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How to Get a Professional Email Address

How to Get a Professional Email Address

by Thomas Umstattd Jr. | Mar 16, 2022 | Branding, Platform

Your email address might be the first thing an agent or editor sees. Learn how to make a good first impression with your email address.

How to Build an Author Brand with David Loy

How to Build an Author Brand with David Loy

by Thomas Umstattd Jr. | Feb 9, 2022 | Branding, Promotion, Strategy

Learn how to create an author brand that communicates your message and your reputation in this interview with digital marketing expert David Loy.

10 Classic Branding Blunders Authors Make (and how to avoid them)

10 Classic Branding Blunders Authors Make (and how to avoid them)

by Thomas Umstattd Jr. | Feb 10, 2021 | Branding, Platform, Strategy

Authors with weak brands get ignored by publishers and readers alike. Learn how to avoid the 10 most common author branding mistakes.

How to Develop an Author Tagline

How to Develop an Author Tagline

by Thomas Umstattd Jr. | Nov 11, 2020 | Branding, Platform, Strategy

You can develop a focused author tagline and build your brand by answering these questions about yourself and your message.

How to Launch a Book in 2020

How to Launch a Book in 2020

by Thomas Umstattd Jr. | May 4, 2020 | Branding, Promotion, Strategy

Launch your book with the help of professional coaching and a customized plan.

Author Taglines With Brandilyn Collins

Author Taglines With Brandilyn Collins

by Thomas Umstattd Jr. | Apr 1, 2019 | Branding, Platform

Author Taglines With Brandilyn Collins

How to Create an Online Author Press Kit

How to Create an Online Author Press Kit

by Thomas Umstattd Jr. | Oct 2, 2018 | Branding, Business Advice, PR, Promotion, Publishing

Find out why authors need a press kit and what to include in yours.

Six Things Readers are Looking for on Your Website

Six Things Readers are Looking for on Your Website

by Thomas Umstattd Jr. | Sep 25, 2018 | Author Websites, Branding, Platform

Seven Things Readers are Looking for on Your Website

How to Write to Market With Chris Fox

How to Write to Market With Chris Fox

by Thomas Umstattd Jr. | Aug 21, 2018 | Branding, Platform, Publishing, Writing Craft

In this episode, we talk about how to write to market with Chris Fox an incredibly successful indie author of both fiction and nonfiction.

7 Tips for Best Selling Author Portraits

7 Tips for Best Selling Author Portraits

by Thomas Umstattd Jr. | Jun 15, 2017 | Branding, Promotion

Seven tips to help you create an author portrait that captures your authentic self and communicates your brand.

097 – Major Mistakes You Might Be Making With Your Author Name

097 – Major Mistakes You Might Be Making With Your Author Name

by Thomas Umstattd Jr. | Jun 1, 2017 | Branding, Promotion

Learn how to choose a good author name. James L. Rubart shares the mistakes he made with his author name so you can avoid make them yourself.

How to Pick Your Genre

How to Pick Your Genre

by Thomas Umstattd Jr. | Sep 15, 2016 | Branding, Promotion

If you’re trying to pick a genre or considering writing in several, this episode will help you determine which path is best for you.

084 – How to Create A Breakthrough Author Brand Step 4 – Look in Your Reader’s Mirror

084 – How to Create A Breakthrough Author Brand Step 4 – Look in Your Reader’s Mirror

by Thomas Umstattd Jr. | Aug 22, 2016 | Branding, Business Advice, Promotion

Most authors never reach the fourth level of building a brand. Find out what makes fourth-tier branding possible for authors.

How to Write a Crazy Cool Author Bio

How to Write a Crazy Cool Author Bio

by Thomas Umstattd Jr. | Apr 23, 2016 | Book Design, Branding, Copywriting, Promotion

Ten tips to help you write a bio that your audience will enjoy and remember.

Author Taglines With Brandilyn Collins

078 – How To Become a Career Writer Part 4: How to Make Money With Your Knowledge & Celebrity

by Thomas Umstattd Jr. | Apr 1, 2016 | Branding, Business Advice, Promotion, Publishing

Podcast: Play in new window | Download | EmbedSubscribe: Apple Podcasts | Google Podcasts | Spotify | Amazon Music | Podcast Index | TuneIn | RSS | MoreYour Celebrity Fabio Story Publisher Avon Books estimated his image increased sales by as much as 33% when he...
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