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Search Engine Optimization for Author Websites

Search Engine Optimization for Author Websites

by Shauna Letellier | Jan 20, 2021 | Author Websites, Platform, Strategy

Learn how to improve your website’s SEO so readers can easily find you and buy your books.

How to Promote Literary Fiction With Jane Friedman

How to Promote Literary Fiction With Jane Friedman

by Novel Marketing | Jan 13, 2021 | Advertising, Promotion, Strategy

Marketing literary fiction is different than marketing genre fiction. Standard marketing practices don’t always work. In this article you’ll learn what does.

How to Prevent Writing Burnout

How to Prevent Writing Burnout

by Novel Marketing | Dec 21, 2020 | Productivity, Publishing, Strategy, Writing Tips

Follow these four crucial principles to avoid author burnout and maintain a healthy writing career.

Parler, MeWe, and How to Navigate Social Media Splintering as an Author

Parler, MeWe, and How to Navigate Social Media Splintering as an Author

by Thomas Umstattd Jr. | Dec 2, 2020 | Platform, Social Media, Strategy

Should authors establish a presence on Parler and MeWe? Learn about the new social media platforms, and find out if you can connect with your readers there.

How to Find and Work With a Virtual Assistant

How to Find and Work With a Virtual Assistant

by Thomas Umstattd Jr. | Nov 18, 2020 | Productivity, Promotion, Strategy

Learn how to make more time for writing by hiring an assistant. It may cost less than you think, and it will free you up to focus on your writing.

How to Develop an Author Tagline

How to Develop an Author Tagline

by Thomas Umstattd Jr. | Nov 11, 2020 | Branding, Platform, Strategy

You can develop a focused author tagline and build your brand by answering these questions about yourself and your message.

The 5 Baby-Step Platform Building Process

The 5 Baby-Step Platform Building Process

by Thomas Umstattd Jr. | Nov 4, 2020 | Author Websites, Platform, Strategy

New authors can implement these important baby steps to strengthen their career development right now. Learn to walk before you run.

Why Rapid Release is a Risky Book Launch Strategy

Why Rapid Release is a Risky Book Launch Strategy

by Thomas Umstattd Jr. | Oct 7, 2020 | Independent Publishing, Promotion, Strategy

Is rapid release a shortcut to success? Or is it a trap that could destroy your author career? Learn when and why it does and doesn’t work.

How to Create an Email Onboarding Drip Campaign

How to Create an Email Onboarding Drip Campaign

by Thomas Umstattd Jr. | Sep 23, 2020 | Email Marketing, Promotion, Strategy

Six steps to creating an email sequence that will help your subscribers get to know, like, and trust you.

The 10 Commandments of Book Marketing

The 10 Commandments of Book Marketing

by Novel Marketing | Sep 16, 2020 | Branding, Business Advice, Promotion, Publishing, Strategy

If you want to succeed in publishing, heed these book marketing commandments.

How to Market Your Audiobook

How to Market Your Audiobook

by Thomas Umstattd Jr. | Sep 9, 2020 | Audiobook Publishing, Podcasting, Promotion, Strategy

These seven strategies will help you form a close connection with your audience, create a high-quality audio experience, and sell more audiobooks.

How to Spend LESS Time Marketing Your Book

How to Spend LESS Time Marketing Your Book

by Thomas Umstattd Jr. | Jul 13, 2020 | Productivity, Promotion, Strategy

Learn how to get stellar book sales while spending LESS time on marketing. If book promotion stresses you out, these steps are for you.

How to Price Your Book Using Marketing Psychology

How to Price Your Book Using Marketing Psychology

by Thomas Umstattd Jr. | Jun 8, 2020 | Marketing Psychology, Promotion, Strategy

How you price your book will impact your sales. Every price-point has a profitable strategy. Find out which one is right for your book.

Where Negative Book Reviews Come From And How to Make Them Go Away

Where Negative Book Reviews Come From And How to Make Them Go Away

by Thomas Umstattd Jr. | May 25, 2020 | Book Design, Promotion, Strategy

Not all bad reviews are bad for sales. Learn how to get fewer bad reviews and how to respond to the ones you have.

Painful Book Launch Lessons You Don’t Want to Learn the Hard Way

Painful Book Launch Lessons You Don’t Want to Learn the Hard Way

by Thomas Umstattd Jr. | May 19, 2020 | Business Advice, Promotion, Strategy

Don’t make these four painful book launch mistakes.

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