In this episode, we are going to talk about how to find out more about your readers. This is a critical topic because the better you know your readers, the better you can connect with them through your writing and marketing. When do you really connect with authors? When you feel like the two of you are friends. If your readers are strangers to you, you will not be able to write to them and your marketing will fall.
Why Get to Know Your Readers
- The better you know your readers the more you can tailor your books to what they are looking for.
- You’re supposed to write your books for readers?
- Jim’s latest novel …
- If you are writing nonfiction, the better you can answer their specific questions.
- It keeps you from writing for your editor.
- At the end of this episode, we are going to teach you a trick for writing to a specific reader.
5 Tools to Find Your Readers
1. Facebook Insights
- 66% of Thomas’ Facebook Fans are women, 25 – 35.
- 70% of Novel Marketing’s listeners are women. 1 out of 5 of our fans are women between 45 and 55. (Many of these women are quiet listeners. Most of the messages and questions we get are from men. Ok maybe half.)
- 73% of Author Media’s fans are women
2. Google Alerts
- Google has a service so you can be notified anytime someone talks about you on the open internet.
- Doesn’t pick up on most social media.
- You can also do a google search for your name and set it to show only results in the last month or year. This is important as the list that comes up without this filter won’t necessarily show you the most recent results.
3. Google Analytics (you can add this for free on your website)
- Operating System
- What Pages They Are Viewing
- How Much Time are they spending on what pages.
4. GoodReads Reviews
- Click to the profiles of your GoodReads reviewers.
5. Kindle Underlined Passages
- What in your book is resonating with your readers?
Create Reader Personas
- Family profile, how many kids? Married? How long?
- Passions, hobbies, what kinds of movies they watch
- Where do they live?
- How much money does she make?
Non-Fiction Persona Exercise
- Felt Needs
- How to Thrill
- Primary Pain Point
Thomas’ story of talking with an industry insider. How much would you price it at? His guess? $400 or $500. We totally missed the mark. That is why the price is going up on January 31. Just go to Novel Marketing.com