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How to Promote Literary Fiction With Jane Friedman

How to Promote Literary Fiction With Jane Friedman

by Novel Marketing | Jan 13, 2021 | Advertising, Promotion, Strategy

Marketing literary fiction is different than marketing genre fiction. Standard marketing practices don’t always work. In this article you’ll learn what does.

Amazon Advertising in 2021

Amazon Advertising in 2021

by Novel Marketing | Jan 6, 2021 | Advertising, Independent Publishing, Promotion

Amazon continually tests and changes their ads platform, and authors must stay up to date. Bryan Cohen reports on what’s changed this year.

How to Advertise Your Book on Podcasts

How to Advertise Your Book on Podcasts

by Thomas Umstattd Jr. | Oct 14, 2020 | Advertising, Podcasting, Promotion

Podcast advertising is one of the most effective advertising venues for authors with audiobooks. Heather Osgood offers seven steps to great podcast advertising.

How to Market Your Audiobook

How to Market Your Audiobook

by Thomas Umstattd Jr. | Sep 9, 2020 | Audiobook Publishing, Podcasting, Promotion, Strategy

These seven strategies will help you form a close connection with your audience, create a high-quality audio experience, and sell more audiobooks.

How to Rank in Amazon Search Results with Dave Chesson

How to Rank in Amazon Search Results with Dave Chesson

by Thomas Umstattd Jr. | Feb 3, 2020 | Advertising, Independent Publishing, Promotion, Publishing

Learn Amazon SEO tips and tricks with guest Dave Chesson.

What to Do When Your Book is Not Selling

What to Do When Your Book is Not Selling

by Thomas Umstattd Jr. | Jun 24, 2019 | Advertising, Promotion, Strategy

If your book isn’t selling well, Thomas and Jim will help you discover the problem and then show you how to fix it.

193 How to Create Powerful Ads for Authors Who Hate Math! with Chris Fox

193 How to Create Powerful Ads for Authors Who Hate Math! with Chris Fox

by Thomas Umstattd Jr. | Jun 17, 2019 | Advertising, Promotion

How to Create Powerful Ads for Authors Who Hate Math! with Chris Fox

How to Track Your Book Promotion

How to Track Your Book Promotion

by Thomas Umstattd Jr. | Jun 3, 2019 | Business Advice, Promotion, Strategy

Learn how to measure the results of your book marketing efforts with these online tools and dashboards.

193 How to Create Powerful Ads for Authors Who Hate Math! with Chris Fox

Amazon Book Ads – Everything You Need to Know with Brian Berni

by Thomas Umstattd Jr. | Oct 9, 2018 | Advertising, Business Advice, Independent Publishing, Promotion, Publishing

Amazon Book Ads – Everything You Need to Know – Date

193 How to Create Powerful Ads for Authors Who Hate Math! with Chris Fox

143 – Book Marketing 101: Author Advertising

by Thomas Umstattd Jr. | Jun 26, 2018 | Advertising, Marketing 101, Promotion

In this episode, we talk about four advertising fundamentals that apply when buying ads on Facebook, Amazon, GoodReads, and more! 

Why traditionally published authors should NOT pay for marketing.

Why traditionally published authors should NOT pay for marketing.

by Thomas Umstattd Jr. | Dec 1, 2017 | Publishing

Publishers pressure novelists to build a platform. Many authors don’t question this. They see spending money on book marketing as part of the job. Here’s why that’s a mistake.

193 How to Create Powerful Ads for Authors Who Hate Math! with Chris Fox

105 – How to Sell More Books With Amazon Ads 

by Thomas Umstattd Jr. | Oct 4, 2017 | Advertising, Independent Publishing, Promotion, Publishing

In this episode, we a talk with best-selling author Lacy William about how she uses Amazon Advertisements to sell more books.

193 How to Create Powerful Ads for Authors Who Hate Math! with Chris Fox

093 – What Authors Can Learn from Bad Super Bowl Ads

by Thomas Umstattd Jr. | Feb 4, 2017 | Promotion

Podcast: Play in new window | Download | EmbedSubscribe: Google Podcasts | Spotify | Amazon Music | Stitcher | Podcast Index | TuneIn | RSS | More  Intro Paragraph: Expensive, but the REACH is unparalleled. 1967 the cost was $42,000 for a 30. Today 5 million  ...
193 How to Create Powerful Ads for Authors Who Hate Math! with Chris Fox

074 — The Enclave Files #2

by Thomas Umstattd Jr. | Feb 1, 2016 | Advertising, Independent Publishing, Promotion, Publishing, Traditional Publishing

Podcast: Play in new window | Download | EmbedSubscribe: Google Podcasts | Spotify | Amazon Music | Stitcher | Podcast Index | TuneIn | RSS | MoreTalking Points: Videos (Great for helping authors shorten & practice their pitch, bad for selling books) MyBookTable...
193 How to Create Powerful Ads for Authors Who Hate Math! with Chris Fox

068 – Where to Spend Your Marketing Money

by Thomas Umstattd Jr. | Oct 15, 2015 | Audiobook Publishing, Branding, Promotion

Podcast: Play in new window | Download | EmbedSubscribe: Google Podcasts | Spotify | Amazon Music | Stitcher | Podcast Index | TuneIn | RSS | MoreToday we are answering a listener question from Name Erica Borgerson Website http://www.LazyGirlGuides.com Book Title The...

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Recent Episodes

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