Book Reviews Archives

How to Use Goodreads to Promote Your Book

by Thomas Umstattd Jr. | Mar 30, 2022 | Promotion, Publishing, Social Media, Writing Tips

Goodreads is one of the most effective social networks for authors. Learn how to use Goodreads to connect with readers and sell more books.

How to Launch Your Book in 2022

by Thomas Umstattd Jr. | Feb 16, 2022 | Promotion, Strategy

Your book deserves a well-planned, effective book launch. Learn how to maximize sales in those all-important first 30 days after release.

How to Build an Author Brand with David Loy

by Thomas Umstattd Jr. | Feb 9, 2022 | Branding, Promotion, Strategy

Learn how to create an author brand that communicates your message and your reputation in this interview with digital marketing expert David Loy.

What Every Author Needs to Know About Copyright Law with James Scott Bell

by Thomas Umstattd Jr. | Nov 3, 2021 | Business Advice, Publishing

Find out who should register the copyright for a book, why it may be important, and when is the best time to do it.

How to Write Book Reviews Readers Will Want to Read

by Thomas Umstattd Jr. | Aug 18, 2021 | Blogging, Platform, Promotion, Strategy

Five tips to help you write useful book reviews that will build credibility and connection with your readers.

How to Get More 5-Star Reviews With Beta Readers, Editors, and Launch Teams

by Thomas Umstattd Jr. | Mar 17, 2021 | Promotion, Strategy

Connect with three groups of people who will help you write a book that makes readers want to write raving reviews.

How to Promote Literary Fiction With Jane Friedman

by Thomas Umstattd Jr. | Jan 13, 2021 | Advertising, Promotion, Strategy

Marketing literary fiction is different than marketing genre fiction. Standard marketing practices don’t always work. In this article you’ll learn what does.

Where Negative Book Reviews Come From And How to Make Them Go Away

by Thomas Umstattd Jr. | May 25, 2020 | Book Design, Promotion, Strategy

Not all bad reviews are bad for sales. Learn how to get fewer bad reviews and how to respond to the ones you have.

How to Get More Book Reviews with Jim Kukral

by Thomas Umstattd Jr. | Mar 16, 2020 | Book Design, Publishing

The more reviews you have, the more books you sell. And the more books you sell, the more reviews you get.

How to Make Your Book More Popular (Social Proof)

by Thomas Umstattd Jr. | Feb 24, 2020 | Marketing Psychology, Promotion

The better you know what motivates readers, the better you can motivate them to read your book. This is the heart of marketing. Please use it for good.

How to Use Your Book’s Back Matter to Sell More Books

by Thomas Umstattd Jr. | Mar 25, 2019 | Book Design, Independent Publishing, Promotion, Publishing

Learn how to use your book’s back matter to sell more books and grow your email list.

How to Boost Book Sales With Advanced Reader Copies (ARCs)

by Thomas Umstattd Jr. | Sep 18, 2018 | Promotion, Strategy, Writing Tips

In this episode we are going to talk about the best things you can do with your Advanced Reader Copies of your book …