by Thomas Umstattd Jr. | Dec 9, 2019 | Marketing 101, Promotion, Publishing, Strategy, Traditional Publishing
The better you understand your reader’s customer journey, the more books you can sell.
by Thomas Umstattd Jr. | Aug 12, 2019 | Business Advice, Independent Publishing, Marketing 101, Promotion, Publishing
Book Marketing 101: How to Price Your Ebook
by Thomas Umstattd Jr. | Jun 10, 2019 | Advertising, Marketing 101, Promotion
Marketing 101: Ten Advertising Terms You Need to Know
by Thomas Umstattd Jr. | Mar 4, 2019 | Marketing 101, Promotion
Marketing 101: Twelve Marketing Terms Every Author Must Understand
by Thomas Umstattd Jr. | Jan 22, 2019 | Marketing 101, Promotion, Strategy
How to Create a Value Proposition for Your Book (Marketing 101)
by Thomas Umstattd Jr. | Jun 26, 2018 | Advertising, Marketing 101, Promotion
In this episode, we talk about four advertising fundamentals that apply when buying ads on Facebook, Amazon, GoodReads, and more!
by Thomas Umstattd Jr. | Jun 19, 2018 | Marketing 101, Platform, Promotion, Strategy
Learn how to reduce book marketing liabilities and develop assets. The more assets you have, the easier it is to sell books.
by Thomas Umstattd Jr. | Jan 3, 2018 | Marketing 101, Promotion
When you don’t have good book sales, evaluate your marketing funnel. Learn how to create a process that converts.
by Thomas Umstattd Jr. | Apr 1, 2015 | Marketing 101, Promotion
Podcast: Play in new window | Download | EmbedSubscribe: Google Podcasts | Spotify | Amazon Music | Stitcher | Podcast Index | TuneIn | RSS | More1) Product (Book) This is the most important P. Good marketing helps a bad product fail faster. The question is not “is...
by Thomas Umstattd Jr. | Oct 7, 2013 | Marketing 101, Promotion
Podcast: Play in new window | Download | EmbedSubscribe: Google Podcasts | Spotify | Amazon Music | Stitcher | Podcast Index | TuneIn | RSS | MoreWant to know what marketing really is? If you’re a marketing wiz, no need to listen, but if you’re not, this is the...