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What Facebook’s 2018 Change Means for Authors

What Facebook’s 2018 Change Means for Authors

by Thomas Umstattd Jr. | Jan 16, 2018 | News, Promotion, Social Media

On January 11th, 2018 Facebook announced massive changes to what content people will see. Here is a detailed analysis of the new Facebook changes and what they mean for authors

How to Get to Know Your Readers

How to Get to Know Your Readers

by Thomas Umstattd Jr. | Jan 16, 2018 | Promotion, Social Media

Knowing your readers allows you to connect with them through your writing and marketing. These 5 tools will help you understand your readers.

116 Important Changes GoodReads Giveaways

116 Important Changes GoodReads Giveaways

by Thomas Umstattd Jr. | Dec 20, 2017 | News, Promotion, Social Media

GoodReads giveaways, one of the most cost-effective book promotion tactics, are changing. Here’s everything you need to know about giving away books on GoodReads.

116 Important Changes GoodReads Giveaways

Five Kinds of Author Homepages

by Thomas Umstattd Jr. | Dec 6, 2017 | Author Websites, Platform

Different kinds of authors need different things from their home pages. Make sure you have the right kind of homepage for your author website. 

Where to Build Your Platform As an Unpublished Novelist

Where to Build Your Platform As an Unpublished Novelist

by Thomas Umstattd Jr. | Nov 22, 2017 | Author Websites, Platform, Promotion, Social Media

Now is the best time to start building your platform. Learn what to work on and what not to waste your time on.

116 Important Changes GoodReads Giveaways

110 – 11 Ways Proven to Draw Readers to Your Novel’s Website

by Thomas Umstattd Jr. | Nov 8, 2017 | Author Websites, Platform

In this podcast episode, we tell you what will thrill your readers on your author website and make them want to come back.

10 Common Author Homepage Mistakes & How to Avoid Them

10 Common Author Homepage Mistakes & How to Avoid Them

by Thomas Umstattd Jr. | Sep 18, 2017 | Author Websites, Platform

Author’s make a lot of mistakes with their homepages. Here is how to avoid them and create a homepage that works.

7 Tips for Best Selling Author Portraits

7 Tips for Best Selling Author Portraits

by Thomas Umstattd Jr. | Jun 15, 2017 | Branding, Promotion

Seven tips to help you create an author portrait that captures your authentic self and communicates your brand.

097 – Major Mistakes You Might Be Making With Your Author Name

097 – Major Mistakes You Might Be Making With Your Author Name

by Thomas Umstattd Jr. | Jun 1, 2017 | Branding, Promotion

Learn how to choose a good author name. James L. Rubart shares the mistakes he made with his author name so you can avoid make them yourself.

116 Important Changes GoodReads Giveaways

089 – How To Use the Power of Video to Engage More Readers

by Thomas Umstattd Jr. | Nov 8, 2016 | Promotion, Social Media

Intro Paragraph: In case you haven’t noticed, using videos as part of marketing is exploding. USA Today, everywhere else as well. So how do we as authors get on this train and use it to engage readers more deeply? Talking Points: 1. Why Video? YouTube-the greatest...
13 Ways to Scare Readers Away from Your Book’s Website

13 Ways to Scare Readers Away from Your Book’s Website

by Thomas Umstattd Jr. | Oct 17, 2016 | Author Websites, Platform

Few things scare readers more than bad author website design. Here are 13 proven ways to scare people away from your book website.

How to Pick Your Genre

How to Pick Your Genre

by Thomas Umstattd Jr. | Sep 15, 2016 | Branding, Promotion

If you’re trying to pick a genre or considering writing in several, this episode will help you determine which path is best for you.

116 Important Changes GoodReads Giveaways

085 – How to Sell More Books with MyBookTable 3

by Thomas Umstattd Jr. | Sep 2, 2016 | Author Websites, Platform

What is MyBookTable? WordPress Plugin Sell More Books New Features in the Free version MyBookTable 3 Updated Look MyBookTable book pages have been redesigned to be prettier, more mobile-friendly, and conversion-optimized. If you prefer the classic look, don’t...
MyBookTable 3 is Here

MyBookTable 3 is Here

by Thomas Umstattd Jr. | Aug 29, 2016 | Author Websites, News, Platform

The #1 WordPress Bookstore Plugin is about to get even better with Kindle Instant Preview, International Mode and Landing Page Mode.

084 – How to Create A Breakthrough Author Brand Step 4 – Look in Your Reader’s Mirror

084 – How to Create A Breakthrough Author Brand Step 4 – Look in Your Reader’s Mirror

by Thomas Umstattd Jr. | Aug 22, 2016 | Branding, Business Advice, Promotion

Most authors never reach the fourth level of building a brand. Find out what makes fourth-tier branding possible for authors.

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