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How to Build Hype for a Debut Novel

How to Build Hype for a Debut Novel

by Novel Marketing | Jan 18, 2023 | Promotion

Learn which book launching techniques a debut YA author used to successfully crowdfund and launch her first novel.

Whisper and the World Whispers Back

Whisper and the World Whispers Back

by Thomas Umstattd | Jan 11, 2023 | Promotion

When readers can’t hear about your book, they can’t read it, even if it’s really good. Learn three reasons your book promotion may fall flat.

How to Conduct Your Own Media Tour (without hiring a PR Firm) With Dr. Saundra Dalton-Smith

How to Conduct Your Own Media Tour (without hiring a PR Firm) With Dr. Saundra Dalton-Smith

by Thomas Umstattd Jr. | Jun 8, 2022 | PR, Promotion

Dr. Saundra Dalton-Smith shares pro tips for getting booked on podcasts, radio, and TV by scheduling your own author media tour.

10 Reasons to Delay Your Book Launch  

10 Reasons to Delay Your Book Launch  

by Thomas Umstattd Jr. | Apr 5, 2022 | Promotion, Strategy

Find out why you should delay your book launch, how long you should wait, and what to do in the meantime to improve your book’s chances of success.

How to Launch Your Book on a Budget

How to Launch Your Book on a Budget

by Thomas Umstattd Jr. | Feb 23, 2022 | Business Advice, Promotion, Strategy

Is your book launch budget filled with expenses or investments? Learn how and where to spend your time and money to get the greatest return.

How to Launch Your Book in 2022

How to Launch Your Book in 2022

by Thomas Umstattd Jr. | Feb 16, 2022 | Promotion, Strategy

Your book deserves a well-planned, effective book launch. Learn how to maximize sales in those all-important first 30 days after release.

How to Create Press Releases

How to Create Press Releases

by Thomas Umstattd Jr. | May 5, 2021 | PR, Promotion, Strategy

Eight strategies to help you create a compelling news release.

How to Get More 5-Star Reviews With Beta Readers, Editors, and Launch Teams

How to Get More 5-Star Reviews With Beta Readers, Editors, and Launch Teams

by Thomas Umstattd Jr. | Mar 17, 2021 | Promotion, Strategy

Connect with three groups of people who will help you write a book that makes readers want to write raving reviews.

The 2021 Book Launch Blueprint is Here!

The 2021 Book Launch Blueprint is Here!

by Thomas Umstattd Jr. | Mar 10, 2021 | PR, Promotion, Strategy

Develop a comprehensive strategy to maximize your book sales in the first 30 days after release with the Book Launch Blueprint Course.

Why Rapid Release is a Risky Book Launch Strategy

Why Rapid Release is a Risky Book Launch Strategy

by Thomas Umstattd Jr. | Oct 7, 2020 | Independent Publishing, Promotion, Strategy

Is rapid release a shortcut to success? Or is it a trap that could destroy your author career? Learn when and why it does and doesn’t work.

Where Negative Book Reviews Come From And How to Make Them Go Away

Where Negative Book Reviews Come From And How to Make Them Go Away

by Thomas Umstattd Jr. | May 25, 2020 | Book Design, Promotion, Strategy

Not all bad reviews are bad for sales. Learn how to get fewer bad reviews and how to respond to the ones you have.

Painful Book Launch Lessons You Don’t Want to Learn the Hard Way

Painful Book Launch Lessons You Don’t Want to Learn the Hard Way

by Thomas Umstattd Jr. | May 19, 2020 | Business Advice, Promotion, Strategy

Don’t make these four painful book launch mistakes.

How to Launch a Book in 2020

How to Launch a Book in 2020

by Thomas Umstattd Jr. | May 4, 2020 | Branding, Promotion, Strategy

Launch your book with the help of professional coaching and a customized plan.

How to Launch a Book: A Coaching Session With Krystal Proffitt

How to Launch a Book: A Coaching Session With Krystal Proffitt

by Thomas Umstattd Jr. | Apr 13, 2020 | Platform, Promotion, Strategy

Learn how to create a plan and timeline to build your platform and successfully launch your book.

How to Create Urgency to Buy Your Book  (Marketing Psychology)

How to Create Urgency to Buy Your Book (Marketing Psychology)

by Thomas Umstattd Jr. | Jan 13, 2020 | Marketing Psychology, Promotion

The better you know what motivates readers, the better you can motivate them to read your book. This is the heart of marketing. Please use social triggers like urgency for good.

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