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How to Launch a Book in 2020

How to Launch a Book in 2020

by Thomas Umstattd Jr. | May 4, 2020 | Branding, Promotion, Strategy

Launch your book with the help of professional coaching and a customized plan.

How to Work With Fellow Authors To Sell More Books

How to Work With Fellow Authors To Sell More Books

by Thomas Umstattd Jr. | Feb 10, 2020 | Conference Tips, Promotion, Publishing

You are not in this alone! Authors who work together sell more books than lone ranger writers.

Bookstagramming on Instagram With Nadine Brandes

Bookstagramming on Instagram With Nadine Brandes

by Thomas Umstattd Jr. | Oct 14, 2019 | Promotion, Social Media

Bookstagraming on Instagram With Nadine Brandes

How to Create Powerful Ads for Authors Who Hate Math! with Chris Fox

How to Create Powerful Ads for Authors Who Hate Math! with Chris Fox

by Thomas Umstattd Jr. | Jun 17, 2019 | Advertising, Promotion

Before you advertise your book online, find out which parts of your ad are most important and which ad platform will work best for your book.

Bookstagramming on Instagram With Nadine Brandes

Author Taglines With Brandilyn Collins

by Thomas Umstattd Jr. | Apr 1, 2019 | Branding, Platform

Author Taglines With Brandilyn Collins

How to Use Your Book’s Back Matter to Sell More Books

How to Use Your Book’s Back Matter to Sell More Books

by Thomas Umstattd Jr. | Mar 25, 2019 | Book Design, Independent Publishing, Promotion, Publishing

Learn how to use your book’s back matter to sell more books and grow your email list.

How to Sell More Books Using Bookmarks and Business Cards

How to Sell More Books Using Bookmarks and Business Cards

by Thomas Umstattd Jr. | Mar 18, 2019 | Conference Tips, Promotion, Strategy

Learn how to make the best use of two important printed marketing tools.

How You Can Create Massive PR for Yourself, Even If You’re A Complete Novice

How You Can Create Massive PR for Yourself, Even If You’re A Complete Novice

by Thomas Umstattd Jr. | Feb 5, 2019 | PR, Promotion

Unlock the secrets of author PR and publicity. Learn effective strategies that even novices can implement without breaking the bank.

How To Set up Pre-Orders for Your Indie Book

How To Set up Pre-Orders for Your Indie Book

by Thomas Umstattd Jr. | Aug 7, 2018 | Independent Publishing, Promotion, Publishing

When should indie authors offer a preorder on Amazon, and when is it a bad idea? An indie author answers and shares how to set up a preorder.

Bookstagramming on Instagram With Nadine Brandes

148 – How to Get Libraries to Buy Your Indie Book, with Lacy Williams

by Thomas Umstattd Jr. | Jul 31, 2018 | Independent Publishing, Promotion, Publishing

In this episode, we talk with Lacy Williams about how to get libraries to buy your indie books using services like Overdrive and Draft2Digital. 

Bookstagramming on Instagram With Nadine Brandes

115 –  Why Traditional Authors should NEVER pay for marketing

by Thomas Umstattd Jr. | Dec 13, 2017 | Business Advice, Publishing, Traditional Publishing

Publishers pressure novelists to build a platform. Many authors see spending money on book marketing as part of the job. Here’s why that’s a mistake.

Bookstagramming on Instagram With Nadine Brandes

113 – Content Marketing With Joanna Penn

by Thomas Umstattd Jr. | Nov 29, 2017 | Promotion

New York Times Bestselling Indie Author Joanna Penn talks about how novelists can use content marketing to promote your book.

105 – How to Sell More Books With Amazon Ads 

105 – How to Sell More Books With Amazon Ads 

by Thomas Umstattd Jr. | Oct 4, 2017 | Advertising, Independent Publishing, Promotion, Publishing

In this episode, we a talk with best-selling author Lacy William about how she uses Amazon Advertisements to sell more books.

Bookstagramming on Instagram With Nadine Brandes

099 – Three Marketing Mindsets We Suggest You Adopt For the Rest of the Year

by Thomas Umstattd Jr. | Jul 1, 2017 | Promotion, Publishing, Strategy

Just a little over halfway through the year, it’s that time where many of us do an inventory check … and look at what we need to adjust for the rest of the year. We’re not going to call these second half resolutions, because these are not have tos … so you don’t...
Bookstagramming on Instagram With Nadine Brandes

093 – What Authors Can Learn from Bad Super Bowl Ads

by Thomas Umstattd Jr. | Feb 4, 2017 | Promotion

Intro Paragraph: Expensive, but the REACH is unparalleled. 1967 the cost was $42,000 for a 30. Today 5 million   Spending that kind of money means you have to create a great ad Talking Points: Seahawks   One of the biggest TV shows in the world   If you...
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