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Why do good books fail to sell while poorly written books fly off the shelves?

Why do good books fail to sell while poorly written books fly off the shelves?

by Thomas Umstattd Jr. | May 12, 2022 | Marketing Psychology, Promotion, Strategy, Writing Tips

Learn the 3 reasons some average books are perennial bestsellers while other well-written books aren’t.

Innovative Indie Marketing with S.D. Smith

Innovative Indie Marketing with S.D. Smith

by Thomas Umstattd Jr. | Apr 29, 2022 | Independent Publishing, Publishing, Strategy

Independent authors need marketing tools and skills to be successful. Learn how one indie author reduced his reliance on gatekeepers and sold books directly to his readers.

10 Reasons to Delay Your Book Launch  

10 Reasons to Delay Your Book Launch  

by Thomas Umstattd Jr. | Apr 5, 2022 | Independent Publishing, Promotion, Strategy

Find out why you should delay your book launch, how long you should wait, and what to do in the meantime to improve your book’s chances of success.

How to Use Goodreads to Promote Your Book

How to Use Goodreads to Promote Your Book

by Thomas Umstattd Jr. | Mar 30, 2022 | Promotion, Publishing, Social Media, Writing Tips

Goodreads is one of the most effective social networks for authors. Learn how to use Goodreads to connect with readers and sell more books.

Effective Book Cover Design

Effective Book Cover Design

by Thomas Umstattd Jr. | Mar 23, 2022 | Book Design, Publishing

A bad book cover can ruin all your marketing efforts. Learn what makes a good book cover in this interview with a top cover designer.

Facebook Advertising for Authors

Facebook Advertising for Authors

by Thomas Umstattd Jr. | Mar 9, 2022 | Advertising, Independent Publishing, Promotion

Facebook can be useful for authors if you use it in the right way. Find out how you can use Facebook to help you sell more books.

How to Launch Your Book on a Budget

How to Launch Your Book on a Budget

by Thomas Umstattd Jr. | Feb 23, 2022 | Business Advice, Promotion, Strategy

Is your book launch budget filled with expenses or investments? Learn how and where to spend your time and money to get the greatest return.

How to Launch Your Book in 2022

How to Launch Your Book in 2022

by Thomas Umstattd Jr. | Feb 16, 2022 | Independent Publishing, Promotion, Strategy, Traditional Publishing

Your book deserves a well-planned, effective book launch. Learn how to maximize sales in those all-important first 30 days after release.

Everything Authors Need to Know About Writing in Atticus

Everything Authors Need to Know About Writing in Atticus

by Thomas Umstattd Jr. | Jan 26, 2022 | Book Design, Independent Publishing, Publishing

Authors typically use different software tools for everything from plotting to typesetting. But now authors can use one efficient multitool from start to finish.

How to Write More Productively

How to Write More Productively

by Thomas Umstattd Jr. | Jan 19, 2022 | Productivity, Publishing, Writing Tips

If you need a plan and process for writing books, learn the secret to writing multiple books every year in this interview with author Angela Hunt.

How to Write Short Stories with James Scott Bell

How to Write Short Stories with James Scott Bell

by Thomas Umstattd Jr. | Jan 5, 2022 | Publishing, Writing Tips

Learn to write short stories that readers crave. One of the best authors in the world, bestselling author James Scott Bell, teaches us how.

7 Things Santa Can Teach Authors About Book Marketing

7 Things Santa Can Teach Authors About Book Marketing

by Thomas Umstattd Jr. | Dec 15, 2021 | Productivity, Promotion, Publishing

Seven book marketing lessons from Santa for Authors

What Every Author Needs to Know About Cyber Security

What Every Author Needs to Know About Cyber Security

by Thomas Umstattd Jr. | Dec 8, 2021 | Author Websites, Business Advice, Platform

Every author needs cyber security. Discover which of your vectors are most vulnerable to attack and how you can protect them.

How to Run a Kickstarter Campaign for Your Book with Jonathan Shuerger

How to Run a Kickstarter Campaign for Your Book with Jonathan Shuerger

by Novel Marketing | Nov 17, 2021 | Independent Publishing, Promotion, Strategy

Learn how to raise money from future readers, pay for your book before you publish it, and reward your supporters for contributing.

What Every Author Needs to Know About Copyright Law with James Scott Bell

What Every Author Needs to Know About Copyright Law with James Scott Bell

by Thomas Umstattd Jr. | Nov 3, 2021 | Business Advice, Independent Publishing, Publishing

Find out who should register the copyright for a book, why it may be important, and when is the best time to do it.

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  • Why do good books fail to sell while poorly written books fly off the shelves?
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