by Thomas Umstattd Jr. | Feb 17, 2021 | Advertising, Author Websites, Platform, Social Media
Facebook is about to change. Authors need to know what’s coming and how to survive the digital upheaval.
by Thomas Umstattd Jr. | Dec 2, 2020 | Platform, Social Media, Strategy
Should authors establish a presence on Parler and MeWe? Learn about the new social media platforms, and find out if you can connect with your readers there.
by Thomas Umstattd Jr. | Dec 10, 2018 | Advertising, Promotion, Social Media
Podcast: Play in new window | Download | EmbedSubscribe: Google Podcasts | Spotify | Amazon Music | Stitcher | Podcast Index | TuneIn | RSS | MoreIn this episode we are going to talk about the right way to use Facebook to sell more books! Last week we talked about why...
by Thomas Umstattd Jr. | Dec 4, 2018 | Advertising, Business Advice, Promotion, Publishing, Social Media
Why Facebook is Overrated for Book Marketing
by Thomas Umstattd Jr. | Sep 4, 2018 | Promotion, Social Media
In this episode, we talk about how to host a live video on Facebook to promote your next book launch. It is easy to look and sound amazing on Facebook Live!
by Thomas Umstattd Jr. | Jun 26, 2018 | Advertising, Marketing 101, Promotion
In this episode, we talk about four advertising fundamentals that apply when buying ads on Facebook, Amazon, GoodReads, and more!
by Thomas Umstattd Jr. | Feb 6, 2018 | News, Promotion, Social Media
The 2018 changes to Facebook are changing what works and what doesn’t work for authors and books. Listen to this episode to learn how to make Facebook work for your writing.
by Thomas Umstattd Jr. | Jan 16, 2018 | News, Promotion, Social Media
On January 11th, 2018 Facebook announced massive changes to what content people will see. Here is a detailed analysis of the new Facebook changes and what they mean for authors
by Thomas Umstattd Jr. | Nov 8, 2016 | Promotion, Social Media
Podcast: Play in new window | Download | EmbedSubscribe: Google Podcasts | Spotify | Amazon Music | Stitcher | Podcast Index | TuneIn | RSS | MoreIntro Paragraph: In case you haven’t noticed, using videos as part of marketing is exploding. USA Today, everywhere else...
by Thomas Umstattd Jr. | Mar 1, 2015 | Promotion
Podcast: Play in new window | Download | EmbedSubscribe: Google Podcasts | Spotify | Amazon Music | Stitcher | Podcast Index | TuneIn | RSS | MoreQuestion from Jen Q: I really enjoyed this podcast, but I’m curious as to how aspiring writers are supposed to use...
by Thomas Umstattd Jr. | Nov 4, 2014 | Promotion, Social Media
Podcast: Play in new window | Download | EmbedSubscribe: Google Podcasts | Spotify | Amazon Music | Stitcher | Podcast Index | TuneIn | RSS | MoreShow Outline: Here’s the run-down on how I threw the FB Party: What is a Facebook party? How do You prepare? How did...
by Caitlin Muir | Jun 2, 2014 | Author Websites, Platform, Promotion, Public Speaking, Publishing, Social Media, Writing Tips
Fresh out of ideas on how to help your writing take off? You’re in luck. We’ve compiled a list of 89 book marketing ideas that will change your life, build your brand, and sell your book.
by Thomas Umstattd Jr. | Mar 31, 2014 | Promotion, Social Media
Podcast: Play in new window | Download | EmbedSubscribe: Google Podcasts | Spotify | Amazon Music | Stitcher | Podcast Index | TuneIn | RSS | MoreIn this episode we are going to talk about Facebook. And more specifically, how to get more Facebook fans. Why Facebook is...
by Thomas Umstattd Jr. | Aug 8, 2013 | Promotion, Publishing, Social Media, Writing Tips
Pages, or Fan Pages as some people call them, are one of the best ways to promote your book or cause on Facebook. They are much more flexible than groups and won’t dilute your profile with people you don’t know.
Here is how to create a page of your own.
by Thomas Umstattd Jr. | Mar 25, 2013 | Author Websites, Blogging, Platform, Publishing, Writing Tips
If you build it they won’t come. The only way to get people to visit your author website is to give them something they are looking for. But what is that? This article summarizes research done by the Codex Group about what readers want from author websites.