Zeitgeist: Light, Fire, and Clarity: What the Latest Baby Name Data Tells Us About the Shifting Culture
Explore the trends in baby names in 2025. Discover how names reflect clarity, light, and strength and the changing zeitgeist.
Zeitgeist: Globalists vs. Nationalists: What the UK and Japanese Elections Tell Us About the Changing Culture
Reform UK, Japan’s landslide, and the AfD surge reveal a global culture war. Here’s what the nationalist realignment means for your books and marketing.
Zeitgeist: Southern Poverty Law Center Indictment Exposes Alleged Fraud, Accelerates Vibe Shift on Racism Accusations
a federal grand jury in Montgomery, Alabama, indicted the Southern Poverty Law Center on April 21, 2026. The 11-count indictment charges the SPLC with six counts of wire fraud, four counts of false statements to a federally insured bank, and one count of conspiracy to commit concealment money laundering.
Zeitgeist: What Do Americans Consider Immoral?
Pew Research Center Survey Exposes Deep Divides in American Views on Morality Thomas: A Pew Research study just came out about what Americans view as moral and immoral. This matters for authors because every novel has a moral system. Actions have consequences in...
The Cultural Zeitgeist Shift That’s Making Indie Authors Rich
Discover the cultural shift in zeitgeist that reflects the changing preferences of American readers.
Zeitgeist: Hormonal Birth Control May Quietly Change What Romance Readers Crave in Male Heroes
Prescription medications are changing women’s preferences, from who they find attractive to what kind of heroes they want to read in their fiction.
Zeitgeist: AI Could Trigger an English Language Reset Like the Norman Conquest
AI and tools like ChatGPT and Grammarly are fundamentally transforming the English language. This deep dive explores how AI writing is changing us.
Zeitgeist: White House Uses Video Game Hype to Market War to Young Men
The Trump administration is selling the war very differently from past conflicts.
Zeitgeist: AI as Metaphor: Corporations, Pagan Gods & the Managerial State
For the past 40 years, AI villains in fiction have been metaphors for the soulless managerial state that stripped human agency throughout the 20th century.
Zeitgeist: Two Halftime Shows, One Nation: What the Super Bowl Split Says About American Readers
The 2026 Super Bowl featured two competing halftime shows—the NFL’s official Bad Bunny performance and Turning Point USA’s alternative show with Kid Rock—and the streaming data reveals a seismic cultural shift that every author must understand about audience and platform.
Zeitgeist: Vibe Shift in Hockey
NHL Pride Drama VANISHES: The Vibe Shift Authors Need to Understand
Zeitgeist: Fonts Get Political
U.S. government used Times New Roman. It is a traditional serif font. Under the Biden administration, the State Department switched its documents from Times New Roman to Calibri, a sans serif font.
Zeitgeist: Record Breaking Bible Sales
Bible sales have reached record highs in the United States and the United Kingdom.
Zeitgeist: Radical Islam Moves to Europe
The United Arab Emirates just banned Emirates from going to university in the UK out of fears that students are getting radicalized by the Islamic Brotherhood.
Zeitgeist: Steak & Shake
A fast-food company poised to do very well in the new zeitgeist. I was the fastest-growing fast-food company in the country last year.
