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Why Rapid Release is a Risky Book Launch Strategy

Why Rapid Release is a Risky Book Launch Strategy

by Thomas Umstattd Jr. | Oct 7, 2020 | Independent Publishing, Promotion, Strategy

Is rapid release a shortcut to success? Or is it a trap that could destroy your author career? Learn when and why it does and doesn’t work.

Where Negative Book Reviews Come From And How to Make Them Go Away

Where Negative Book Reviews Come From And How to Make Them Go Away

by Thomas Umstattd Jr. | May 25, 2020 | Book Design, Promotion, Strategy

Not all bad reviews are bad for sales. Learn how to get fewer bad reviews and how to respond to the ones you have.

Painful Book Launch Lessons You Don’t Want to Learn the Hard Way

Painful Book Launch Lessons You Don’t Want to Learn the Hard Way

by Thomas Umstattd Jr. | May 19, 2020 | Business Advice, Promotion, Strategy

Don’t make these four painful book launch mistakes.

How to Launch a Book in 2020

How to Launch a Book in 2020

by Thomas Umstattd Jr. | May 4, 2020 | Branding, Promotion, Strategy

Launch your book with the help of professional coaching and a customized plan.

How to Launch a Book: A Coaching Session With Krystal Proffitt

How to Launch a Book: A Coaching Session With Krystal Proffitt

by Thomas Umstattd Jr. | Apr 13, 2020 | Platform, Promotion, Strategy

Learn how to create a plan and timeline to build your platform and successfully launch your book.

How to Create Urgency to Buy Your Book

How to Create Urgency to Buy Your Book

by Thomas Umstattd Jr. | Jan 13, 2020 | Marketing Psychology, Promotion

The better you know what motivates readers, the better you can motivate them to read your book. This is the heart of marketing. Please use social triggers like urgency for good.

How to Create a Written Book Launch Plan

How to Create a Written Book Launch Plan

by Thomas Umstattd Jr. | Jan 28, 2019 | Promotion, Strategy

In honor of registration for the Book Launch Blueprint being open, we are going to talk about book launches!

How to Create a Written Book Launch Plan

Bonus Book Launch Q&A

by Thomas Umstattd Jr. | Jan 25, 2019 | Promotion, Strategy

In this special bonus episode of Novel Marketing, we answer YOUR book launch and book marketing questions. You can watch a video version of the Q&A below. 

How To Split Test Your Book Title Ideas With Facebook Ads

How To Split Test Your Book Title Ideas With Facebook Ads

by Thomas Umstattd Jr. | Jan 15, 2019 | Advertising, Promotion, Social Media

How To Split Test Your Book Title Ideas With Facebook Ads

How to Create a Written Book Launch Plan

150 – A Blueprint on How to Launch Your Book

by Thomas Umstattd Jr. | Aug 13, 2018 | Promotion, Strategy

In this episode, we talk about a new course we’ve released that will help you launch your book in a way that will rocket it to success.

How to Create a Written Book Launch Plan

149 – How To Set up Pre-Orders for Your Indie Book

by Thomas Umstattd Jr. | Aug 7, 2018 | Independent Publishing, Promotion, Publishing

Learn why and how to put your indie book up for pre-order on Amazon. Lacy Williams also shares when it’s a bad idea to put your book up for pre-order. 

How to Create a Written Book Launch Plan

134 – How to Relaunch a Book With Chris Fox

by Thomas Umstattd Jr. | Apr 24, 2018 | Book Design, Promotion, Publishing, Strategy

Podcast: Play in new window | Download | EmbedSubscribe: Google Podcasts | Spotify | Amazon Music | Stitcher | Podcast Index | TuneIn | RSS | MoreIn this episode, we’re going to talk about how to re-launch your old novels. Yes! There is still life, and money,...
How to Create a Written Book Launch Plan

053 – How to Throw a Facebook Party for Your Book Interview With Nadine Brandes

by Thomas Umstattd Jr. | Nov 4, 2014 | Promotion, Social Media

Podcast: Play in new window | Download | EmbedSubscribe: Google Podcasts | Spotify | Amazon Music | Stitcher | Podcast Index | TuneIn | RSS | MoreShow Outline: Here’s the run-down on how I threw the FB Party: What is a Facebook party? How do You prepare? How did...
How to Create a Written Book Launch Plan

028 – Book Rollouts Vs Book Launches With James Scott Bell

by Thomas Umstattd Jr. | May 12, 2014 | Promotion

Podcast: Play in new window | Download | EmbedSubscribe: Google Podcasts | Spotify | Amazon Music | Stitcher | Podcast Index | TuneIn | RSS | MoreA  popular marketing strategy is to put together a huge launch even focused around the launch date of the book. You are...
How to Create a Written Book Launch Plan

021 – Queen Esther, Staggered Marketing & Why Waiting to Ask Can Boost Book Sales

by Thomas Umstattd Jr. | Mar 17, 2014 | Promotion

Podcast: Play in new window | Download | EmbedSubscribe: Google Podcasts | Spotify | Amazon Music | Stitcher | Podcast Index | TuneIn | RSS | MoreTalking Points: Esther Story: Esther Had a Tough Marketing Position Not in favor with the King Had a big ask. What does...

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