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Your Author Toolbox: Time-Saving Tools for Busy Authors

Your Author Toolbox: Time-Saving Tools for Busy Authors

by Thomas Umstattd Jr. | May 14, 2025 | Author Websites, Platform, Productivity, Promotion

Discover this suite of innovative writing tools for authors designed to streamline your writing, marketing, email list, and sales efforts.

Publishing Industry Secrets Revealed at the Penguin Random House Trial

Publishing Industry Secrets Revealed at the Penguin Random House Trial

by Thomas Umstattd Jr. | Jan 3, 2024 | News, Publishing, Traditional Publishing

These secrets of the publishing industry offer important points for all authors to consider as they choose a publishing path.

The Most Important Lessons from 10 Years of Novel Marketing 

The Most Important Lessons from 10 Years of Novel Marketing 

by Thomas Umstattd Jr. | Sep 27, 2023 | Branding, News

Discover our list of the most important episodes we’ve recorded in the past ten years of podcasting about book marketing.

Book Marketing 101: Product

Book Marketing 101: Product

by Thomas Umstattd Jr. | Aug 30, 2023 | Marketing 101, Publishing, Writing Craft

If your book isn’t a good product, marketing gets harder. Find out whose opinion counts and learn to create a good book readers want to buy and read.

Good Brands Vs. Big Brands 

Good Brands Vs. Big Brands 

by Thomas Umstattd Jr. | Jun 7, 2023 | Branding, Platform

Find out if it’s better to create an author brand that is good or big. Discover the difference between the two and which should come first.

Obscure No More Course Overview

Obscure No More Course Overview

by Thomas Umstattd Jr. | Nov 2, 2022 | Platform

Obscure No More is your one-stop shop for learning to build a platform and market your book. Find out how to access these 12 critical lessons.

How to Become a Big Name Author (Marketing Psychology: Authority)

How to Become a Big Name Author (Marketing Psychology: Authority)

by Thomas Umstattd Jr. | Aug 10, 2022 | Marketing Psychology, Promotion

Learn three ways authors can leverage marketing psychology to develop credibility with their readers and become big-name authors.

How to Build an Author Brand with David Loy

How to Build an Author Brand with David Loy

by Thomas Umstattd Jr. | Feb 9, 2022 | Branding, Promotion, Strategy

Learn how to create an author brand that communicates your message and your reputation in this interview with digital marketing expert David Loy.

The 10 Commandments of Book Marketing

The 10 Commandments of Book Marketing

by Thomas Umstattd Jr. | Jul 22, 2021 | Promotion, Strategy

If you want to succeed in publishing, heed these book marketing commandments.

10 Classic Branding Blunders Authors Make (and how to avoid them)

10 Classic Branding Blunders Authors Make (and how to avoid them)

by Thomas Umstattd Jr. | Feb 10, 2021 | Branding, Platform, Strategy

Authors with weak brands get ignored by publishers and readers alike. Learn how to avoid the 10 most common author branding mistakes.

How to Develop an Author Tagline

How to Develop an Author Tagline

by Thomas Umstattd Jr. | Nov 11, 2020 | Branding, Platform, Strategy

You can develop a focused author tagline and build your brand by answering these questions about yourself and your message.

Publishing Myths That Will Waste Your Time and Money

Publishing Myths That Will Waste Your Time and Money

by Thomas Umstattd Jr. | Jul 6, 2020 | Business Advice, Publishing

Don’t fall for these nine publishing myths that spread like a virus. Keep your publishing career healthy and learn what to do instead of falling for viral myths.

How to Go From 10 to 10,000 Readers in Five Years

How to Go From 10 to 10,000 Readers in Five Years

by Thomas Umstattd Jr. | Sep 16, 2019 | Promotion, Strategy

How to Go From 10 to 10,000 Readers in Five Years

How to Create a Design Brief for Your Book Cover

How to Create a Design Brief for Your Book Cover

by Thomas Umstattd Jr. | Jul 29, 2019 | Book Design, Independent Publishing, Promotion, Publishing

Help your cover designer create the best possible book cover by providing a design brief document. Learn what to include and avoid.

How to Create Powerful Ads for Authors Who Hate Math! with Chris Fox

How to Create Powerful Ads for Authors Who Hate Math! with Chris Fox

by Thomas Umstattd Jr. | Jun 17, 2019 | Advertising, Promotion

Before you advertise your book online, find out which parts of your ad are most important and which ad platform will work best for your book.

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