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How to Build a Tribe Online And Form a Community of Readers

How to Build a Tribe Online And Form a Community of Readers

by Thomas Umstattd Jr. | Feb 14, 2024 | Branding, Platform, Social Media

Find out how authors can build a community or readers, how that tribe differs from a platform, and how to keep them engaged without giving up all your free time.

How to Write for American Readers – An Author’s Guide to  America’s Regional Cultures

How to Write for American Readers – An Author’s Guide to America’s Regional Cultures

by Thomas Umstattd Jr. | Dec 13, 2023 | Branding, Platform, Writing Craft

To write for American readers, you must understand which American readers you’re targeting. Learn how American culture differs by region so you can write what resonates.

How Larry Correia Became a Mega-Bestseller by Writing for Overlooked Readers

How Larry Correia Became a Mega-Bestseller by Writing for Overlooked Readers

by Thomas Umstattd Jr. | Oct 18, 2023 | Branding, Independent Publishing, Publishing, Writing Craft

Find out how to be an authentic author, sell more books, and expand your writing career by finding and writing for a specific group of readers.

The Most Important Lessons from 10 Years of Novel Marketing 

The Most Important Lessons from 10 Years of Novel Marketing 

by Thomas Umstattd Jr. | Sep 27, 2023 | Branding, News

Discover our list of the most important episodes we’ve recorded in the past ten years of podcasting about book marketing.

Good Brands Vs. Big Brands 

Good Brands Vs. Big Brands 

by Thomas Umstattd Jr. | Jun 7, 2023 | Branding, Platform

Find out if it’s better to create an author brand that is good or big. Discover the difference between the two and which should come first.

How to Get a Professional Email Address

How to Get a Professional Email Address

by Thomas Umstattd Jr. | Mar 16, 2022 | Branding, Platform

Your email address might be the first thing an agent or editor sees. Learn how to make a good first impression with your email address.

How to Build an Author Brand with David Loy

How to Build an Author Brand with David Loy

by Thomas Umstattd Jr. | Feb 9, 2022 | Branding, Promotion, Strategy

Learn how to create an author brand that communicates your message and your reputation in this interview with digital marketing expert David Loy.

10 Classic Branding Blunders Authors Make (and how to avoid them)

10 Classic Branding Blunders Authors Make (and how to avoid them)

by Thomas Umstattd Jr. | Feb 10, 2021 | Branding, Platform, Strategy

Authors with weak brands get ignored by publishers and readers alike. Learn how to avoid the 10 most common author branding mistakes.

How to Develop an Author Tagline

How to Develop an Author Tagline

by Thomas Umstattd Jr. | Nov 11, 2020 | Branding, Platform, Strategy

You can develop a focused author tagline and build your brand by answering these questions about yourself and your message.

How to Launch a Book in 2020

How to Launch a Book in 2020

by Thomas Umstattd Jr. | May 4, 2020 | Branding, Promotion, Strategy

Launch your book with the help of professional coaching and a customized plan.

Author Taglines With Brandilyn Collins

Author Taglines With Brandilyn Collins

by Thomas Umstattd Jr. | Apr 1, 2019 | Branding, Platform

Author Taglines With Brandilyn Collins

How to Create an Online Author Press Kit

How to Create an Online Author Press Kit

by Thomas Umstattd Jr. | Oct 2, 2018 | Branding, Business Advice, PR, Promotion, Publishing

Find out why authors need a press kit and what to include in yours.

Six Things Readers are Looking for on Your Website

Six Things Readers are Looking for on Your Website

by Thomas Umstattd Jr. | Sep 25, 2018 | Author Websites, Branding, Platform

Seven Things Readers are Looking for on Your Website

How to Write to Market With Chris Fox

How to Write to Market With Chris Fox

by Thomas Umstattd Jr. | Aug 21, 2018 | Branding, Platform, Publishing, Writing Craft

In this episode, we talk about how to write to market with Chris Fox an incredibly successful indie author of both fiction and nonfiction.

7 Tips for Best Selling Author Portraits

7 Tips for Best Selling Author Portraits

by Thomas Umstattd Jr. | Jun 15, 2017 | Branding, Promotion

Seven tips to help you create an author portrait that captures your authentic self and communicates your brand.

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