Strategy Archives - Author Media

How to Create Press Releases

by Thomas Umstattd Jr. | May 5, 2021 | PR, Promotion, Strategy

Eight strategies to help you create a compelling news release.

How to Get More 5-Star Reviews With Beta Readers, Editors, and Launch Teams

by Thomas Umstattd Jr. | Mar 17, 2021 | Promotion, Strategy

Connect with three groups of people who will help you write a book that makes readers want to write raving reviews.

The 2021 Book Launch Blueprint is Here!

by Thomas Umstattd Jr. | Mar 10, 2021 | PR, Promotion, Strategy

Develop a comprehensive strategy to maximize your book sales in the first 30 days after release with the Book Launch Blueprint Course.

10 Classic Branding Blunders Authors Make (and how to avoid them)

by Thomas Umstattd Jr. | Feb 10, 2021 | Branding, Platform, Strategy

Authors with weak brands get ignored by publishers and readers alike. Learn how to avoid the 10 most common author branding mistakes.

How to Market Books to Homeschool Families with Tricia Goyer

by Thomas Umstattd Jr. | Feb 3, 2021 | Promotion, Public Speaking, Strategy

Tricia Goyer explains how authors can connect with an enormous market of faithful readers in the homeschool community.

Search Engine Optimization for Author Websites

by Thomas Umstattd Jr. | Jan 20, 2021 | Author Websites, Platform, Strategy

Learn how to improve your website’s SEO so readers can easily find you and buy your books.

How to Promote Literary Fiction With Jane Friedman

by Novel Marketing | Jan 13, 2021 | Advertising, Promotion, Strategy

Marketing literary fiction is different than marketing genre fiction. Standard marketing practices don’t always work. In this article you’ll learn what does.

How to Prevent Writing Burnout

by Novel Marketing | Dec 21, 2020 | Productivity, Publishing, Strategy, Writing Tips

Follow these four crucial principles to avoid author burnout and maintain a healthy writing career.

Parler, MeWe, and How to Navigate Social Media Splintering as an Author

by Thomas Umstattd Jr. | Dec 2, 2020 | Platform, Social Media, Strategy

Should authors establish a presence on Parler and MeWe? Learn about the new social media platforms, and find out if you can connect with your readers there.