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Zeitgeist: Why Gen Z Is Abandoning Hip-Hop Radio for Country Music

Zeitgeist: Why Gen Z Is Abandoning Hip-Hop Radio for Country Music

by Thomas Umstattd Jr. | Aug 10, 2026 | Zeitgeist

Discover what the shift in music preferences signals and how to apply it to your writing and marketing.

Zeitgeist: How to Navigate Leftist Violence as an Influencer

Zeitgeist: How to Navigate Leftist Violence as an Influencer

by Thomas Umstattd Jr. | Jul 29, 2026 | Culture & Politics, Zeitgeist

How to navigate leftist violence and protect your family as an influencer.

Zeitgeist: How Shifting Public Attitudes on the U.S. Military Are Reshaping Storytelling

Zeitgeist: How Shifting Public Attitudes on the U.S. Military Are Reshaping Storytelling

by Thomas Umstattd Jr. | Jul 13, 2026 | Culture & Politics, Zeitgeist

Two U.S. military veterans discuss how attitudes toward service members have changed since the Gulf War, the rise of military “zero-defect culture,” the impact of the Afghanistan withdrawal and COVID-era policies on morale and recruitment, and how these shifts are influencing a new generation of military fiction.

Zeitgeist: Cozy Fantasy and LitRPG SURGE as Hottest Niches in 2026

Zeitgeist: Cozy Fantasy and LitRPG SURGE as Hottest Niches in 2026

by Thomas Umstattd Jr. | Jul 13, 2026 | Genre Analysis, Zeitgeist

A summer 2026 K-lytics report reveals fantasy titles are outselling science fiction by nearly four to one, driven largely by romantasy and the rapidly growing LitRPG subgenre.

Zeitgeist: Stories Made by People Who Hate Them

Zeitgeist: Stories Made by People Who Hate Them

by Thomas Umstattd Jr. | May 20, 2026 | Zeitgeist

Stories made by people who hate them: why faithful adaptations like Epic: The Musical earn billion-stream success while Hollywood’s deconstructed reboots keep failing, and what authors can learn from the pattern.

Zeitgeist: Globalists vs. Nationalists: What the UK and Japanese Elections Tell Us About the Changing Culture

Zeitgeist: Globalists vs. Nationalists: What the UK and Japanese Elections Tell Us About the Changing Culture

by Thomas Umstattd Jr. | May 13, 2026 | Culture & Politics, Zeitgeist

Reform UK, Japan’s landslide, and the AfD surge reveal a global culture war. Here’s what the nationalist realignment means for your books and marketing.

Zeitgeist: First Turning Noblebright vs. Second Turning Grimbright

Zeitgeist: First Turning Noblebright vs. Second Turning Grimbright

by Thomas Umstattd Jr. | May 5, 2026 | Book & Movie Reviews, Zeitgeist

Thomas and Jonathan map classic films onto the Noble/Grim + Bright/Dark axis, the four-quadrant version of the Strauss-Howe generational turnings.

Zeitgeist: Project Hail Mary Rockets Past $226 Million at Domestic Box Office

Zeitgeist: Project Hail Mary Rockets Past $226 Million at Domestic Box Office

by Thomas Umstattd Jr. | Apr 14, 2026 | Book & Movie Reviews, Zeitgeist

Project Hail Mary has crossed $430 million worldwide at the box office. Find out what its success reveals about what readers and want and how authors can connect.

The Cultural Zeitgeist Shift That’s Making Indie Authors Rich

The Cultural Zeitgeist Shift That’s Making Indie Authors Rich

by Thomas Umstattd Jr. | Apr 8, 2026 | Culture & Politics, Publishing, Writing Craft, Zeitgeist, Zeitgeist 101

Discover the cultural shift in zeitgeist that reflects the changing preferences of American readers.

Zeitgeist: One Piece Passes Superman as Best-Selling Comic with 600 Million Copies 

Zeitgeist: One Piece Passes Superman as Best-Selling Comic with 600 Million Copies 

by Thomas Umstattd Jr. | Mar 30, 2026 | Book & Movie Reviews, Zeitgeist

One Piece has officially hit 600 million copies in circulation worldwide, matching and effectively surpassing Superman’s nearly 90-year sales record in under 30 years.

Zeitgeist: Mystery Thriller Suspense K-Lytics Report

Zeitgeist: Mystery Thriller Suspense K-Lytics Report

by Thomas Umstattd Jr. | Mar 23, 2026 | Genre Analysis, Zeitgeist

Kindle trends show that techno thrillers are up 49%. Find out what this says about current readers and publishers.

Zeitgeist: Hormonal Birth Control May Quietly Change What Romance Readers Crave in Male Heroes

Zeitgeist: Hormonal Birth Control May Quietly Change What Romance Readers Crave in Male Heroes

by Thomas Umstattd Jr. | Mar 14, 2026 | Culture & Politics, Genre Analysis, Zeitgeist

Prescription medications are changing women’s preferences, from who they find attractive to what kind of heroes they want to read in their fiction.

Zeitgeist: AI as Metaphor: Corporations, Pagan Gods & the Managerial State

Zeitgeist: AI as Metaphor: Corporations, Pagan Gods & the Managerial State

by Thomas Umstattd Jr. | Mar 3, 2026 | Book & Movie Reviews, Culture & Politics, Zeitgeist

For the past 40 years, AI villains in fiction have been metaphors for the soulless managerial state that stripped human agency throughout the 20th century.

Anthropic to Pay Authors $3000 Per Book, Zeitgeist, and Author Arrested for Tweets

Anthropic to Pay Authors $3000 Per Book, Zeitgeist, and Author Arrested for Tweets

by Thomas Umstattd Jr. | Sep 8, 2025 | Author Update

Breaking News: Anthropic Settlement Thomas: Welcome to Author Update! We have some breaking news for you, but first, I’m Thomas Umstattd Jr. And I’m Jonathan Shuerger. And what’s our breaking news? Jonathan: Today we’re gonna be talking about,...
When to Ignore Your Editor

When to Ignore Your Editor

by Thomas Umstattd Jr. | Aug 27, 2025 | Platform, Writing Craft

Discover 7 issues authors must beware of when getting editorial suggestions from humans or AI and when to ignore or accept the feedback.

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  • Zeitgeist: Why Gen Z Is Abandoning Hip-Hop Radio for Country Music
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  • Zeitgeist: How to Navigate Leftist Violence as an Influencer

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