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How to Craft a Cancel Proof Marketing Strategy 

How to Craft a Cancel Proof Marketing Strategy 

by Thomas Umstattd Jr. | Mar 19, 2025 | Promotion

Discover how author cancel culture has changed and learn about its impact on book sales and public perception.

How to Build a Rejection-Proof Platform in 2025

How to Build a Rejection-Proof Platform in 2025

by Thomas Umstattd Jr. | Nov 25, 2024 | Platform

To build an author platform, you need a method that works long term. Discover one method and five steps that will give you a solid author platform to stand on.

AI for Authors – The Good, Bad, and Ugly

AI for Authors – The Good, Bad, and Ugly

by Thomas Umstattd Jr. | Apr 3, 2024 | Platform, Productivity, Writing Craft

Discover the evolution of writing technologies and find out how AI for authors in 2024 can increase your productivity and improve your skill.

How to Build a Tribe Online And Form a Community of Readers

How to Build a Tribe Online And Form a Community of Readers

by Thomas Umstattd Jr. | Feb 14, 2024 | Branding, Platform, Social Media

Find out how authors can build a community or readers, how that tribe differs from a platform, and how to keep them engaged without giving up all your free time.

Why Most Authors Don’t Need Social Media in 2025

Why Most Authors Don’t Need Social Media in 2025

by Thomas Umstattd Jr. | Jan 1, 2024 | Platform, Social Media, Strategy

Social media changes so quickly. Find out which platforms and strategies work for selling books in 2022.

Substack for Authors: An Exciting Opportunity or Just Hype?

Substack for Authors: An Exciting Opportunity or Just Hype?

by Thomas Umstattd Jr. | Jul 12, 2023 | Blogging, Email Marketing, Platform

Find out the advantages and limitations of Substack for authors with various platform-building strategies.

Whisper and the World Whispers Back

Whisper and the World Whispers Back

by Thomas Umstattd | Jan 11, 2023 | Author Websites, Platform, Social Media

When readers can’t hear about your book, they can’t read it, even if it’s really good. Learn three reasons your book promotion may fall flat.

Trolls, Haters, and Critics Oh My – How to Handle Negative Feedback as an Author

Trolls, Haters, and Critics Oh My – How to Handle Negative Feedback as an Author

by Thomas Umstattd Jr. | Dec 14, 2022 | Platform, Social Media

The cold reality of being a writer is that some people will hate you and your writing. What do you do about those people?

How to Grow your Platform Without Social Media – with Sandy Cooper

How to Grow your Platform Without Social Media – with Sandy Cooper

by Thomas Umstattd Jr. | Nov 30, 2022 | Platform, Social Media

Can you leave social media and still grow a platform from which to launch your books? Sandy Cooper has the answer in this interview.

How to Find a Good Literary Agent – with Mary DeMuth

How to Find a Good Literary Agent – with Mary DeMuth

by Thomas Umstattd Jr. | Oct 12, 2022 | Publishing, Traditional Publishing

To be published by a traditional publisher, you must find a good literary agent. Mary DeMuth shares tips on finding and retaining an agent.

Facebook Advertising for Authors

Facebook Advertising for Authors

by Thomas Umstattd Jr. | Mar 9, 2022 | Advertising, Promotion, Social Media

Facebook can be useful for authors if you use it in the right way. Find out how you can use Facebook to help you sell more books.

A New Social Network for Authors

A New Social Network for Authors

by Thomas Umstattd Jr. | May 26, 2021 | News, Social Media

Learn how to avoid social media distractions, connect with qualified authors, and write better books with our new social network for authors.

How Jason Porterfield Grew His Email List from 0 to 6,000 in One Year

How Jason Porterfield Grew His Email List from 0 to 6,000 in One Year

by Thomas Umstattd Jr. | May 19, 2021 | Advertising, Email Marketing, Platform, Strategy

Learn which Facebook ads work best for connecting with interested readers, growing your author email list, and ultimately selling books.

A Short History of Facebook Marketing for Authors

A Short History of Facebook Marketing for Authors

by Thomas Umstattd Jr. | Feb 17, 2021 | Advertising, Platform, Social Media

Facebook is about to change. Authors need to know what’s coming and how to survive the digital upheaval.

Parler, MeWe, and How to Navigate Social Media Splintering as an Author

Parler, MeWe, and How to Navigate Social Media Splintering as an Author

by Thomas Umstattd Jr. | Dec 2, 2020 | Platform, Social Media, Strategy

Should authors establish a presence on Parler and MeWe? Learn about the new social media platforms, and find out if you can connect with your readers there.

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