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Writing for Your Website – How To Craft Pages That Readers Actually Want to Read

Writing for Your Website – How To Craft Pages That Readers Actually Want to Read

by Thomas Umstattd Jr. | Sep 2, 2014 | Author Websites, Platform, Publishing, Writing Craft

Is your website copy boring readers? You only have seven seconds to capture attention so make sure your web copy works.

043 – How to Create A Breakthrough Author Brand Step 3 – Look Through Your Readers

043 – How to Create A Breakthrough Author Brand Step 3 – Look Through Your Readers

by Thomas Umstattd Jr. | Aug 26, 2014 | Branding, Business Advice, Promotion, Publishing

Learn how to listen in when your readers talk about you, and find out how their words can help refine your author brand.

041 – How to Create A Breakthrough Author Brand Step 1 – Look in the Mirror

041 – How to Create A Breakthrough Author Brand Step 1 – Look in the Mirror

by Thomas Umstattd Jr. | Aug 12, 2014 | Branding, Promotion

Branding is one of the most confusing topics under the umbrella of marketing. In this article, you’ll learn the first step to creating your author brand.

040 – 40th Episode Q&A Extravaganza

040 – 40th Episode Q&A Extravaganza

by Thomas Umstattd Jr. | Aug 5, 2014 | Promotion

Answering your questions about name change, NaNoWriMo, genre, and connecting with established authors.

039 – How Writers Should Market Themselves to Editors With Karen Ball

039 – How Writers Should Market Themselves to Editors With Karen Ball

by Thomas Umstattd Jr. | Jul 29, 2014 | Publishing, Traditional Publishing

This week we’re talking to one of my greatest friends in the industry since 2007, Karen Ball. Karen has been the executive editor and director of fiction at several publishing houses. She’s now an agent at the Steve Laube Agency. She has experience on...
The Upside and Downside of Free Books

The Upside and Downside of Free Books

by Thomas Umstattd Jr. | Jul 1, 2014 | Business Advice, Promotion, Publishing

Learn the pros and cons of offering your books for free and how you can incorporate giveaways into your overall marketing strategy.

How to Create an Elevator Pitch So Good That People will Stop the Elevator to Hear More

How to Create an Elevator Pitch So Good That People will Stop the Elevator to Hear More

by Thomas Umstattd Jr. | May 5, 2014 | Conference Tips, Copywriting, Publishing

In this episode, we’re going to be talking about the legendary elevator pitch and how to create the kind of elevator pitch that gets people to want to listen and hear more about your book. Jim: I see an elevator pitch as a simple one-sentence description of what...
024 – An Easy Line to Help Introverted Authors Promote Their Writing to Complete Strangers

024 – An Easy Line to Help Introverted Authors Promote Their Writing to Complete Strangers

by Thomas Umstattd Jr. | Apr 14, 2014 | Promotion

In this episode we talk about a powerful and easy way to market yourself and your writing to complete strangers even if you’re a total introvert.

20 To Brag or Not to Brag, That Is the Question

20 To Brag or Not to Brag, That Is the Question

by Thomas Umstattd Jr. | Mar 10, 2014 | Promotion

Find the balance in self promotion as an author. Learn effective ways to share your work while keeping it appealing.

010 – 12 Novel Marketing Ideas for Christmas

010 – 12 Novel Marketing Ideas for Christmas

by Thomas Umstattd Jr. | Dec 9, 2013 | Promotion

Maximize your book sales this Christmas with creative marketing ideas. Discover the best approach to marketing a book at Christmas.

30 Christian Literary Agents to Follow on Twitter

30 Christian Literary Agents to Follow on Twitter

by Caitlin Muir | Dec 2, 2013 | Promotion, Publishing, Social Media, Writing Craft

We’ve compiled a list of the top Christian literary agents on Twitter. It’s time to get connected.

How to Market Your Book on Pinterest

How to Market Your Book on Pinterest

by Adrienne Erin | Nov 25, 2013 | Promotion, Publishing, Social Media, Writing Craft

Pinterest gives you the opportunity of a large following that will quickly and easily. Learn how to use Pinterest to boost your platform.

008 – Where to Start Marketing Your First Novel

008 – Where to Start Marketing Your First Novel

by Thomas Umstattd Jr. | Nov 25, 2013 | Branding, Promotion, Social Media

Learn how to start marketing a book effectively and avoid the overwhelm with practical tips and strategies.

001 – Marketing 101: What is Marketing?

001 – Marketing 101: What is Marketing?

by Thomas Umstattd Jr. | Oct 7, 2013 | Marketing 101, Promotion

Want to know what marketing really is? If you’re a marketing wiz, no need to listen, but if you’re not, this is the perfect place to start. We explain exactly what marketing is and why it’s critical you understand it, whether you’re pre-published, or 30 novels...
Do You Want Free Books?

Do You Want Free Books?

by Caitlin Muir | May 14, 2013 | Author Websites, Platform, Promotion

We’ll show you how to become a book blogger and get free books.

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