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How to Get a Professional Email Address

How to Get a Professional Email Address

by Thomas Umstattd Jr. | Mar 16, 2022 | Author Websites, Branding, Platform

Your email address might be the first thing an agent or editor sees. Learn how to make a good first impression with your email address.

How to Speed Up Your Author Website

How to Speed Up Your Author Website

by Thomas Umstattd Jr. | Feb 2, 2022 | Author Websites, Blogging, Platform

If your author website doesn’t show in Google’s search results, make sure you’ve removed these website speed bumps.

What Every Author Needs to Know About Cyber Security

What Every Author Needs to Know About Cyber Security

by Thomas Umstattd Jr. | Dec 8, 2021 | Author Websites, Business Advice, Platform

Every author needs cyber security. Discover which of your vectors are most vulnerable to attack and how you can protect them.

How to Create an Author Press Kit with Susan Neal

How to Create an Author Press Kit with Susan Neal

by Thomas Umstattd Jr. | Nov 10, 2021 | Author Websites, Podcasting, PR, Promotion

If you want to secure media interviews about your book, learn why you need an author press kit, what you should include, and where to place it on your website.

Is Your Author “About Me” Page Boring Your Readers To Death?

Is Your Author “About Me” Page Boring Your Readers To Death?

by Thomas Umstattd Jr. | Oct 20, 2021 | Author Websites, Blogging, Platform, Promotion, Publishing, Writing Tips

Most author About Me pages are as fascinating as Mr. Rogers’ sweater choices. Here’s how to craft a killer About page.

Author Media: The Behind-the-Scenes Story

Author Media: The Behind-the-Scenes Story

by Thomas Umstattd Jr. | Oct 6, 2021 | Author Websites, Platform, Promotion

Peek behind the scenes to find out how Author Media came to serve authors like you and how we’ll serve you in the coming years.

How Author Websites Irritate Readers (and what to do about it)

How Author Websites Irritate Readers (and what to do about it)

by Thomas Umstattd Jr. | Aug 4, 2021 | Author Websites, Platform

Have you ever been irritated by a website? Did you know that readers may be having that exact same experience when they visit your website? Ticking off your website visitors is a bad way to get more readers. Here are seven ways author websites annoy visitors and what to do about it.

How to Get Strangers to Want to Buy Your Book Using Reciprocity (Marketing Psychology)

How to Get Strangers to Want to Buy Your Book Using Reciprocity (Marketing Psychology)

by Thomas Umstattd Jr. | Apr 14, 2021 | Author Websites, Marketing Psychology, Promotion

Learn how three principles of reciprocity will help you show kindness to your readers and sell more books.

How to Connect with Teen Readers: A Coaching Session With a Pre-Published YA Novelist

How to Connect with Teen Readers: A Coaching Session With a Pre-Published YA Novelist

by Thomas Umstattd Jr. | Apr 7, 2021 | Author Websites, Platform, Public Speaking

Learn how authors writing YA books can connect with teen readers.

How to Improve Your Author Website with Carla Hoch

How to Improve Your Author Website with Carla Hoch

by Thomas Umstattd Jr. | Mar 3, 2021 | Author Websites, Blogging, Platform

Learn how to create an author website your readers want to visit. Carla Hoch shares her success story.

A Short History of Facebook Marketing for Authors

A Short History of Facebook Marketing for Authors

by Thomas Umstattd Jr. | Feb 17, 2021 | Advertising, Author Websites, Platform, Social Media

Facebook is about to change. Authors need to know what’s coming and how to survive the digital upheaval.

Search Engine Optimization (SEO) for Author Websites

Search Engine Optimization (SEO) for Author Websites

by Thomas Umstattd Jr. | Jan 20, 2021 | Author Websites, Platform, Strategy

Learn how to improve your website’s SEO so readers can easily find you and buy your books.

The 5 Baby-Step Platform Building Process

The 5 Baby-Step Platform Building Process

by Thomas Umstattd Jr. | Nov 4, 2020 | Author Websites, Platform, Strategy

New authors can implement these important baby steps to strengthen their career development right now. Learn to walk before you run.

How to Survive Cancel Culture as a Writer

How to Survive Cancel Culture as a Writer

by Thomas Umstattd Jr. | Aug 3, 2020 | Author Websites, Platform

Learn three strategies that will protect your writing career from cancel culture.

How to Build an Author Website in a Day

How to Build an Author Website in a Day

by Thomas Umstattd Jr. | Jun 29, 2020 | Author Websites, Platform

You don’t need to hire a company to build you a website, you can do it yourself and it is easier than you think. You can learn how to build your very own professional author website.

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