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15 Rules for Book Advertising with David Gaughran

Learn 15 book advertising tips to help you save money and increase your profits while attracting more readers.

Zeitgeist: First Turning Noblebright vs. Second Turning Grimbright

Thomas and Jonathan map classic films onto the Noble/Grim + Bright/Dark axis, the four-quadrant version of the Strauss-Howe generational turnings.

Audible Forces Every Title Into New Royalty Model

Audible set a hard deadline for its new royalty model. The FTC fined a self-publishing guru $1.5M for fake promises. AI screeners favor AI-polished proposals over human ones. Independent bookstores are booming with 422 new openings. And science confirmed your TikTok breaks are wrecking your writing focus.

Zeitgeist: Southern Poverty Law Center Indictment Exposes Alleged Fraud, Accelerates Vibe Shift on Racism Accusations

a federal grand jury in Montgomery, Alabama, indicted the Southern Poverty Law Center on April 21, 2026. The 11-count indictment charges the SPLC with six counts of wire fraud, four counts of false statements to a federally insured bank, and one count of conspiracy to commit concealment money laundering.

My Worst Takes & Mistakes Over 500 Episodes

Discover advice for authors that has stood the test of time (and always will) and what advice you can cast off like a crumpled first draft.

Price Fixing at Amazon

Amazon price-fixing emails unsealed by California’s AG, a banned-book campaign that backfired into a bestseller, proposed copyright fee hikes, the latest AI model drops from OpenAI and Chinese rivals, new cover design tools from Author Media, and surprising data on where the money and readers actually are. Here’s what it all means for your writing career.

Zeitgeist: What Do Americans Consider Immoral?

Pew Research Center Survey Exposes Deep Divides in American Views on Morality...

Amazon Kills Store Access for 2 Million Kindles

Draft2Digital levies a tax against the “poors,” Amazon kills millions of old Kindles and the Windows 10 Kindle app, and Barnes and Noble Press drops three policy bombs that could wipe your books from sale. Plus, an AI artist just hit number one on iTunes without a single human voice, Ukraine’s robots won their first solo battle with zero casualties, and fresh Pew Research data maps exactly where your readers draw their moral lines.

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Platform

My Worst Takes & Mistakes Over 500 Episodes

Discover advice for authors that has stood the test of time (and always will) and what advice you can cast off like a crumpled first draft.

How I Fight Off Copyright Trolls Targeting My Blogs

https://www.youtube.com/watch?v=LrM68ayZhSk This article walks through several real-world encounters with copyright trolls targeting my blogs, how their schemes work, and the practical defenses I used to fight them off without paying. It also shows how DMCA...

Reader Magnets Are Dead? Why Most Reader Magnets Fail

Discover strategies to create a good reader magnet that will engage readers and boost your newsletter subscriptions.

How to Get a Professional Email Address

Your email address might be the first thing an agent or editor sees. Learn how to make a good first impression with your email address.

Networking for Authors with Dale L. Roberts

12 tips for networking with other authors to create mutually beneficial, long-term relationships.

Why Most Authors Don’t Need Social Media in 2026

Social media changes so quickly. Find out which platforms and strategies work for selling books in 2022.

A Nonfiction Author’s Guide to Substack

Learn how nonfiction authors are using Substack to reach audiences and convert them into paying subscribers seamlessly.

Thomas’s Office Tour & 4th Wall Breach

Get the much anticipated tour of Thomas’s office, complete with a run-down of the books on his shelves that best absorb sound.

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Publishing

The Cultural Zeitgeist Shift That’s Making Indie Authors Rich

Discover the cultural shift in zeitgeist that reflects the changing preferences of American readers.

Your Author Toolbox: Part 2

Discover the best tools for writers to streamline your author business, or turn podcasts into optimized blog content with the powerful Novel Marketing Patron Toolbox suite.