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How to Launch Your Book in 2022

How to Launch Your Book in 2022

by Thomas Umstattd Jr. | Feb 16, 2022 | Promotion, Strategy

Your book deserves a well-planned, effective book launch. Learn how to maximize sales in those all-important first 30 days after release.

How to Build an Author Brand with David Loy

How to Build an Author Brand with David Loy

by Thomas Umstattd Jr. | Feb 9, 2022 | Branding, Promotion, Strategy

Learn how to create an author brand that communicates your message and your reputation in this interview with digital marketing expert David Loy.

Is Your Author “About Me” Page Boring Your Readers To Death?

Is Your Author “About Me” Page Boring Your Readers To Death?

by Thomas Umstattd Jr. | Oct 20, 2021 | Author Websites, Copywriting

Most author About Me pages are as fascinating as Mr. Rogers’ sweater choices. Here’s how to craft a killer About page.

Author Media: The Behind-the-Scenes Story

Author Media: The Behind-the-Scenes Story

by Thomas Umstattd Jr. | Oct 6, 2021 | Author Websites, Platform, Promotion

Peek behind the scenes to find out how Author Media came to serve authors like you and how we’ll serve you in the coming years.

How to Write Book Reviews Readers Will Want to Read

How to Write Book Reviews Readers Will Want to Read

by Thomas Umstattd Jr. | Aug 18, 2021 | Blogging, Platform, Promotion, Strategy

Five tips to help you write useful book reviews that will build credibility and connection with your readers.

An Author’s Guide to StoryOrigin

An Author’s Guide to StoryOrigin

by Thomas Umstattd Jr. | Aug 11, 2021 | Email Marketing, Platform

Learn how you can grow your author email list with the help of StoryOrigin’s author community and list-building tools.

The 10 Commandments of Book Marketing

The 10 Commandments of Book Marketing

by Thomas Umstattd Jr. | Jul 22, 2021 | Promotion, Strategy

If you want to succeed in publishing, heed these book marketing commandments.

How to Find Your Readers

How to Find Your Readers

by Thomas Umstattd Jr. | Jul 7, 2021 | Platform, Writing Tips

Follow these five steps to find out what your readers like and want in a book. Their preferences might surprise you and lead you to success.

Niche Marketing: A Coaching Session

Niche Marketing: A Coaching Session

by Thomas Umstattd Jr. | Jun 30, 2021 | Independent Publishing, Platform, Social Media

Writing to a small niche has its advantages. In this coaching session, an author asks how to market to a very small segment of readers.

Parler, MeWe, and How to Navigate Social Media Splintering as an Author

Parler, MeWe, and How to Navigate Social Media Splintering as an Author

by Thomas Umstattd Jr. | Dec 2, 2020 | Platform, Social Media, Strategy

Should authors establish a presence on Parler and MeWe? Learn about the new social media platforms, and find out if you can connect with your readers there.

The 5 Baby-Step Platform Building Process

The 5 Baby-Step Platform Building Process

by Thomas Umstattd Jr. | Nov 4, 2020 | Platform, Strategy

New authors can implement these important baby steps to strengthen their career development right now. Learn to walk before you run.

How to Build a Rejection-Proof Platform Q&A

How to Build a Rejection-Proof Platform Q&A

by Thomas Umstattd Jr. | Oct 28, 2020 | Independent Publishing, Platform, Traditional Publishing

15 answers to your questions about building an author platform.

How to Start Building a Rejection Proof Platform

How to Start Building a Rejection Proof Platform

by Thomas Umstattd Jr. | Oct 21, 2020 | Platform

No matter how you publish, you’ll need a sturdy platform. Learn which techniques successful authors use to build reliable platforms.

How to Get Published with a Traditional Publishing House

How to Get Published with a Traditional Publishing House

by Thomas Umstattd Jr. | Sep 30, 2020 | Business Advice, Publishing, Traditional Publishing

Before you sign with a traditional publisher, you need to know these seven important steps.

How to Create an Email Onboarding Drip Campaign

How to Create an Email Onboarding Drip Campaign

by Thomas Umstattd Jr. | Sep 23, 2020 | Email Marketing, Promotion, Strategy

Six steps to creating an email sequence that will help your subscribers get to know, like, and trust you.

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