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Amazon Advertising in 2021

Amazon Advertising in 2021

by Novel Marketing | Jan 6, 2021 | Advertising, Independent Publishing, Promotion

Amazon continually tests and changes their ads platform, and authors must stay up to date. Bryan Cohen reports on what’s changed this year.

How to Pick a Strong Book Title

How to Pick a Strong Book Title

by Thomas Umstattd Jr. | Dec 9, 2020 | Book Design, Publishing, Writing Tips

Your book’s title should accomplish four goals with only a few words. Learn how to create a memorable title that is easy to find and recommend.

COVID-19 Kindle Stats: Genre Winners and Losers

COVID-19 Kindle Stats: Genre Winners and Losers

by Thomas Umstattd Jr. | May 11, 2020 | Independent Publishing, News, Publishing

How has COVID-19 impacted the Kindle ebook market? Alex Newton answers based on the data.

How to Use Metadata to Sell More Books

How to Use Metadata to Sell More Books

by Thomas Umstattd Jr. | Apr 27, 2020 | Book Design, Independent Publishing, Promotion, Strategy, Traditional Publishing

Joshua Tallent teaches authors how to create quality metadata to increase book sales.

COVID-19 Kindle Stats: Genre Winners and Losers

State of the Kindle 2020

by Thomas Umstattd Jr. | Feb 17, 2020 | Business Advice, Independent Publishing, Publishing

Learn about Kindle ebook trends in 2020 with Alex Newton of K-lytics.

How to Rank in Amazon Search Results with Dave Chesson

How to Rank in Amazon Search Results with Dave Chesson

by Thomas Umstattd Jr. | Feb 3, 2020 | Advertising, Independent Publishing, Promotion, Publishing

Learn Amazon SEO tips and tricks with guest Dave Chesson.

How to Optimize Your Amazon Listing with Bryan Cohen

How to Optimize Your Amazon Listing with Bryan Cohen

by Thomas Umstattd Jr. | Jan 6, 2020 | Book Design, Independent Publishing, Promotion, Publishing

The better you Amazon book page is, the more effective all your marketing efforts will be. And, put another way, a poor amazon page for your book can torpedo your other efforts.

How to Protect Yourself from Counterfeiting and Other Amazon Attacks

How to Protect Yourself from Counterfeiting and Other Amazon Attacks

by Thomas Umstattd Jr. | Jul 22, 2019 | Business Advice, Independent Publishing, Publishing, Strategy, Traditional Publishing

How to Protect Yourself from Counterfeiting and Other Amazon Attacks

How to Protect Yourself from Counterfeiting and Other Amazon Attacks

Amazon Book Ads – Everything You Need to Know with Brian Berni

by Thomas Umstattd Jr. | Oct 9, 2018 | Advertising, Business Advice, Independent Publishing, Promotion, Publishing

Amazon Book Ads – Everything You Need to Know – Date

How to Protect Yourself from Counterfeiting and Other Amazon Attacks

How to Write to Market With Chris Fox

by Thomas Umstattd Jr. | Aug 21, 2018 | Branding, Platform, Publishing, Writing Tips

In this episode, we talk about how to write to market with Chris Fox an incredibly successful indie author of both fiction and nonfiction.

How to Protect Yourself from Counterfeiting and Other Amazon Attacks

149 – How To Set up Pre-Orders for Your Indie Book

by Thomas Umstattd Jr. | Aug 7, 2018 | Independent Publishing, Promotion, Publishing

Learn why and how to put your indie book up for pre-order on Amazon. Lacy Williams also shares when it’s a bad idea to put your book up for pre-order. 

How to Protect Yourself from Counterfeiting and Other Amazon Attacks

143 – Book Marketing 101: Author Advertising

by Thomas Umstattd Jr. | Jun 26, 2018 | Advertising, Marketing 101, Promotion

In this episode, we talk about four advertising fundamentals that apply when buying ads on Facebook, Amazon, GoodReads, and more! 

How to Protect Yourself from Counterfeiting and Other Amazon Attacks

141 – Amazon Books and the Future of Brick and Mortar Retail

by Thomas Umstattd Jr. | Jun 12, 2018 | News, Promotion, Publishing, Traditional Publishing

In this episode, we talk about Amazon’s brick and mortar bookstores, the future of paper books, and how they affect you as an author.

How to Protect Yourself from Counterfeiting and Other Amazon Attacks

136 – How to Use K-lytics To Sell More Kindle eBooks

by Thomas Umstattd Jr. | May 8, 2018 | Advertising, Independent Publishing, Promotion, Publishing

The more you understand how readers find,  and how and why they buy books on Amazon, the more books you’re going to sell. And to help us dive deep into the subject is today’s guest, Alex Newton, the CEO and Founder of K-Lytics.com

108 – How  Free Pulsing Can Help You Sell More Books with Jamie Foley

108 – How Free Pulsing Can Help You Sell More Books with Jamie Foley

by Thomas Umstattd Jr. | Oct 25, 2017 | Advertising, Independent Publishing, Promotion, Strategy

Free pulsing is a special way to make your book free for one day that can dramatically boost book sales. But only if you do it correctly.

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