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From Passion to Print: How to Run an Independent Publishing Company

From Passion to Print: How to Run an Independent Publishing Company

by Thomas Umstattd Jr. | Aug 23, 2023 | Publishing

Learn how running your own independent publishing company compares with publishing with a small house and how you can start your own company.

The Amazing Power of Reader Surveys 

The Amazing Power of Reader Surveys 

by Thomas Umstattd Jr. | May 24, 2023 | Platform

Find out why and how creating a reader survey can improve and transform your writing and relationship with readers.

Hybrid Publishing

Hybrid Publishing

by Thomas Umstattd Jr. | Jul 13, 2022 | Business Advice, Independent Publishing, Promotion, Publishing

Is working with a hybrid publisher the right decision for you? Learn the pros and cons of hybrid publishing and how to explore your options.

Everything Authors Need to Know About K-Lytics

Everything Authors Need to Know About K-Lytics

by Thomas Umstattd Jr. | Aug 25, 2021 | Publishing, Strategy, Writing Craft

Find out how k-lytics can help you discover what readers are currently buying so you can increase your chances of success.

How to Spend LESS Time Marketing Your Book

How to Spend LESS Time Marketing Your Book

by Thomas Umstattd Jr. | Jul 28, 2021 | Productivity, Promotion, Strategy

Learn how to get stellar book sales while spending LESS time on marketing. If book promotion stresses you out, these steps are for you.

The 10 Commandments of Book Marketing

The 10 Commandments of Book Marketing

by Thomas Umstattd Jr. | Jul 22, 2021 | Promotion, Strategy

If you want to succeed in publishing, heed these book marketing commandments.

How to Use Marketing Data To Sell More Books

How to Use Marketing Data To Sell More Books

by Thomas Umstattd Jr. | Oct 28, 2019 | Advertising, Business Advice, Promotion, Strategy

You’ve collected data from your website, social media campaigns, and previous sales, but how does that data help your future book sales?

Where to Spend Your Marketing Dollars

Where to Spend Your Marketing Dollars

by Thomas Umstattd Jr. | Sep 23, 2019 | Advertising, Business Advice, Promotion, Publishing, Strategy

Where to Spend Your Marketing Dollars

Focus, Pruning and Why Novel Marketing is About to Change

Focus, Pruning and Why Novel Marketing is About to Change

by Thomas Umstattd Jr. | Sep 2, 2019 | Business Advice, Productivity, Publishing, Strategy

Cutting activities from your life and business might be the most important move you’ll ever make to increase your growth.

How to Track Your Book Promotion

How to Track Your Book Promotion

by Thomas Umstattd Jr. | Jun 3, 2019 | Business Advice, Promotion, Strategy

Learn how to measure the results of your book marketing efforts with these online tools and dashboards.

How to Double Book Profits Through Affiliate Revenue

How to Double Book Profits Through Affiliate Revenue

by Thomas Umstattd Jr. | Jan 15, 2016 | Business Advice, Independent Publishing, Publishing

Find out which online retailers have affiliate programs and which help you earn the best commission rate on book sales.

The Best Way to Track Site Statistics

The Best Way to Track Site Statistics

by Thomas Umstattd Jr. | Jun 20, 2013 | Author Websites, Platform

What do your readers want? Without knowing the answer you can’t make them happy. Tracking your site stats allows you you to make adjustments to thrill your readers. If you want advocates you need to read this post.

Quit Wasting Time Now

Quit Wasting Time Now

by Caitlin Muir | Mar 7, 2012 | Productivity, Publishing

Work? Who wants to do that when the glittering world of social media stands ready and waiting? Quit wasting time and WRITE.

How to Track Your Author Website’s Effectiveness

How to Track Your Author Website’s Effectiveness

by Rob Eagar | Nov 2, 2009 | Author Websites, Platform

Just because you have a website doesn’t mean that it’s effective. Fortunately, there are easy ways to track if your website is helping to build your author platform.

How to Track Your Message Online

How to Track Your Message Online

by Rob Eagar | Sep 1, 2009 | Author Websites, Blogging, Platform, Productivity, Promotion, Publishing

Whether you’re an author, speaker, or publisher, your goal is to sell more books and spread your message. But, how do you know if your message is really spreading? How do you track the success of your book marketing and platform-growth efforts?

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Recent Episodes

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