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Zeitgeist: Globalists vs. Nationalists: What the UK and Japanese Elections Tell Us About the Changing Culture

Zeitgeist: Globalists vs. Nationalists: What the UK and Japanese Elections Tell Us About the Changing Culture

by Thomas Umstattd Jr. | May 13, 2026 | Culture & Politics, Zeitgeist

Reform UK, Japan’s landslide, and the AfD surge reveal a global culture war. Here’s what the nationalist realignment means for your books and marketing.

Zeitgeist: Southern Poverty Law Center Indictment Exposes Alleged Fraud, Accelerates Vibe Shift on Racism Accusations

Zeitgeist: Southern Poverty Law Center Indictment Exposes Alleged Fraud, Accelerates Vibe Shift on Racism Accusations

by Thomas Umstattd Jr. | Apr 30, 2026 | Culture & Politics, Zeitgeist

a federal grand jury in Montgomery, Alabama, indicted the Southern Poverty Law Center on April 21, 2026. The 11-count indictment charges the SPLC with six counts of wire fraud, four counts of false statements to a federally insured bank, and one count of conspiracy to commit concealment money laundering. 

Zeitgeist: What Do Americans Consider Immoral?

Zeitgeist: What Do Americans Consider Immoral?

by Thomas Umstattd Jr. | Apr 24, 2026 | Culture & Politics, Zeitgeist

Pew Research Center Survey Exposes Deep Divides in American Views on Morality Thomas: A Pew Research study just came out about what Americans view as moral and immoral. This matters for authors because every novel has a moral system. Actions have consequences in...
The Cultural Zeitgeist Shift That’s Making Indie Authors Rich

The Cultural Zeitgeist Shift That’s Making Indie Authors Rich

by Thomas Umstattd Jr. | Apr 8, 2026 | Culture & Politics, Publishing, Writing Craft, Zeitgeist, Zeitgeist 101

Discover the cultural shift in zeitgeist that reflects the changing preferences of American readers.

Zeitgeist: Hormonal Birth Control May Quietly Change What Romance Readers Crave in Male Heroes

Zeitgeist: Hormonal Birth Control May Quietly Change What Romance Readers Crave in Male Heroes

by Thomas Umstattd Jr. | Mar 14, 2026 | Culture & Politics, Genre Analysis, Zeitgeist

Prescription medications are changing women’s preferences, from who they find attractive to what kind of heroes they want to read in their fiction.

Zeitgeist: AI Could Trigger an English Language Reset Like the Norman Conquest

Zeitgeist: AI Could Trigger an English Language Reset Like the Norman Conquest

by Thomas Umstattd Jr. | Mar 11, 2026 | Culture & Politics, Zeitgeist

AI and tools like ChatGPT and Grammarly are fundamentally transforming the English language. This deep dive explores how AI writing is changing us.

Zeitgeist: White House Uses Video Game Hype to Market War to Young Men

Zeitgeist: White House Uses Video Game Hype to Market War to Young Men

by Thomas Umstattd Jr. | Mar 11, 2026 | Culture & Politics, Zeitgeist

The Trump administration is selling the war very differently from past conflicts.

Zeitgeist: AI as Metaphor: Corporations, Pagan Gods & the Managerial State

Zeitgeist: AI as Metaphor: Corporations, Pagan Gods & the Managerial State

by Thomas Umstattd Jr. | Mar 3, 2026 | Book & Movie Reviews, Culture & Politics, Zeitgeist

For the past 40 years, AI villains in fiction have been metaphors for the soulless managerial state that stripped human agency throughout the 20th century.

Zeitgeist: Two Halftime Shows, One Nation: What the Super Bowl Split Says About American Readers

Zeitgeist: Two Halftime Shows, One Nation: What the Super Bowl Split Says About American Readers

by Thomas Umstattd Jr. | Feb 17, 2026 | Culture & Politics, Zeitgeist

The 2026 Super Bowl featured two competing halftime shows—the NFL’s official Bad Bunny performance and Turning Point USA’s alternative show with Kid Rock—and the streaming data reveals a seismic cultural shift that every author must understand about audience and platform.

Zeitgeist: Vibe Shift in Hockey

by Thomas Umstattd Jr. | Jan 27, 2026 | Culture & Politics, Zeitgeist

NHL Pride Drama VANISHES: The Vibe Shift Authors Need to Understand

Zeitgeist: Fonts Get Political

by Thomas Umstattd Jr. | Jan 20, 2026 | Culture & Politics, Zeitgeist

U.S. government used Times New Roman. It is a traditional serif font. Under the Biden administration, the State Department switched its documents from Times New Roman to Calibri, a sans serif font.

Zeitgeist: Record Breaking Bible Sales

by Thomas Umstattd Jr. | Jan 20, 2026 | Culture & Politics, Zeitgeist

Bible sales have reached record highs in the United States and the United Kingdom.

Zeitgeist: Radical Islam Moves to Europe

Zeitgeist: Radical Islam Moves to Europe

by Thomas Umstattd Jr. | Jan 16, 2026 | Culture & Politics, Zeitgeist

The United Arab Emirates just banned Emirates from going to university in the UK out of fears that students are getting radicalized by the Islamic Brotherhood. 

Zeitgeist: Steak & Shake

Zeitgeist: Steak & Shake

by Thomas Umstattd Jr. | Jan 14, 2026 | Culture & Politics, Turnings, Zeitgeist

A fast-food company poised to do very well in the new zeitgeist. I was the fastest-growing fast-food company in the country last year.

Zeitgeist: Karens Have a New Acronym A. W. F. U. L.

Zeitgeist: Karens Have a New Acronym A. W. F. U. L.

by Thomas Umstattd Jr. | Jan 27, 2025 | Culture & Politics, Zeitgeist

Thomas: This is a significant cultural shift, and the acronym is, frankly, awful. It stands for “Affluent White Female Urban Liberal.” It is being used in a way that feels similar to “WASP,” which stood for “White Anglo-Saxon Protestant.” That term became popular in...
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