105 – How to Sell More Books With Amazon Ads
In this episode, we a talk with best-selling author Lacy William about how she uses Amazon Advertisements to sell more books.
099 – Three Marketing Mindsets We Suggest You Adopt For the Rest of the Year
Just a little over halfway through the year, it’s that time where many of us do an inventory check … and look at what we need to adjust for the rest of the year. We’re not going to call these second half resolutions, because these are not have tos … so you don’t...
093 – What Authors Can Learn from Bad Super Bowl Ads
Intro Paragraph: Expensive, but the REACH is unparalleled. 1967 the cost was $42,000 for a 30. Today 5 million Spending that kind of money means you have to create a great ad Talking Points: Seahawks One of the biggest TV shows in the world If you...
084 – How to Create A Breakthrough Author Brand Step 4 – Look in Your Reader’s Mirror
Most authors never reach the fourth level of building a brand. Find out what makes fourth-tier branding possible for authors.
076 – How To Become a Career Writer Part 2: Make Maximum Money on Your Book
Dismantle the myth of the starving artist and discover how to maximize profit on book sales with practical strategies.
068 – Where to Spend Your Marketing Money
Episode 068 – Where to Spend Your Marketing Money (3790) We often discuss what not to spend your money on, and we feature free marketing techniques. In this article, we’ll answer a question from Erica Borgerson, author of The Lazy Girl Guide to...
062 – 7 Ways to Avoid the Email Spam Filter
In this episode, we discuss email marketing, focusing on how to avoid spam filters when sending emails. We often emphasize that email is gold, but if it gets caught in a spam filter and doesn’t reach your reader’s inbox, it’s ineffective. We’ve frequently discussed...
061 – Marketing 101: The Five Ps of Novel Marketing
Learn how to apply the time-tested “P”s of marketing to your book promotion efforts.
Book Scavenger Hunts
A book scavenger hunt is an effective way to connect with authors and new readers. Find out how it works and how you can host your own.
052 – To Book Trailer, or Not Book Trailer … that is the question
Discover what you’ll need to create an effective book trailer and find out how it will affect your sales.
048 – The Right Way and the Wrong Way to Sign Books
Discover how to make your book, your book signing, and your brand memorable and meaningful for your readers.
046 – Why You Should Love It When Your Novel Gets Pirated
If your book is pirated, have you really lost a ton of sales? Find out in this episode.
045 – Five Keys to Working with Book Stores, Before You’re Published and After
Some say bookstores are only interested in promoting the best-selling authors. While that’s not true, getting their focus will take some tricks and techniques. In this episode, we cover five keys to getting the attention of physical,...
Writing for Your Website – How To Craft Pages That Readers Actually Want to Read
Is your website copy boring readers? You only have seven seconds to capture attention so make sure your web copy works.
043 – How to Create A Breakthrough Author Brand Step 3 – Look Through Your Readers
Learn how to listen in when your readers talk about you, and find out how their words can help refine your author brand.
