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How the Hollywood Strikes Will Help (& Hurt!) Authors 

How the Hollywood Strikes Will Help (& Hurt!) Authors 

by Thomas Umstattd Jr. | Jul 19, 2023 | News

Find out how the actors and screenwriters strikes will affect authors and provide some unprecedented opportunities.

Substack for Authors: An Exciting Opportunity or Just Hype?

Substack for Authors: An Exciting Opportunity or Just Hype?

by Thomas Umstattd Jr. | Jul 12, 2023 | Platform, Promotion

Find out the advantages and limitations of Substack for authors with various platform-building strategies.

How to Turn a Podcast Episode into a Blog Post

How to Turn a Podcast Episode into a Blog Post

by Thomas Umstattd Jr. | May 10, 2023 | Promotion, Strategy

Learn how turning your podcast content into a blog post can benefit you, your readers, and your website, and discover tools to help you get it done.

How to Nail a Hostile Media Interview  

How to Nail a Hostile Media Interview  

by Thomas Umstattd Jr. | Apr 5, 2023 | Promotion

Don’t shy away from a potentially hostile interview. Instead, follow these tips to give the journalist what you want them to publish.

How to Look and Sound Professional on Zoom, Webinars, and Podcasts

How to Look and Sound Professional on Zoom, Webinars, and Podcasts

by Thomas Umstattd Jr. | Feb 8, 2023 | Podcasting, Promotion, Public Speaking

Give yourself an edge over most authors by following these tips to look and sound professional on webinars, Zoom calls, and podcasts.

How to Grow your Platform Without Social Media – with Sandy Cooper

How to Grow your Platform Without Social Media – with Sandy Cooper

by Thomas Umstattd Jr. | Nov 30, 2022 | Platform, Social Media

Can you leave social media and still grow a platform from which to launch your books? Sandy Cooper has the answer in this interview.

Obscure No More Course Overview

Obscure No More Course Overview

by Thomas Umstattd Jr. | Nov 2, 2022 | Platform

Obscure No More is your one-stop shop for learning to build a platform and market your book. Find out how to access these 12 critical lessons.

How to Turn a Podcast into a Bestselling Novel – with Scott Sigler

How to Turn a Podcast into a Bestselling Novel – with Scott Sigler

by Thomas Umstattd Jr. | Sep 28, 2022 | Platform, Podcasting

Learn how podcasting a novel launched Scott Sigler’s books to the NYT bestseller list, and how he’s sustained his podcast for over a decade.

How to Create an Author Press Kit with Susan Neal

How to Create an Author Press Kit with Susan Neal

by Thomas Umstattd Jr. | Nov 10, 2021 | Author Websites, PR, Promotion

If you want to secure media interviews about your book, learn why you need an author press kit, what you should include, and where to place it on your website.

How to Grow Your Podcast Audience – with David Hooper

How to Grow Your Podcast Audience – with David Hooper

by Thomas Umstattd Jr. | Oct 27, 2021 | Podcasting, PR, Promotion

Learn how to increase your podcast’s impact by connecting with other podcasters, authors, and audiences who are interested in your book.

How to Get Endorsements for Your Book

How to Get Endorsements for Your Book

by Thomas Umstattd Jr. | Sep 15, 2021 | PR, Promotion, Strategy

The right endorsement for your book can make a huge impact on sales. Follow these five steps to get effective endorsements.

Yes, YOU Can Make a Living as a Writer, Here’s How

Yes, YOU Can Make a Living as a Writer, Here’s How

by Thomas Umstattd Jr. | Sep 8, 2021 | Business Advice, Publishing

There are four different ways authors can earn a living through writing. Find out which one you can leverage to make an income.

How to Get Strangers to Want to Buy Your Book Using Reciprocity (Marketing Psychology)

How to Get Strangers to Want to Buy Your Book Using Reciprocity (Marketing Psychology)

by Thomas Umstattd Jr. | Apr 14, 2021 | Author Websites, Marketing Psychology, Promotion

Learn how three principles of reciprocity will help you show kindness to your readers and sell more books.

How to Improve Your Author Website with Carla Hoch

How to Improve Your Author Website with Carla Hoch

by Thomas Umstattd Jr. | Mar 3, 2021 | Author Websites, Blogging, Platform

Learn how to create an author website your readers want to visit. Carla Hoch shares her success story.

How to Advertise Your Book on Podcasts

How to Advertise Your Book on Podcasts

by Thomas Umstattd Jr. | Oct 14, 2020 | Advertising, Podcasting, Promotion

Podcast advertising is one of the most effective advertising venues for authors with audiobooks. Heather Osgood offers seven steps to great podcast advertising.

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