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Recent Episodes & Posts:

How to Promote Literary Fiction With Jane Friedman

Jan 13, 2021 | Advertising, Promotion, Strategy

Marketing literary fiction is different than marketing genre fiction. Standard marketing practices don’t always work. In this article you’ll learn what does.

Amazon Advertising in 2021

Jan 6, 2021 | Advertising, Independent Publishing, Promotion

Amazon continually tests and changes their ads platform, and authors must stay up to date. Bryan Cohen reports on what’s changed this year.

How to Prevent Writing Burnout

Dec 21, 2020 | Productivity, Publishing, Strategy, Writing Tips

Follow these four crucial principles to avoid author burnout and maintain a healthy writing career.

How to Pick a Strong Book Title

Dec 9, 2020 | Book Design, Publishing, Writing Tips

Your book’s title should accomplish four goals with only a few words. Learn how to create a memorable title that is easy to find and recommend.

Parler, MeWe, and How to Navigate Social Media Splintering as an Author

Dec 2, 2020 | Platform, Social Media, Strategy

Should authors establish a presence on Parler and MeWe? Learn about the new social media platforms, and find out if you can connect with your readers there.