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The Cultural Zeitgeist Shift That’s Making Indie Authors Rich

The Cultural Zeitgeist Shift That’s Making Indie Authors Rich

by Thomas Umstattd Jr. | Apr 8, 2026 | Culture & Politics, Publishing, Writing Craft, Zeitgeist, Zeitgeist 101

Discover the cultural shift in zeitgeist that reflects the changing preferences of American readers.

Zeitgeist, Dystopian Fatigue, and the Rise of Ruthless & Noble Heroes  

Zeitgeist, Dystopian Fatigue, and the Rise of Ruthless & Noble Heroes  

by Thomas Umstattd Jr. | Jul 30, 2025 | Author Update, Genre Analysis, Turnings, Zeitgeist, Zeitgeist 101

Explore the cultural vibe shift reshaping reader preferences and learn what sells now and where fiction is headed next.

The Sci-Fi Zeitgeist Has Shifted: What Authors Need to Know

The Sci-Fi Zeitgeist Has Shifted: What Authors Need to Know

by Thomas Umstattd Jr. | Feb 26, 2025 | Genre Analysis, Publishing, Writing Craft, Zeitgeist, Zeitgeist 101

Dive into the essentials of writing a sci-fi novel amidst evolving themes like population collapse and AI advancements.

How to Write Stories Readers Will Love by Knowing the Zeitgeist 

How to Write Stories Readers Will Love by Knowing the Zeitgeist 

by Thomas Umstattd Jr. | Oct 30, 2024 | Strategy, Turnings, Writing Craft, Zeitgeist, Zeitgeist 101

If it takes you two years to write a book, you owe it to yourself to ask the question, “What kinds of books will be popular in two years?” Reader preferences change over time, but sometimes they change rapidly. If you don’t keep up, you can get stuck...
How to Write Enduring Bestsellers with the Two-Act Chiastic Structure

How to Write Enduring Bestsellers with the Two-Act Chiastic Structure

by Thomas Umstattd Jr. | Oct 16, 2024 | Publishing, Writing Craft, Zeitgeist, Zeitgeist 101

Struggling to write your three-act story? Discover another story structure from ancient history that will satisfy your readers and help you finish your book.

How to Write Novels Men Want to Read

How to Write Novels Men Want to Read

by Thomas Umstattd Jr. | Sep 4, 2024 | Writing Craft, Zeitgeist, Zeitgeist 101

Explore the reasons why men may not be reading novels published by big publishers. Find out how this product-market mismatch affects male readership.

How to Write for American Readers – An Author’s Guide to  America’s Regional Cultures

How to Write for American Readers – An Author’s Guide to America’s Regional Cultures

by Thomas Umstattd Jr. | Dec 13, 2023 | Branding, Platform, Writing Craft, Zeitgeist, Zeitgeist 101

To write for American readers, you must understand which American readers you’re targeting. Learn how American culture differs by region so you can write what resonates.

The Psychological Reasons Readers Read Books

The Psychological Reasons Readers Read Books

by Thomas Umstattd | Mar 29, 2023 | Genre Analysis, Marketing Psychology, Publishing, Writing Craft, Zeitgeist, Zeitgeist 101

You have a major advantage over AI writing tools like GPT-4 and ChatGPT. Learn how to discover and leveraging your edge in your genre.

7 Secrets of Amazing Author Websites

In this free video course, you will learn how to craft a website that readers will love visiting.

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Recent Episodes

  • Capturing a Shifting Zeitgeist of Paranoia, Betrayal, and Disrupted Domestic Normalcy 
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  • The Cultural Zeitgeist Shift That’s Making Indie Authors Rich
  • The Week Romance Died? Harlequin AI Deal + NY Times Bestseller Shake-Up
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