by Thomas Umstattd Jr. | Mar 9, 2022 | Advertising, Promotion, Social Media
Facebook can be useful for authors if you use it in the right way. Find out how you can use Facebook to help you sell more books.
by Thomas Umstattd Jr. | May 26, 2021 | News, Social Media
Learn how to avoid social media distractions, connect with qualified authors, and write better books with our new social network for authors.
by Thomas Umstattd Jr. | Feb 17, 2021 | Advertising, Platform, Social Media
Facebook is about to change. Authors need to know what’s coming and how to survive the digital upheaval.
by Thomas Umstattd Jr. | Dec 2, 2020 | Platform, Social Media, Strategy
Should authors establish a presence on Parler and MeWe? Learn about the new social media platforms, and find out if you can connect with your readers there.
by Thomas Umstattd Jr. | Dec 10, 2018 | Advertising, Promotion, Social Media
In this episode we are going to talk about the right way to use Facebook to sell more books! Last week we talked about why Facebook is overrated for book marketing, but we didn’t say it’s completely useless, so today we’re going to talk about the ways Facebook CAN...
by Thomas Umstattd Jr. | Dec 4, 2018 | Advertising, Business Advice, Promotion, Publishing, Social Media
Why Facebook is Overrated for Book Marketing
by Thomas Umstattd Jr. | Sep 4, 2018 | Promotion, Social Media
In this episode, we talk about how to host a live video on Facebook to promote your next book launch. It is easy to look and sound amazing on Facebook Live!
by Thomas Umstattd Jr. | Jun 26, 2018 | Advertising, Marketing 101, Promotion
Learn four advertising fundamentals that apply when buying ads on Facebook, Amazon, Goodreads, and anywhere you buy advertising.
by Thomas Umstattd Jr. | Feb 6, 2018 | News, Promotion, Social Media
The 2018 changes to Facebook are changing what works and what doesn’t work for authors and books. Listen to this episode to learn how to make Facebook work for your writing.
by Thomas Umstattd Jr. | Jan 16, 2018 | News, Promotion, Social Media
On January 11th, 2018 Facebook announced massive changes to what content people will see. Here is a detailed analysis of the new Facebook changes and what they mean for authors
by Thomas Umstattd Jr. | Nov 8, 2016 | Promotion, Social Media
Intro Paragraph: In case you haven’t noticed, using videos as part of marketing is exploding. USA Today, everywhere else as well. So how do we as authors get on this train and use it to engage readers more deeply? Talking Points: 1. Why Video? YouTube-the greatest...
by Thomas Umstattd Jr. | Mar 1, 2015 | Promotion
Question from Jen Q: I really enjoyed this podcast, but I’m curious as to how aspiring writers are supposed to use Facebook and Twitter differently? Question from J.T. Stoll Author of The Rift I’m an indie fantasy author and trying to figure out how...
by Thomas Umstattd Jr. | Nov 4, 2014 | Promotion, Social Media
Show Outline: Here’s the run-down on how I threw the FB Party: What is a Facebook party? How do You prepare? How did you promote? What prizes did you use? How to you run a Facebook party. (Jim) I had a core group of people (~30) on a launch team who committed to...
by Thomas Umstattd Jr. | Mar 31, 2014 | Promotion, Social Media
In this episode we are going to talk about Facebook. And more specifically, how to get more Facebook fans. Why Facebook is still important: Still the biggest social network (after email) Publishers pay attention to Facebook, particularly your PTAT score. 12 Ways to...
by Thomas Umstattd Jr. | Aug 8, 2013 | Promotion, Publishing, Social Media, Writing Craft
Pages, or Fan Pages as some people call them, are one of the best ways to promote your book or cause on Facebook. They are much more flexible than groups and won’t dilute your profile with people you don’t know.
Here is how to create a page of your own.