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Why Your Cover, Blurb, and Hook Are All Just Guesses

Why Your Cover, Blurb, and Hook Are All Just Guesses

by Thomas Umstattd Jr. | Jul 22, 2026 | Promotion, Strategy

Discover how split testing can help you write a book readers will love and help you sell that book to the right readers.

How to Build an Email List Before You Publish Your Novel 

How to Build an Email List Before You Publish Your Novel 

by Thomas Umstattd Jr. | Oct 8, 2025 | Promotion

Discover the many ways to grow your email list before you publish your book.

How to Work With a PR Firm to Promote Your Book

How to Work With a PR Firm to Promote Your Book

by Thomas Umstattd Jr. | Jul 16, 2025 | PR, Promotion

Publicity has always been important for authors. Find out which media outlets are most useful to authors in 2025.

Your Author Toolbox: Time-Saving Tools for Busy Authors

Your Author Toolbox: Time-Saving Tools for Busy Authors

by Thomas Umstattd Jr. | May 14, 2025 | Author Websites, Platform, Productivity, Promotion

Discover this suite of innovative writing tools for authors designed to streamline your writing, marketing, email list, and sales efforts.

How to Sell Books From a Table

How to Sell Books From a Table

by Thomas Umstattd Jr. | Feb 5, 2025 | Promotion

Maximize your book sales at in-person events with these expert tips. Learn to effectively sell books and avoid common mistakes.

The Powerful Nonfiction Pitching Recipe That Works for Both Fiction and Nonfiction 

The Powerful Nonfiction Pitching Recipe That Works for Both Fiction and Nonfiction 

by Thomas Umstattd Jr. | Jun 5, 2024 | Promotion, Publishing

Learning the formula for creating a compelling pitch that resonates with readers is key to selling your book. Learn four formats that can work for your nonfiction pitch.

How to Win Friends and Pitch Your Book

How to Win Friends and Pitch Your Book

by Thomas Umstattd Jr. | Oct 4, 2023 | Conference Tips, Platform, Public Speaking

Discover 6 steps to crafting a short pitch for your book and yourself before you attend your next conference or cocktail party.

Workshops, Retreats, and Pitches: How to pick the best writers conference for you

Workshops, Retreats, and Pitches: How to pick the best writers conference for you

by Thomas Umstattd Jr. | Sep 6, 2023 | Conference Tips

Learn what types of events are available and discover how to pick the best writers conference for your stage in the publishing journey.

From Book Blurb to Bestseller: How to Craft Compelling Amazon Pages With Dave Chesson

From Book Blurb to Bestseller: How to Craft Compelling Amazon Pages With Dave Chesson

by Thomas Umstattd Jr. | Aug 9, 2023 | Book Design, Copywriting, Promotion

Learn how a free tool can help improve your book description, increase your sales, and improve the effectiveness of your Amazon sales page.

How to Convince Readers to Read *Your* Book Next

How to Convince Readers to Read *Your* Book Next

by Thomas Umstattd Jr. | Apr 12, 2023 | Copywriting, Promotion

Learn five steps to creating a compelling pitch that will pique the interest of publishers, agents, editors and readers.

How to Find a Good Literary Agent – with Mary DeMuth

How to Find a Good Literary Agent – with Mary DeMuth

by Thomas Umstattd Jr. | Oct 12, 2022 | Publishing, Traditional Publishing

To be published by a traditional publisher, you must find a good literary agent. Mary DeMuth shares tips on finding and retaining an agent.

Write Bestselling Pitches by Avoiding These 10 Copywriting Mistakes

Write Bestselling Pitches by Avoiding These 10 Copywriting Mistakes

by Thomas Umstattd Jr. | Jun 29, 2022 | Copywriting, Promotion

If you want to write bestselling pitches for your book, be sure to avoid these 10 copywriting mistakes!

How to Pitch Your Novel

How to Pitch Your Novel

by Thomas Umstattd Jr. | Jun 2, 2021 | Conference Tips, Copywriting, Promotion

Learn how and when to craft a compelling pitch that make agents, readers, and publishers curious about your novel.

How to Craft a Compelling Elevator Pitch for Your Book

How to Craft a Compelling Elevator Pitch for Your Book

by Thomas Umstattd Jr. | May 13, 2019 | Conference Tips, Copywriting, Promotion, Writing Craft

Learn how to talk about your book in a concise, compelling way that will interest publishing professionals and make readers want to buy.

Marketing 101: How to Create a Value Proposition for Your Book

Marketing 101: How to Create a Value Proposition for Your Book

by Thomas Umstattd Jr. | Jan 22, 2019 | Marketing 101, Promotion, Strategy

Discover 7 questions that will help you develop a value proposition for your book that will make all your marketing easier.

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