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Why Facebook is Overrated for Book Marketing

Why Facebook is Overrated for Book Marketing

by Thomas Umstattd Jr. | Dec 4, 2018 | Advertising, Business Advice, Promotion, Publishing, Social Media

Why Facebook is Overrated for Book Marketing

How to Host a Facebook Live For Your Book

How to Host a Facebook Live For Your Book

by Thomas Umstattd Jr. | Sep 4, 2018 | Promotion, Social Media

In this episode, we talk about how to host a live video on Facebook to promote your next book launch. It is easy to look and sound amazing on Facebook Live!

How to Host a Facebook Live For Your Book

123 – What the New Facebook Changes Mean for Authors

by Thomas Umstattd Jr. | Feb 6, 2018 | News, Promotion, Social Media

The 2018 changes to Facebook are changing what works and what doesn’t work for authors and books. Listen to this episode to learn how to make Facebook work for your writing.

What Facebook’s 2018 Change Means for Authors

What Facebook’s 2018 Change Means for Authors

by Thomas Umstattd Jr. | Jan 16, 2018 | News, Promotion, Social Media

On January 11th, 2018 Facebook announced massive changes to what content people will see. Here is a detailed analysis of the new Facebook changes and what they mean for authors

How to Get to Know Your Readers

How to Get to Know Your Readers

by Thomas Umstattd Jr. | Jan 16, 2018 | Promotion, Social Media

Knowing your readers allows you to connect with them through your writing and marketing. These 5 tools will help you understand your readers.

How to Host a Facebook Live For Your Book

116 Important Changes GoodReads Giveaways

by Thomas Umstattd Jr. | Dec 20, 2017 | News, Promotion, Social Media

GoodReads giveaways, one of the most cost-effective book promotion tactics, are changing. Here’s everything you need to know about giving away books on GoodReads.

Where to Build Your Platform As an Unpublished Novelist

Where to Build Your Platform As an Unpublished Novelist

by Thomas Umstattd Jr. | Nov 22, 2017 | Author Websites, Platform, Promotion, Social Media

Now is the best time to start building your platform. Learn what to work on and what not to waste your time on.

How to Host a Facebook Live For Your Book

089 – How To Use the Power of Video to Engage More Readers

by Thomas Umstattd Jr. | Nov 8, 2016 | Promotion, Social Media

Intro Paragraph: In case you haven’t noticed, using videos as part of marketing is exploding. USA Today, everywhere else as well. So how do we as authors get on this train and use it to engage readers more deeply? Talking Points: 1. Why Video? YouTube-the greatest...
How to Grow Your Email List from 0 to 10,000

How to Grow Your Email List from 0 to 10,000

by Thomas Umstattd Jr. | Dec 16, 2015 | Email Marketing, Platform, Social Media

If you offer readers something they want for free, they’ll be happy to sign up for your email list. Learn 9 ways to invite them to sign up.

How to Host a Facebook Live For Your Book

058 – Powerful Marketing Lessons from Taylor Swift

by Thomas Umstattd Jr. | Jan 17, 2015 | Branding, Promotion, Social Media

Show Notes: She is involved in her own marketing. She’s transparent, which builds familiarity and trust She uses every channel — differently She says “no” when her brand is devalued Her product is inspirational and unexpected She makes smart...
How to Host a Facebook Live For Your Book

053 – How to Throw a Facebook Party for Your Book Interview With Nadine Brandes

by Thomas Umstattd Jr. | Nov 4, 2014 | Promotion, Social Media

Show Outline: Here’s the run-down on how I threw the FB Party: What is a Facebook party? How do You prepare? How did you promote? What prizes did you use? How to you run a Facebook party. (Jim) I had a core group of people (~30) on a launch team who committed to...
How to Host a Facebook Live For Your Book

052 – To Book Trailer, or Not Book Trailer … that is the question

by Thomas Umstattd Jr. | Oct 28, 2014 | Promotion, Social Media

Book trailers are an interesting animal. Some people swear by them and claim they’re an extremely effective marketing tool, some say they’re a waste of time and money. Listener question from Elizabeth Jane Kitchens author of  The Beast’s Enchantress...
How to Host a Facebook Live For Your Book

025 – 25th Episode Q&A Extravaganza

by Thomas Umstattd Jr. | Apr 21, 2014 | Author Websites, Platform, Promotion, Social Media

In this episode we answer questions from listeners like you. If you would like to ask a question for a future Q&A episode click here. Question 1 “My question has to do with a specific niche – my novel is Christian fiction, including dragons, but not...
How to Host a Facebook Live For Your Book

022 – 12 Ways to Get More Facebook Fans

by Thomas Umstattd Jr. | Mar 31, 2014 | Promotion, Social Media

In this episode we are going to talk about Facebook. And more specifically, how to get more Facebook fans. Why Facebook is still important: Still the biggest social network (after email) Publishers pay attention to Facebook, particularly your PTAT score. 12 Ways to...
5 New Year’s Resolutions Authors Should Make in 2014

5 New Year’s Resolutions Authors Should Make in 2014

by Shaney Lee | Jan 7, 2014 | Blogging, Platform, Productivity, Promotion, Publishing, Social Media, Writing Craft

It’s January again, which means time for New Year’s resolutions. It’s easy for resolutions to become bigger-than-life, difficult to keep, and discouraging. While the big dreams are necessary, it’s often the little steps that get us...
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