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How to Pick a Strong Book Title

How to Pick a Strong Book Title

by Thomas Umstattd Jr. | Dec 9, 2020 | Book Design, Publishing, Writing Tips

Your book’s title should accomplish four goals with only a few words. Learn how to create a memorable title that is easy to find and recommend.

Where Negative Book Reviews Come From And How to Make Them Go Away

Where Negative Book Reviews Come From And How to Make Them Go Away

by Thomas Umstattd Jr. | May 25, 2020 | Book Design, Promotion, Strategy

Not all bad reviews are bad for sales. Learn how to get fewer bad reviews and how to respond to the ones you have.

How to Use Metadata to Sell More Books

How to Use Metadata to Sell More Books

by Thomas Umstattd Jr. | Apr 27, 2020 | Book Design, Independent Publishing, Promotion, Strategy, Traditional Publishing

Joshua Tallent teaches authors how to create quality metadata to increase book sales.

How to Optimize Your Amazon Listing with Bryan Cohen

How to Optimize Your Amazon Listing with Bryan Cohen

by Thomas Umstattd Jr. | Jan 6, 2020 | Book Design, Independent Publishing, Promotion, Publishing

The better you Amazon book page is, the more effective all your marketing efforts will be. And, put another way, a poor amazon page for your book can torpedo your other efforts.

How to Create a Design Brief for Your Book Cover

How to Create a Design Brief for Your Book Cover

by Thomas Umstattd Jr. | Jul 29, 2019 | Book Design, Independent Publishing, Promotion, Publishing

How to Create a Design Brief for Your Book Cover

How to Use Your Book’s Back Matter to Sell More Books

How to Use Your Book’s Back Matter to Sell More Books

by Thomas Umstattd Jr. | Mar 25, 2019 | Book Design, Independent Publishing, Promotion, Publishing

Learn how to use your book’s back matter to sell more books and grow your email list.

How to Create a Design Brief for Your Book Cover

134 – How to Relaunch a Book With Chris Fox

by Thomas Umstattd Jr. | Apr 24, 2018 | Book Design, Promotion, Publishing, Strategy

Podcast: Play in new window | Download | EmbedSubscribe: Google Podcasts | Spotify | Amazon Music | Stitcher | Podcast Index | TuneIn | RSS | MoreIn this episode, we’re going to talk about how to re-launch your old novels. Yes! There is still life, and money,...
How to Create a Design Brief for Your Book Cover

111 – How to Write Bestselling Back Cover Copy

by Thomas Umstattd Jr. | Nov 15, 2017 | Advertising, Book Design, Promotion, Publishing, Writing Tips

Your book’s front cover may get someone’s attention, but your book’s back cover copy gets their money. That copy can make or break your book promotion. Learn how to write amazing copy.

How to Create a Design Brief for Your Book Cover

107 – Book Cover Mistakes That Can Sabotage Your Marketing

by Thomas Umstattd Jr. | Oct 18, 2017 | Book Design, Independent Publishing, Publishing

These mistakes could ruin your book sales. They are easy to avoid, once you know what to look for. Make sure your book cover is not killing your marketing.

How to Create a Design Brief for Your Book Cover

106 – 10 Things Every Book Cover Needs

by Thomas Umstattd Jr. | Oct 11, 2017 | Book Design, Independent Publishing, Publishing

Your book cover is your biggest marketing asset. It can make or break your book. In this episode, we are going to talk about what your book cover must have to be a success.

How to Create a Design Brief for Your Book Cover

079 – How to Write a Crazy Cool Author Bio

by Thomas Umstattd Jr. | Apr 23, 2016 | Book Design, Branding, Promotion, Publishing

Podcast: Play in new window | Download | EmbedSubscribe: Google Podcasts | Spotify | Amazon Music | Stitcher | Podcast Index | TuneIn | RSS | More(James) In this episode we’re going to talk about creating a crazy cool bio. Intro Paragraph:   (Thomas)Today’s topic...
How to Create a Design Brief for Your Book Cover

019 – The #1 Killer of Good Book Covers & Websites: Design By Committee

by Thomas Umstattd Jr. | Mar 3, 2014 | Author Websites, Book Design, Independent Publishing, Platform, Publishing

Podcast: Play in new window | Download | EmbedSubscribe: Google Podcasts | Spotify | Amazon Music | Stitcher | Podcast Index | TuneIn | RSS | MoreTalking Points What is Design by Committee? Something that everyone likes is typically something no one loves. Compromise...

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