – with Scott Sigler
Learn how podcasting a novel launched Scott Sigler’s books to the NYT bestseller list, and how he’s sustained his podcast for over a decade.
How to Become an Amazon Affiliate
A step-by-step guide for setting up your Amazon Associate account so you can earn money through affiliate links on your author website.
How to Grow Your Email List Using Delicious Reader Magnets with Tammi Labrecque
Learn how to create a reader magnet (or lead magnet), what to do with it, and how to deliver it to grow your email list.
How to Use Goodreads to Promote Your Book
Goodreads is one of the most effective social networks for authors. Learn how to use Goodreads to connect with readers and sell more books.
How to Get a Professional Email Address
Your email address might be the first thing an agent or editor sees. Learn how to make a good first impression with your email address.
How to Build an Author Brand with David Loy
Learn how to create an author brand that communicates your message and your reputation in this interview with digital marketing expert David Loy.
How to Speed Up Your Author Website
If your author website doesn’t show in Google’s search results, make sure you’ve removed these website speed bumps.
Author Websites
Author Websites
How to Become an Amazon Affiliate
A step-by-step guide for setting up your Amazon Associate account so you can earn money through affiliate links on your author website.
How to Speed Up Your Author Website
If your author website doesn’t show in Google’s search results, make sure you’ve removed these website speed bumps.
What Every Author Needs to Know About Cyber Security
Every author needs cyber security. Discover which of your vectors are most vulnerable to attack and how you can protect them.
How to Create an Author Press Kit with Susan Neal
If you want to secure media interviews about your book, learn why you need an author press kit, what you should include, and where to place it on your website.
Is Your Author “About Me” Page Boring Your Readers To Death?
Most author About Me pages are as fascinating as Mr. Rogers’ sweater choices. Here’s how to craft a killer About page.
Author Media: The Behind-the-Scenes Story
Peek behind the scenes to find out how Author Media came to serve authors like you and how we’ll serve you in the coming years.
How Author Websites Irritate Readers (and what to do about it)
Have you ever been irritated by a website? Did you know that readers may be having that exact same experience when they visit your website? Ticking off your website visitors is a bad way to get more readers. Here are seven ways author websites annoy visitors and what to do about it.
How to Get Strangers to Want to Buy Your Book Using Reciprocity (Marketing Psychology)
Learn how three principles of reciprocity will help you show kindness to your readers and sell more books.
Blogging
Blogging
How to Write Book Reviews Readers Will Want to Read
Five tips to help you write useful book reviews that will build credibility and connection with your readers.
How to Improve Your Author Website with Carla Hoch
Learn how to create an author website your readers want to visit. Carla Hoch shares her success story.
11 Places to Get Free and Legal Photos for Your Blog
If you can’t afford to buy a photo, you can’t afford the fines (or time!) that comes from stealing one. Here are 11 free & legal photo sites.
7 Blogs Every Author Should Follow
One of the best way to improve your writing is to learn from the best. Here are seven blogs that not only are good examples of excellent blogging but will also help you hone your craft and sell your books.
How to Add a Hyperlink in WordPress
There are two ways to add a hyperlink to a Wordpress post. I’ll teach you both.
How to Blog Your Book
You can blog your book ahead of time. You just need to do it the right way. Learn how to blog your book and what traps and pitfalls to avoid. Blogging can help you create a best seller. Here is everything you need to turn your blog posts into an amazing book.
How To Set Realistic Writing Goals For 2016
Want to write a book in 2016? Great! But it will never happen unless you are realistic. Here’s how to set realistic writing goals for 2016.
A Viral Recipe for Your Blog
“You don’t need to write a book to change the world with your ideas. A good blog post can reach more people in one month than the typical book reaches in a lifetime.” This my common refrain when I speak at writers conferences.
I had the chance to prove my theory this month. A post on my personal blog about courtship went viral to and sparked a nationwide discussion.
Branding
Branding
How to Get a Professional Email Address
Your email address might be the first thing an agent or editor sees. Learn how to make a good first impression with your email address.
How to Build an Author Brand with David Loy
Learn how to create an author brand that communicates your message and your reputation in this interview with digital marketing expert David Loy.
10 Classic Branding Blunders Authors Make (and how to avoid them)
Authors with weak brands get ignored by publishers and readers alike. Learn how to avoid the 10 most common author branding mistakes.
How to Develop an Author Tagline
You can develop a focused author tagline and build your brand by answering these questions about yourself and your message.
How to Launch a Book in 2020
Launch your book with the help of professional coaching and a customized plan.
Author Taglines With Brandilyn Collins
Author Taglines With Brandilyn Collins
How to Create an Online Author Press Kit
Find out why authors need a press kit and what to include in yours.
Six Things Readers are Looking for on Your Website
Seven Things Readers are Looking for on Your Website
Podcasting
Podcasting
How to Turn a Podcast into a Bestselling Novel – with Scott Sigler
Learn how podcasting a novel launched Scott Sigler’s books to the NYT bestseller list, and how he’s sustained his podcast for over a decade.
How to Grow Your Podcast Audience – with David Hooper
Learn how to increase your podcast’s impact by connecting with other podcasters, authors, and audiences who are interested in your book.
How to Advertise Your Book on Podcasts
Podcast advertising is one of the most effective advertising venues for authors with audiobooks. Heather Osgood offers seven steps to great podcast advertising.
How to Start an Author Podcast
Podcasting is one of the hottest marketing techniques for authors right now and for good reason. In this episode you will learn how to start your own podcast.
How to Get Booked for Guest Podcast Interviews Overview
Sell more books with these tips to becoming a sought-after podcast guest.
208 How to Run a Podcast Tour (With Guest Mary DeMuth)
How to Run a Podcast Tour
90% of Top USA Today Bestselling Authors Have a Podcast Presence
Literary Agent Steve Laube recently released a blog post showing that 100% of...
How to Sound Great As a Podcast Guest
Are you scheduled to come on a podcast as a guest? If you want to be invited...
Public Speaking
Public Speaking
How to Sell Your Book In Person (and make way more money per copy)
Author make the most profit when they sell books in person. Take these five steps to sell more books and increase your revenue.
Public Speaking for the Introverted Writer with Joanna Penn
Joanna Penn gives introverted writers tips and courage for overcoming fear of public speaking.
How To Sell A Ton More Books With Public Speaking
Public speaking is a skill authors can learn and improve. Here are six tips for connecting with your readers by becoming a better speaker.
How to Get Your First Speaking Gigs
One of the best ways to sell books is to speak in person at live events. Here are three steps to booking your first speaking gigs.
How to Create Book Club Resources for Your Book
How to Create Book Clubs Resources for Your Book
MySpeakingEvents Now on Kickstarter
At Author Media we work with a lot of professional speakers. Their websites...
89+ Book Marketing Ideas That Will Change Your Life
Fresh out of ideas on how to help your writing take off? You’re in luck. We’ve compiled a list of 89 book marketing ideas that will change your life, build your brand, and sell your book.
Why Authors Need To Think Local Like George Bailey
In the age of the internet, it’s easy to want to compete globally. Just don’t forget the power of local.
How to Use Goodreads to Promote Your Book
Goodreads is one of the most effective social networks for authors. Learn how to use Goodreads to connect with readers and sell more books.
Why Most Authors Don’t Need Social Media in 2022
Social media changes so quickly. Find out which platforms and strategies work for selling books in 2022.
A New Social Network for Authors
Learn how to avoid social media distractions, connect with qualified authors, and write better books with our new social network for authors.
A Short History of Facebook Marketing for Authors
Facebook is about to change. Authors need to know what’s coming and how to survive the digital upheaval.
Parler, MeWe, and How to Navigate Social Media Splintering as an Author
Should authors establish a presence on Parler and MeWe? Learn about the new social media platforms, and find out if you can connect with your readers there.
Bookstagramming on Instagram With Nadine Brandes
Bookstagraming on Instagram With Nadine Brandes
How to Pick a Social Network as an Author (Infographic)
How to Pick Which Social Network Is Best For You
How To Split Test Your Book Title Ideas With Facebook Ads
Learn how to use reliable scientific data to help you choose the best title, cover, or blurb for your book.
Social Media
Social Media