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Marketing 101: How Readers Make Buying Decisions at Physical Bookstores

Marketing 101: How Readers Make Buying Decisions at Physical Bookstores

by Thomas Umstattd Jr. | Dec 9, 2019 | Marketing 101, Promotion, Publishing, Strategy, Traditional Publishing

The better you understand your reader’s customer journey, the more books you can sell.

Book Marketing 101: How to Price Your Ebook

Book Marketing 101: How to Price Your Ebook

by Thomas Umstattd Jr. | Aug 12, 2019 | Business Advice, Independent Publishing, Marketing 101, Promotion, Publishing

Book Marketing 101: How to Price Your Ebook

Marketing 101: Ten Advertising Terms You Need to Know

Marketing 101: Ten Advertising Terms You Need to Know

by Thomas Umstattd Jr. | Jun 10, 2019 | Advertising, Marketing 101, Promotion

Marketing 101: Ten Advertising Terms You Need to Know

Marketing 101: Ten Advertising Terms You Need to Know

Marketing 101: Twelve Marketing Terms Every Author Must Understand

by Thomas Umstattd Jr. | Mar 4, 2019 | Marketing 101, Promotion

Marketing 101: Twelve Marketing Terms Every Author Must Understand

Marketing 101: Ten Advertising Terms You Need to Know

Marketing 101: How to Create a Value Proposition for Your Book

by Thomas Umstattd Jr. | Jan 22, 2019 | Marketing 101, Promotion, Strategy

How to Create a Value Proposition for Your Book (Marketing 101)

Marketing 101: Ten Advertising Terms You Need to Know

143 – Book Marketing 101: Author Advertising

by Thomas Umstattd Jr. | Jun 26, 2018 | Advertising, Marketing 101, Promotion

In this episode, we talk about four advertising fundamentals that apply when buying ads on Facebook, Amazon, GoodReads, and more! 

142 – Marketing 101: How to Develop Book Marketing Assets

142 – Marketing 101: How to Develop Book Marketing Assets

by Thomas Umstattd Jr. | Jun 19, 2018 | Marketing 101, Platform, Promotion, Strategy

Learn how to reduce book marketing liabilities and develop assets. The more assets you have, the easier it is to sell books.

118 – Book Marketing 101: Marketing Funnels

118 – Book Marketing 101: Marketing Funnels

by Thomas Umstattd Jr. | Jan 3, 2018 | Marketing 101, Promotion

When you don’t have good book sales, evaluate your marketing funnel. Learn how to create a process that converts.

Marketing 101: Ten Advertising Terms You Need to Know

061 – Marketing 101: The Five Ps of Novel Marketing

by Thomas Umstattd Jr. | Apr 1, 2015 | Marketing 101, Promotion

Podcast: Play in new window | Download | EmbedSubscribe: Google Podcasts | Spotify | Amazon Music | Stitcher | Podcast Index | TuneIn | RSS | More1) Product (Book) This is the most important P. Good marketing helps a bad product fail faster. The question is not “is...
Marketing 101: Ten Advertising Terms You Need to Know

001 – Marketing 101: What is Marketing?

by Thomas Umstattd Jr. | Oct 7, 2013 | Marketing 101, Promotion

Podcast: Play in new window | Download | EmbedSubscribe: Google Podcasts | Spotify | Amazon Music | Stitcher | Podcast Index | TuneIn | RSS | MoreWant to know what marketing really is? If you’re a marketing wiz, no need to listen, but if you’re not, this is the...

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