Platform Archives

Amazon, AI, and Author Strategy Shifts: What You Need to Know Now

by jonathan | Jun 23, 2025 | Author Update

Welcome to this week’s Author Update, where we break down what’s happening in the world of publishing, AI, and tech—so you can write better, market smarter, and keep ahead of the curve. In this episode, we covered sweeping changes at Amazon, unexpected shifts in how...

Adapting a Podcast to YouTube

by Thomas Umstattd Jr. | Jun 11, 2025 | Platform, Podcasting

Discover the keys to adapting a podcast to YouTube. Understand what works best to grow your channel effectively.

Author Website Review: Christian Historical Romance

by Thomas Umstattd Jr. | Mar 12, 2025 | Author Websites, Platform

Explore strengths and weaknesses in website design and functionality for several bestselling historical Christian romance authors.

Read This Before Your Next Podcast Guest Interview

by Thomas Umstattd Jr. | Jan 29, 2025 | Platform, Podcasting, PR

Learn how to sound like a pro during your podcast interview. Get tips on achieving good podcast sound without breaking the bank.

A Storytelling Revolution: Inside the World of Serialized Fiction

by Thomas Umstattd Jr. | Jan 22, 2025 | Platform

Learn how platforms like Royal Road and Ream Stories are revolutionizing serialized fiction and offering a path to building an audience.

How to Build a Rejection-Proof Platform in 2025

by Thomas Umstattd Jr. | Nov 25, 2024 | Platform

To build an author platform, you need a method that works long term. Discover one method and five steps that will give you a solid author platform to stand on.

101 Book Marketing Ideas That Will Change Your Life

by Thomas Umstattd Jr. | Oct 9, 2024 | Platform, Promotion, Publishing

We’ve compiled a list of book marketing ideas that will connect you to readers, build your brand, and sell your book. If you feel stuck with your book, this guide has the idea that will get you unstuck. The goal of this guide is to help get your creative juices...

The Strategy Behind Reader Super Magnets

by Thomas Umstattd Jr. | Oct 9, 2024 | Platform

Find out how to make your reader magnet super magnetic to attract your perfect target reader.

How to Use Research to Market Your Novel

by Novel Marketing | Aug 21, 2024 | Platform, Promotion

Wondering what to include in your newsletter, blog, or podcast? Find out how to repurpose your research and thrill your readers.

How to Create an Online Course

by Novel Marketing | Aug 14, 2024 | Platform

Learn how to transform your book into an engaging online course. Discover what types of content work best and how to maximize your course’s success.

Web Hosting for Frugal Authors

by Thomas Umstattd Jr. | Jul 31, 2024 | Author Websites, Platform

To build an author website, you first need web hosting. Discover which type of web hosting is best for your author website and which to avoid.

Speak, Engage, and Inspire: Secrets of Entertaining & Educational Webinars that Sell

by Thomas Umstattd Jr. | May 1, 2024 | Platform

Hosting a webinar can help you get to know your “Timothy” and grow your email list. Discover 12 tips for hosting a successful author webinar.

How to Build a Tribe Online And Form a Community of Readers

by Thomas Umstattd Jr. | Feb 14, 2024 | Branding, Platform, Social Media

Find out how authors can build a community or readers, how that tribe differs from a platform, and how to keep them engaged without giving up all your free time.

Substack for Authors: An Exciting Opportunity or Just Hype?

by Thomas Umstattd Jr. | Jul 12, 2023 | Blogging, Email Marketing, Platform

Find out the advantages and limitations of Substack for authors with various platform-building strategies.

How to Get Good Website Stats

by Thomas Umstattd Jr. | May 17, 2023 | Author Websites, Platform

Two important tools will help you see your website’s stats clearly. Find out which tools you need and what they tell you.