115 – Why Traditional Authors should NEVER pay for marketing
Many authors view spending money on book marketing as part of building a platform. Here’s why that’s a mistake.
113 – Content Marketing With Joanna Penn
New York Times Bestselling Indie Author Joanna Penn talks about how novelists can use content marketing to promote your book.
105 – How to Sell More Books With Amazon Ads
In this episode, we a talk with best-selling author Lacy William about how she uses Amazon Advertisements to sell more books.
099 – Three Marketing Mindsets We Suggest You Adopt For the Rest of the Year
Unlock your potential with the right marketing mindset for authors. Discover key strategies to boost your writing success.
093 – What Authors Can Learn from Bad Super Bowl Ads
Tips from observing good (and bad) professional marketing campaigns.
084 – How to Create A Breakthrough Author Brand Step 4 – Look in Your Reader’s Mirror
Most authors never reach the fourth level of building a brand. Find out what makes fourth-tier branding possible for authors.
076 – How To Become a Career Writer Part 2: Make Maximum Money on Your Book
Dismantle the myth of the starving artist and discover how to maximize profit on book sales with practical strategies.
068 – Where to Spend Your Marketing Money
Episode 068 – Where to Spend Your Marketing Money (3790) We often discuss what not to spend your money on, and we feature free marketing techniques. In this article, we’ll answer a question from Erica Borgerson, author of The Lazy Girl Guide to...
062 – 7 Ways to Avoid the Email Spam Filter
In this episode, we discuss email marketing, focusing on how to avoid spam filters when sending emails. We often emphasize that email is gold, but if it gets caught in a spam filter and doesn’t reach your reader’s inbox, it’s ineffective. We’ve frequently discussed...
061 – Marketing 101: The Five Ps of Novel Marketing
Learn how to apply the time-tested “P”s of marketing to your book promotion efforts.
Book Scavenger Hunts
A book scavenger hunt is an effective way to connect with authors and new readers. Find out how it works and how you can host your own.
052 – To Book Trailer, or Not Book Trailer … that is the question
Discover what you’ll need to create an effective book trailer and find out how it will affect your sales.
048 – The Right Way and the Wrong Way to Sign Books
Discover how to make your book, your book signing, and your brand memorable and meaningful for your readers.
046 – Why You Should Love It When Your Novel Gets Pirated
If your book is pirated, have you really lost a ton of sales? Find out in this episode.
045 – Five Keys to Working with Book Stores, Before You’re Published and After
In this episode, we cover five keys to getting the attention of physical, walk-in bookstores.
