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Zeitgeist: How to Navigate Leftist Violence as an Influencer

Zeitgeist: How to Navigate Leftist Violence as an Influencer

by Thomas Umstattd Jr. | Jul 29, 2026 | Culture & Politics, Zeitgeist

How to navigate leftist violence and protect your family as an influencer.

Zeitgeist: How Shifting Public Attitudes on the U.S. Military Are Reshaping Storytelling

Zeitgeist: How Shifting Public Attitudes on the U.S. Military Are Reshaping Storytelling

by Thomas Umstattd Jr. | Jul 13, 2026 | Culture & Politics, Zeitgeist

Two U.S. military veterans discuss how attitudes toward service members have changed since the Gulf War, the rise of military “zero-defect culture,” the impact of the Afghanistan withdrawal and COVID-era policies on morale and recruitment, and how these shifts are influencing a new generation of military fiction.

Zeitgeist: Happy Birthday, America. History Says You Should Be Dead

Zeitgeist: Happy Birthday, America. History Says You Should Be Dead

by Thomas Umstattd Jr. | Jul 7, 2026 | Culture & Politics, Zeitgeist

According to The Fate of Empires, a 1976 essay by British General Sir John Glubb, empires come with an expiration date. That date is 250 years. America hits that number this weekend, and half the internet has noticed. For some, the intense celebration this weekend is...
Zeitgeist: The UK Rape Gang Inquiry Report Is Out

Zeitgeist: The UK Rape Gang Inquiry Report Is Out

by Thomas Umstattd Jr. | Jun 24, 2026 | Culture & Politics, Zeitgeist

A break down of the UK rape gang inquiry report: its staggering scope, why British citizens are afraid to speak, and what authors can do about it.

Zeitgeist: In a News Scene Dominated By The Heavy, Let’s Take a Look At the Fun Around the World

Zeitgeist: In a News Scene Dominated By The Heavy, Let’s Take a Look At the Fun Around the World

by Thomas Umstattd Jr. | Jun 17, 2026 | Culture & Politics, Zeitgeist

Foreigners are falling in love with America’s heartland, barbecue, and massive portions — and it turns out culture makes the best fiction settings.

Zeitgeist: Light, Fire, and Clarity: What the Latest Baby Name Data Tells Us About the Shifting Culture

Zeitgeist: Light, Fire, and Clarity: What the Latest Baby Name Data Tells Us About the Shifting Culture

by Thomas Umstattd Jr. | May 26, 2026 | Culture & Politics, Zeitgeist

Explore the trends in baby names in 2025. Discover how names reflect clarity, light, and strength and the changing zeitgeist.

Zeitgeist: Globalists vs. Nationalists: What the UK and Japanese Elections Tell Us About the Changing Culture

Zeitgeist: Globalists vs. Nationalists: What the UK and Japanese Elections Tell Us About the Changing Culture

by Thomas Umstattd Jr. | May 13, 2026 | Culture & Politics, Zeitgeist

Reform UK, Japan’s landslide, and the AfD surge reveal a global culture war. Here’s what the nationalist realignment means for your books and marketing.

Zeitgeist: Southern Poverty Law Center Indictment Exposes Alleged Fraud, Accelerates Vibe Shift on Racism Accusations

Zeitgeist: Southern Poverty Law Center Indictment Exposes Alleged Fraud, Accelerates Vibe Shift on Racism Accusations

by Thomas Umstattd Jr. | Apr 30, 2026 | Culture & Politics, Zeitgeist

a federal grand jury in Montgomery, Alabama, indicted the Southern Poverty Law Center on April 21, 2026. The 11-count indictment charges the SPLC with six counts of wire fraud, four counts of false statements to a federally insured bank, and one count of conspiracy to commit concealment money laundering. 

Zeitgeist: What Do Americans Consider Immoral?

Zeitgeist: What Do Americans Consider Immoral?

by Thomas Umstattd Jr. | Apr 24, 2026 | Culture & Politics, Zeitgeist

Pew Research Center Survey Exposes Deep Divides in American Views on Morality Thomas: A Pew Research study just came out about what Americans view as moral and immoral. This matters for authors because every novel has a moral system. Actions have consequences in...
The Cultural Zeitgeist Shift That’s Making Indie Authors Rich

The Cultural Zeitgeist Shift That’s Making Indie Authors Rich

by Thomas Umstattd Jr. | Apr 8, 2026 | Culture & Politics, Publishing, Writing Craft, Zeitgeist, Zeitgeist 101

Discover the cultural shift in zeitgeist that reflects the changing preferences of American readers.

Zeitgeist: Hormonal Birth Control May Quietly Change What Romance Readers Crave in Male Heroes

Zeitgeist: Hormonal Birth Control May Quietly Change What Romance Readers Crave in Male Heroes

by Thomas Umstattd Jr. | Mar 14, 2026 | Culture & Politics, Genre Analysis, Zeitgeist

Prescription medications are changing women’s preferences, from who they find attractive to what kind of heroes they want to read in their fiction.

Zeitgeist: AI Could Trigger an English Language Reset Like the Norman Conquest

Zeitgeist: AI Could Trigger an English Language Reset Like the Norman Conquest

by Thomas Umstattd Jr. | Mar 11, 2026 | Culture & Politics, Zeitgeist

AI and tools like ChatGPT and Grammarly are fundamentally transforming the English language. This deep dive explores how AI writing is changing us.

Zeitgeist: White House Uses Video Game Hype to Market War to Young Men

Zeitgeist: White House Uses Video Game Hype to Market War to Young Men

by Thomas Umstattd Jr. | Mar 11, 2026 | Culture & Politics, Zeitgeist

The Trump administration is selling the war very differently from past conflicts.

Zeitgeist: AI as Metaphor: Corporations, Pagan Gods & the Managerial State

Zeitgeist: AI as Metaphor: Corporations, Pagan Gods & the Managerial State

by Thomas Umstattd Jr. | Mar 3, 2026 | Book & Movie Reviews, Culture & Politics, Zeitgeist

For the past 40 years, AI villains in fiction have been metaphors for the soulless managerial state that stripped human agency throughout the 20th century.

Zeitgeist: Two Halftime Shows, One Nation: What the Super Bowl Split Says About American Readers

Zeitgeist: Two Halftime Shows, One Nation: What the Super Bowl Split Says About American Readers

by Thomas Umstattd Jr. | Feb 17, 2026 | Culture & Politics, Zeitgeist

The 2026 Super Bowl featured two competing halftime shows—the NFL’s official Bad Bunny performance and Turning Point USA’s alternative show with Kid Rock—and the streaming data reveals a seismic cultural shift that every author must understand about audience and platform.

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