Marketing 101: Place
Selling your book in the right place is important for maximizing sales. Consider these three case studies and learn 12 online places and 24 offline places where you can sell your book.
Book Marketing 101: Price
Learn how book pricing impacts sales and discover 14 strategies for finding the optimum price for your new or backlist books.
Book Marketing 101: Product
If your book isn’t a good product, marketing gets harder. Find out whose opinion counts and learn to create a good book readers want to buy and read.
Marketing 101: How Readers Make Buying Decisions at Physical Bookstores
The better you understand your reader’s customer journey, the more books you can sell.
Book Marketing 101: How to Price Your Ebook
Book Marketing 101: How to Price Your Ebook
Marketing 101: Ten Advertising Terms You Need to Know
Your advertising will be more efficient and effective when you understand these ten advertising terms for authors.
Marketing 101: Twelve Marketing Terms Every Author Must Understand
Get familiar with 12 key marketing terms for authors to navigate promotions and analytics, and make smarter marketing decisions.
Marketing 101: How to Create a Value Proposition for Your Book
Discover 7 questions that will help you develop a value proposition for your book that will make all your marketing easier.
Book Marketing 101: Author Advertising
Learn four advertising fundamentals that apply when buying ads on Facebook, Amazon, Goodreads, and anywhere you buy advertising.
Marketing 101: How to Develop Book Marketing Assets
Learn how to reduce book marketing liabilities and develop assets. The more assets you have, the easier it is to sell books.
Book Marketing 101: Marketing Funnels
When you don’t have good book sales, evaluate your marketing funnel. Learn how to create a process that converts.
061 – Marketing 101: The Five Ps of Novel Marketing
Learn how to apply the time-tested “P”s of marketing to your book promotion efforts.
