• About
  • Resources
    • Patron Toolbox
    • Mastermind Groups
    • Podcast Host Directory
    • Affiliate Links
    • Podcast Gear Guide
    • AI Thomas
  • Courses
  • Blog
    • Platform
    • Publishing
    • Promotion
  • Podcast
    • Listen
    • Subscribe
    • Patreon
  • Conference
  • .social
  • Contact
How to Write Stories Readers Will Love by Knowing the Zeitgeist 

How to Write Stories Readers Will Love by Knowing the Zeitgeist 

by Thomas Umstattd Jr. | Oct 30, 2024 | Strategy, Writing Craft

If it takes you two years to write a book, you owe it to yourself to ask the question, “What kinds of books will be popular in two years?” Reader preferences change over time, but sometimes they change rapidly. If you don’t keep up, you can get stuck...
Marketing 101: Place 

Marketing 101: Place 

by Thomas Umstattd Jr. | Mar 20, 2024 | Marketing 101, Promotion, Strategy

Selling your book in the right place is important for maximizing sales. Consider these three case studies and learn 12 online places and 24 offline places where you can sell your book.

Book Launch Secrets 

Book Launch Secrets 

by Thomas Umstattd Jr. | Mar 6, 2024 | Independent Publishing, Promotion, Strategy, Traditional Publishing

Registration for the final cohort of the Book Launch Blueprint course is now open. Check out these book launch secrets and register for the course while you still can.

Why Most Authors Don’t Need Social Media in 2025

Why Most Authors Don’t Need Social Media in 2025

by Thomas Umstattd Jr. | Jan 1, 2024 | Platform, Social Media, Strategy

Social media changes so quickly. Find out which platforms and strategies work for selling books in 2022.

How to Extend Your Book’s Life With Effective Marketing

How to Extend Your Book’s Life With Effective Marketing

by Thomas Umstattd Jr. | Jun 21, 2023 | Publishing, Strategy, Writing Craft

Find out how to market your book in the four stages of its lifecycle and how to extend book sales on older books.

How to Successfully Market a Children’s Book

How to Successfully Market a Children’s Book

by Thomas Umstattd Jr. | Mar 1, 2023 | Promotion, Public Speaking, Strategy

Learn the innovative and old-fashioned ways successful authors market a children’s book to kids, parents, teachers, and librarians.

20 Ways to Promote Your Book During the Holiday Season  

20 Ways to Promote Your Book During the Holiday Season  

by Thomas Umstattd | Dec 7, 2022 | Promotion, Strategy

If you want to maximize your holiday book promotion, implement some or all of these 20 strategies to boost your book sales this Christmas.

How to Promote Your Book Using AuthorsXP.com with Amy Vansant

How to Promote Your Book Using AuthorsXP.com with Amy Vansant

by Novel Marketing | Jul 6, 2022 | Promotion, Strategy

I love introducing authors to tools that can make their writing lives easier. Some tools help you write better, publish more easily, grow your email list, and increase your readership. Different tools work for different authors, so I’m not dogmatic about which...
Why do good books fail to sell while poorly written books fly off the shelves?

Why do good books fail to sell while poorly written books fly off the shelves?

by Thomas Umstattd Jr. | May 12, 2022 | Marketing Psychology, Promotion, Strategy, Writing Craft

Learn the 3 reasons some average books are perennial bestsellers while other well-written books aren’t.

Innovative Indie Marketing with S.D. Smith

Innovative Indie Marketing with S.D. Smith

by Thomas Umstattd Jr. | Apr 29, 2022 | Independent Publishing, Publishing, Strategy

Independent authors need marketing tools and skills to be successful. Learn how one indie author reduced his reliance on gatekeepers and sold books directly to his readers.

10 Reasons to Delay Your Book Launch  

10 Reasons to Delay Your Book Launch  

by Thomas Umstattd Jr. | Apr 5, 2022 | Promotion, Strategy

Find out why you should delay your book launch, how long you should wait, and what to do in the meantime to improve your book’s chances of success.

How to Launch Your Book on a Budget

How to Launch Your Book on a Budget

by Thomas Umstattd Jr. | Feb 23, 2022 | Business Advice, Promotion, Strategy

Is your book launch budget filled with expenses or investments? Learn how and where to spend your time and money to get the greatest return.

How to Launch Your Book in 2022

How to Launch Your Book in 2022

by Thomas Umstattd Jr. | Feb 16, 2022 | Promotion, Strategy

Your book deserves a well-planned, effective book launch. Learn how to maximize sales in those all-important first 30 days after release.

How to Build an Author Brand with David Loy

How to Build an Author Brand with David Loy

by Thomas Umstattd Jr. | Feb 9, 2022 | Branding, Promotion, Strategy

Learn how to create an author brand that communicates your message and your reputation in this interview with digital marketing expert David Loy.

How Jack Ellem Went from Unpublished to Bestselling Indie Author

How Jack Ellem Went from Unpublished to Bestselling Indie Author

by Thomas Umstattd Jr. | Sep 29, 2021 | Independent Publishing, Promotion, Strategy

Find out how Jack Ellem became a bestselling indie author in two foreign countries while living in Australia and learn how his strategies can work for you.

« Older Entries

7 Secrets of Amazing Author Websites

In this free video course, you will learn how to craft a website that readers will love visiting.

You have Successfully Subscribed!

Recent Episodes

  • How to Create Sales Optimized Book Pages for Your Author Website
  • TikTok, Iran, and AI: What Authors Need to Know Now
  • Amazon, AI, and Author Strategy Shifts: What You Need to Know Now
  • Are We in an AI Bubble? Plus Audiobook Strategy, Vellum Upgrades & Loving Your Readers
  • Is Your Traditional Publisher Going Bankrupt? 8 Warning Signs to Look Out For
  • Adapting a Podcast to YouTube

Categories

  • Author Update (12)
  • News (65)
  • Platform (303)
    • Author Websites (106)
    • Blogging (59)
    • Branding (28)
    • Podcasting (16)
    • Public Speaking (13)
    • Social Media (83)
  • Promotion (368)
    • Advertising (29)
    • Copywriting (11)
    • Email Marketing (30)
    • Marketing 101 (13)
    • Marketing Psychology (13)
    • PR (18)
    • Strategy (72)
  • Publishing (322)
    • Audiobook Publishing (9)
    • Book Design (24)
    • Business Advice (54)
    • Conference Tips (16)
    • Crowdfunding (14)
    • Independent Publishing (50)
    • Productivity (50)
    • Traditional Publishing (24)
    • Writing Craft (147)

Tags

Advertising (29) Amazon (39) Audiobooks (18) Author Websites (104) Blogging (73) Book Covers (21) Book Launch (31) Book Promotion (129) Book Reviews (18) Branding (38) Business (60) Conference Tips (16) Craft (24) Crowdfunding (19) Editors (25) Email List Growth (27) Email Marketing (41) Email Newsletter (24) Facebook (26) Fiction (17) Independent Publishing (75) Interview (111) Kickstarter (20) Measurement (18) MyBookTable (16) News (20) Platform (76) Podcasting (32) Podcast Tour (16) Productivity (78) Publishing (31) Reader Magnet (21) Readers (57) Sales (19) Self Promotion (22) SEO (18) Social Media (68) Strategy (34) Traditional Publishing (27) Twitter (19) Website Promotion (15) WordPress (33) WordPress Plugins (17) Writing (90) Writing Tools (27)
  • Home
  • About
  • Resources
    • Courses
    • Contact
    • Mastermind Groups
    • Podcast Host Directory
  • Blog
    • Author Websites
    • Writing Craft
    • Blogging
  • Novel Marketing Podcast
    • Subscribe to Podcast
    • Patreon
  • Privacy & DMCA Policy
  • Terms of Service
  • Contact