by Novel Marketing | Jan 13, 2021 | Advertising, Promotion, Strategy
Marketing literary fiction is different than marketing genre fiction. Standard marketing practices don’t always work. In this article you’ll learn what does.
by Novel Marketing | Jan 6, 2021 | Advertising, Independent Publishing, Promotion
Amazon continually tests and changes their ads platform, and authors must stay up to date. Bryan Cohen reports on what’s changed this year.
by Thomas Umstattd Jr. | Oct 14, 2020 | Advertising, Podcasting, Promotion
Podcast advertising is one of the most effective advertising venues for authors with audiobooks. Heather Osgood offers seven steps to great podcast advertising.
by Thomas Umstattd Jr. | Sep 9, 2020 | Audiobook Publishing, Podcasting, Promotion, Strategy
These seven strategies will help you form a close connection with your audience, create a high-quality audio experience, and sell more audiobooks.
by Thomas Umstattd Jr. | Feb 3, 2020 | Advertising, Independent Publishing, Promotion, Publishing
Learn Amazon SEO tips and tricks with guest Dave Chesson.
by Thomas Umstattd Jr. | Jun 24, 2019 | Advertising, Promotion, Strategy
If your book isn’t selling well, Thomas and Jim will help you discover the problem and then show you how to fix it.
by Thomas Umstattd Jr. | Jun 17, 2019 | Advertising, Promotion
How to Create Powerful Ads for Authors Who Hate Math! with Chris Fox
by Thomas Umstattd Jr. | Jun 3, 2019 | Business Advice, Promotion, Strategy
Learn how to measure the results of your book marketing efforts with these online tools and dashboards.
by Thomas Umstattd Jr. | Oct 9, 2018 | Advertising, Business Advice, Independent Publishing, Promotion, Publishing
Amazon Book Ads – Everything You Need to Know – Date
by Thomas Umstattd Jr. | Jun 26, 2018 | Advertising, Marketing 101, Promotion
In this episode, we talk about four advertising fundamentals that apply when buying ads on Facebook, Amazon, GoodReads, and more!
by Thomas Umstattd Jr. | Dec 1, 2017 | Publishing
Publishers pressure novelists to build a platform. Many authors don’t question this. They see spending money on book marketing as part of the job. Here’s why that’s a mistake.
by Thomas Umstattd Jr. | Oct 4, 2017 | Advertising, Independent Publishing, Promotion, Publishing
In this episode, we a talk with best-selling author Lacy William about how she uses Amazon Advertisements to sell more books.
by Thomas Umstattd Jr. | Feb 4, 2017 | Promotion
Podcast: Play in new window | Download | EmbedSubscribe: Google Podcasts | Spotify | Amazon Music | Stitcher | Podcast Index | TuneIn | RSS | More Intro Paragraph: Expensive, but the REACH is unparalleled. 1967 the cost was $42,000 for a 30. Today 5 million ...
by Thomas Umstattd Jr. | Feb 1, 2016 | Advertising, Independent Publishing, Promotion, Publishing, Traditional Publishing
Podcast: Play in new window | Download | EmbedSubscribe: Google Podcasts | Spotify | Amazon Music | Stitcher | Podcast Index | TuneIn | RSS | MoreTalking Points: Videos (Great for helping authors shorten & practice their pitch, bad for selling books) MyBookTable...
by Thomas Umstattd Jr. | Oct 15, 2015 | Audiobook Publishing, Branding, Promotion
Podcast: Play in new window | Download | EmbedSubscribe: Google Podcasts | Spotify | Amazon Music | Stitcher | Podcast Index | TuneIn | RSS | MoreToday we are answering a listener question from Name Erica Borgerson Website http://www.LazyGirlGuides.com Book Title The...