093 – What Authors Can Learn from Bad Super Bowl Ads

Intro Paragraph:

Expensive, but the REACH is unparalleled.

1967 the cost was $42,000 for a 30. Today 5 million  

Spending that kind of money means you have to create a great ad

Talking Points:

• Seahawks

   

• One of the biggest TV shows in the world

   

• If you have the money, it combats the fragmentation of media like nothing else

   

• It’s LIVE TV, that even millennials will watch
• Humor sells- Doritos
• Going for the heart sells- Ram Trucks Farmer spot. Mean Joe Green and coke a million years ago.
• Getting the audience involved sells- Doritos again! Users
• What sells and doesn’t sell
  1. Spots that don’t feature the product: Greatest Super Bowl ads of all time. Christian Science Monitor http://www.csmonitor.com/Business/2013/0130/Five-greatest-Super-Bowl-ads-of-all-time-video/Cat-Herders-EDS-2000
  2. GEICO
  3. Old Spice- Your Man Could Smell Like … https://www.youtube.com/watch?v=owGykVbfgUE

When thinking about your newsletters, blog posts, FB, Twitter, etc., you’re not spending 5 million dollars, but there is a cost, so spend your creative dollars wisely.

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