Book Promotion Archives

How to Create Press Releases

by Thomas Umstattd Jr. | May 5, 2021 | PR, Promotion, Strategy

Eight strategies to help you create a compelling news release.

How to Market Books to Homeschool Families with Tricia Goyer

by Thomas Umstattd Jr. | Feb 3, 2021 | Promotion, Strategy

Tricia Goyer explains how authors can connect with an enormous market of faithful readers in the homeschool community.

Amazon Advertising

by Thomas Umstattd Jr. | Jan 6, 2021 | Advertising, Promotion

Amazon continually tests and changes their ads platform, and authors must stay up to date. Bryan Cohen reports on what’s changed this year.

Why Rapid Release is a Risky Book Launch Strategy

by Thomas Umstattd Jr. | Oct 7, 2020 | Independent Publishing, Promotion, Strategy

Is rapid release a shortcut to success? Or is it a trap that could destroy your author career? Learn when and why it does and doesn’t work.

Painful Book Launch Lessons You Don’t Want to Learn the Hard Way

by Thomas Umstattd Jr. | May 19, 2020 | Business Advice, Promotion, Strategy

Don’t make these four painful book launch mistakes.

How to Launch a Book in 2020

by Thomas Umstattd Jr. | May 4, 2020 | Branding, Promotion, Strategy

Launch your book with the help of professional coaching and a customized plan.

How to Work With Fellow Authors To Sell More Books

by Thomas Umstattd Jr. | Feb 10, 2020 | Conference Tips, Promotion, Publishing

You are not in this alone! Authors who work together sell more books than lone ranger writers.

Bookstagramming on Instagram With Nadine Brandes

by Thomas Umstattd Jr. | Oct 14, 2019 | Promotion, Social Media

Bookstagraming on Instagram With Nadine Brandes

How to Create Powerful Ads for Authors Who Hate Math! with Chris Fox

by Thomas Umstattd Jr. | Jun 17, 2019 | Advertising, Promotion

Before you advertise your book online, find out which parts of your ad are most important and which ad platform will work best for your book.

Author Taglines With Brandilyn Collins

by Thomas Umstattd Jr. | Apr 1, 2019 | Branding, Platform

Author Brandilyn Collins gives tips on how to find your perfect author tagline and discusses whether you need one at all.

How to Use Your Book’s Back Matter to Sell More Books

by Thomas Umstattd Jr. | Mar 25, 2019 | Book Design, Independent Publishing, Promotion, Publishing

Learn how to use your book’s back matter to sell more books and grow your email list.

How to Sell More Books Using Bookmarks and Business Cards

by Thomas Umstattd Jr. | Mar 18, 2019 | Conference Tips, Promotion, Strategy

Learn how to make the best use of two important printed marketing tools.

How You Can Create Massive PR for Yourself, Even If You’re A Complete Novice

by Thomas Umstattd Jr. | Feb 5, 2019 | PR, Promotion

Unlock the secrets of author PR and publicity. Learn effective strategies that even novices can implement without breaking the bank.

How To Set up Pre-Orders for Your Indie Book

by Thomas Umstattd Jr. | Aug 7, 2018 | Independent Publishing, Promotion, Publishing

When should indie authors offer a preorder on Amazon, and when is it a bad idea? An indie author answers and shares how to set up a preorder.

148 – How to Get Libraries to Buy Your Indie Book, with Lacy Williams

by Thomas Umstattd Jr. | Jul 31, 2018 | Independent Publishing, Promotion, Publishing

In this episode, we talk with Lacy Williams about how to get libraries to buy your indie books using services like Overdrive and Draft2Digital.