Branding Archives - Author Media

10 Classic Branding Blunders Authors Make (and how to avoid them)

by Thomas Umstattd Jr. | Feb 10, 2021 | Branding, Platform, Strategy

Authors with weak brands get ignored by publishers and readers alike. Learn how to avoid the 10 most common author branding mistakes.

How to Develop an Author Tagline

by Thomas Umstattd Jr. | Nov 11, 2020 | Branding, Platform, Strategy

You can develop a focused author tagline and build your brand by answering these questions about yourself and your message.

The 10 Commandments of Book Marketing

by Novel Marketing | Sep 16, 2020 | Branding, Business Advice, Promotion, Publishing, Strategy

If you want to succeed in publishing, heed these book marketing commandments.

Publishing Myths That Will Waste Your Time and Money

by Thomas Umstattd Jr. | Jul 6, 2020 | Business Advice, Publishing

Don’t fall for these nine publishing myths that spread like a virus. Keep your publishing career healthy and learn what to do instead of falling for viral myths.

How to Go From 10 to 10,000 Readers in Five Years

by Thomas Umstattd Jr. | Sep 16, 2019 | Promotion, Strategy

How to Go From 10 to 10,000 Readers in Five Years

How to Create a Design Brief for Your Book Cover

by Thomas Umstattd Jr. | Jul 29, 2019 | Book Design, Independent Publishing, Promotion, Publishing

How to Create a Design Brief for Your Book Cover

193 How to Create Powerful Ads for Authors Who Hate Math! with Chris Fox

by Thomas Umstattd Jr. | Jun 17, 2019 | Advertising, Promotion

How to Create Powerful Ads for Authors Who Hate Math! with Chris Fox

Amazon Book Ads – Everything You Need to Know with Brian Berni

by Thomas Umstattd Jr. | Oct 9, 2018 | Advertising, Business Advice, Independent Publishing, Promotion, Publishing

Amazon Book Ads – Everything You Need to Know – Date

How to Write to Market With Chris Fox

by Thomas Umstattd Jr. | Aug 21, 2018 | Branding, Platform, Publishing, Writing Tips

In this episode, we talk about how to write to market with Chris Fox an incredibly successful indie author of both fiction and nonfiction.

136 – How to Use K-lytics To Sell More Kindle eBooks

by Thomas Umstattd Jr. | May 8, 2018 | Advertising, Independent Publishing, Promotion, Publishing

The more you understand how readers find, and how and why they buy books on Amazon, the more books you’re going to sell. And to help us dive deep into the subject is today’s guest, Alex Newton, the CEO and Founder of K-Lytics.com