• About
  • Resources
    • Patron Toolbox
    • Mastermind Groups
    • Podcast Host Directory
    • Affiliate Links
    • Podcast Gear Guide
    • AI Thomas
  • Courses
  • Blog
    • Platform
    • Publishing
    • Promotion
    • Zeitgeist
  • Podcasts
    • Novel Marketing
    • Author Update
    • Christian Publishing Show
  • Conference
  • .social
  • Contact
Zeitgeist: Steak & Shake

Zeitgeist: Steak & Shake

by Thomas Umstattd Jr. | Jan 14, 2026 | Culture & Politics, Turnings, Zeitgeist

A fast-food company poised to do very well in the new zeitgeist. I was the fastest-growing fast-food company in the country last year.

Zeitgeist: Davy Crockett King of the First Turning 

Zeitgeist: Davy Crockett King of the First Turning 

by Thomas Umstattd Jr. | Oct 24, 2025 | Author Update, Book & Movie Reviews, Turnings, Zeitgeist

America has had two kings and neither of them were Arthur. Our kings were Davy Crockett, King of the Wild Frontier and Elvis Presley the king of Rock ‘n’ Roll.

Zeitgeist: Mary Poppins: From Grimbright to Nobledark

Zeitgeist: Mary Poppins: From Grimbright to Nobledark

by Thomas Umstattd Jr. | Sep 5, 2025 | Turnings, Zeitgeist

his conversation unpacks how stories reflect cultural “turnings” in the zeitgeist, using Mary Poppins, Winnie the Pooh, Marines in wartime, and superhero tales as case studies.

Zeitgeist, Dystopian Fatigue, and the Rise of Ruthless & Noble Heroes  

Zeitgeist, Dystopian Fatigue, and the Rise of Ruthless & Noble Heroes  

by Thomas Umstattd Jr. | Jul 30, 2025 | Author Update, Genre Analysis, Turnings, Zeitgeist, Zeitgeist 101

Explore the cultural vibe shift reshaping reader preferences and learn what sells now and where fiction is headed next.

How to Write Stories Readers Will Love by Knowing the Zeitgeist 

How to Write Stories Readers Will Love by Knowing the Zeitgeist 

by Thomas Umstattd Jr. | Oct 30, 2024 | Strategy, Turnings, Writing Craft, Zeitgeist, Zeitgeist 101

If it takes you two years to write a book, you owe it to yourself to ask the question, “What kinds of books will be popular in two years?” Reader preferences change over time, but sometimes they change rapidly. If you don’t keep up, you can get stuck...

7 Secrets of Amazing Author Websites

In this free video course, you will learn how to craft a website that readers will love visiting.

You have Successfully Subscribed!

Recent Episodes

  • The Four Loves That Drive Fiction
  • Zeitgeist: Globalists vs. Nationalists: What the UK and Japanese Elections Tell Us About the Changing Culture
  • Draft2Digital Confirms: Amazon Sales Reports Are Off by 50%
  • 15 Rules for Book Advertising with David Gaughran
  • Zeitgeist: First Turning Noblebright vs. Second Turning Grimbright
  • Audible Forces Every Title Into New Royalty Model

Categories

  • Author Update (46)
  • Platform (308)
    • Author Websites (105)
    • Blogging (58)
    • Branding (28)
    • Podcasting (17)
    • Public Speaking (14)
    • Social Media (81)
  • Promotion (379)
    • Advertising (30)
    • Copywriting (11)
    • Email Marketing (30)
    • Marketing 101 (13)
    • Marketing Psychology (13)
    • PR (20)
    • Strategy (73)
  • Publishing (335)
    • Audiobook Publishing (10)
    • Book Design (25)
    • Business Advice (57)
    • Conference Tips (16)
    • Crowdfunding (13)
    • Independent Publishing (51)
    • Productivity (54)
    • Traditional Publishing (24)
    • Writing Craft (144)
  • Zeitgeist (103)
    • Book & Movie Reviews (5)
    • Culture & Politics (16)
    • Genre Analysis (13)
    • News (65)
    • Turnings (5)
    • Zeitgeist 101 (8)

Tags

Advertising (32) AI (20) Amazon (42) Audiobooks (19) Author Websites (107) Blogging (72) Book Covers (24) Book Launch (31) Book Promotion (137) Book Reviews (19) Branding (38) Business (66) Conference Tips (17) Craft (29) Crowdfunding (20) Editors (26) Email List Growth (32) Email Marketing (42) Email Newsletter (28) Facebook (26) Fiction (20) Independent Publishing (83) Interview (118) Kickstarter (22) Measurement (19) News (20) Planning (18) Platform (78) Podcasting (34) Podcast Tour (18) Productivity (89) Publishing (33) Reader Magnet (25) Readers (61) Sales (24) Self Promotion (22) SEO (19) Social Media (69) Strategy (39) Traditional Publishing (28) Twitter (19) WordPress (33) WordPress Plugins (17) Writing (95) Writing Tools (34)
  • Home
  • About
  • Resources
    • Courses
    • Contact
    • Mastermind Groups
    • Podcast Host Directory
  • Blog
    • Author Websites
    • Writing Craft
    • Blogging
  • Novel Marketing Podcast
    • Subscribe to Podcast
    • Patreon
  • Privacy & DMCA Policy
  • Terms of Service
  • Contact