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Marketing 101: Place 

Marketing 101: Place 

by Thomas Umstattd Jr. | Mar 20, 2024 | Marketing 101, Promotion, Strategy

Selling your book in the right place is important for maximizing sales. Consider these three case studies and learn 12 online places and 24 offline places where you can sell your book.

Book Marketing 101: Price  

Book Marketing 101: Price  

by Thomas Umstattd Jr. | Oct 25, 2023 | Independent Publishing, Marketing 101, Promotion

Learn how book pricing impacts sales and discover 14 strategies for finding the optimum price for your new or backlist books.

Book Marketing 101: Product

Book Marketing 101: Product

by Thomas Umstattd Jr. | Aug 30, 2023 | Marketing 101, Publishing, Writing Craft

If your book isn’t a good product, marketing gets harder. Find out whose opinion counts and learn to create a good book readers want to buy and read.

Marketing 101: How Readers Make Buying Decisions at Physical Bookstores

Marketing 101: How Readers Make Buying Decisions at Physical Bookstores

by Thomas Umstattd Jr. | Dec 9, 2019 | Marketing 101, Promotion, Publishing, Strategy, Traditional Publishing

The better you understand your reader’s customer journey, the more books you can sell.

Book Marketing 101: How to Price Your Ebook

Book Marketing 101: How to Price Your Ebook

by Thomas Umstattd Jr. | Aug 12, 2019 | Business Advice, Independent Publishing, Marketing 101, Promotion, Publishing

Book Marketing 101: How to Price Your Ebook

Marketing 101: Ten Advertising Terms You Need to Know

Marketing 101: Ten Advertising Terms You Need to Know

by Thomas Umstattd Jr. | Jun 10, 2019 | Advertising, Marketing 101, Promotion

Your advertising will be more efficient and effective when you understand these ten advertising terms for authors.

Marketing 101: Twelve Marketing Terms Every Author Must Understand

Marketing 101: Twelve Marketing Terms Every Author Must Understand

by Thomas Umstattd Jr. | Mar 4, 2019 | Marketing 101, Promotion

Marketing 101: Twelve Marketing Terms Every Author Must Understand

Marketing 101: Twelve Marketing Terms Every Author Must Understand

Marketing 101: How to Create a Value Proposition for Your Book

by Thomas Umstattd Jr. | Jan 22, 2019 | Marketing 101, Promotion, Strategy

How to Create a Value Proposition for Your Book (Marketing 101)

Book Marketing 101: Author Advertising

Book Marketing 101: Author Advertising

by Thomas Umstattd Jr. | Jun 26, 2018 | Advertising, Marketing 101, Promotion

Learn four advertising fundamentals that apply when buying ads on Facebook, Amazon, Goodreads, and anywhere you buy advertising.

Marketing 101: How to Develop Book Marketing Assets

Marketing 101: How to Develop Book Marketing Assets

by Thomas Umstattd Jr. | Jun 19, 2018 | Marketing 101, Platform, Promotion, Strategy

Learn how to reduce book marketing liabilities and develop assets. The more assets you have, the easier it is to sell books.

Book Marketing 101: Marketing Funnels

Book Marketing 101: Marketing Funnels

by Thomas Umstattd Jr. | Jan 3, 2018 | Marketing 101, Promotion

When you don’t have good book sales, evaluate your marketing funnel. Learn how to create a process that converts.

061 – Marketing 101: The Five Ps of Novel Marketing

061 – Marketing 101: The Five Ps of Novel Marketing

by Thomas Umstattd Jr. | Apr 1, 2015 | Marketing 101, Promotion

Learn how to apply the time-tested “P”s of marketing to your book promotion efforts.

Marketing 101: Twelve Marketing Terms Every Author Must Understand

001 – Marketing 101: What is Marketing?

by Thomas Umstattd Jr. | Oct 7, 2013 | Marketing 101, Promotion

Want to know what marketing really is? If you’re a marketing wiz, no need to listen, but if you’re not, this is the perfect place to start. We explain exactly what marketing is and why it’s critical you understand it, whether you’re pre-published, or 30 novels...

7 Secrets of Amazing Author Websites

In this free video course, you will learn how to craft a website that readers will love visiting.

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Recent Episodes

  • What does ChatGPT Actually Know About Your Book?
  • How to Create Sales Optimized Book Pages for Your Author Website
  • TikTok, Iran, and AI: What Authors Need to Know Now
  • Amazon, AI, and Author Strategy Shifts: What You Need to Know Now
  • Are We in an AI Bubble? Plus Audiobook Strategy, Vellum Upgrades & Loving Your Readers
  • Is Your Traditional Publisher Going Bankrupt? 8 Warning Signs to Look Out For

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