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How to Get Your First Speaking Gigs

How to Get Your First Speaking Gigs

by Thomas Umstattd Jr. | Feb 25, 2019 | Promotion, Public Speaking

One of the best ways to sell books is to speak in person at live events. Here are three steps to booking your first speaking gigs.

How to Grow Your Email List With Book Sweeps

How to Grow Your Email List With Book Sweeps

by Thomas Umstattd Jr. | Feb 18, 2019 | Email Marketing, Platform, Promotion

Authors learn how to build an email list without breaking the bank, and how to build a relationship with their new subscribers.

How To Split Test Your Book Title Ideas With Facebook Ads

How To Split Test Your Book Title Ideas With Facebook Ads

by Thomas Umstattd Jr. | Jan 15, 2019 | Advertising, Promotion, Social Media

Learn how to use reliable scientific data to help you choose the best title, cover, or blurb for your book.

How to Maintain Your Platform In-Between Books

How to Maintain Your Platform In-Between Books

by Thomas Umstattd Jr. | Jan 8, 2019 | Email Marketing, Platform, Promotion

Learn 10 steps to maintain your platform effectively between books and keep your readers engaged and informed.

How to Maintain Your Platform In-Between Books

How to Use Facebook To Promote Your Book

by Thomas Umstattd Jr. | Dec 10, 2018 | Advertising, Promotion, Social Media

Tips for authors on how to use Facebook for marketing your book and which tactics no longer work at all.

Why Facebook is Overrated for Book Marketing

Why Facebook is Overrated for Book Marketing

by Thomas Umstattd Jr. | Dec 4, 2018 | Advertising, Business Advice, Promotion, Publishing, Social Media

Why Facebook is Overrated for Book Marketing

How to Sound Great As a Podcast Guest

How to Sound Great As a Podcast Guest

by Thomas Umstattd Jr. | Nov 12, 2018 | Platform, Podcasting, PR, Promotion

Are you scheduled to come on a podcast as a guest? If you want to be invited back, or appear on any other podcast interviews for that matter, you need to have good audio. Many authors make the mistake of using their laptop’s microphone and speakers. This will...
How to Get 10,000 Readers and then Keep Them Happy

How to Get 10,000 Readers and then Keep Them Happy

by Thomas Umstattd Jr. | Oct 30, 2018 | Email Marketing, Platform, Writing Craft

Learn the keys to keeping your email subscribers happy and entertained in this interview with bestselling author Susan May Warren.

How to Create an Online Author Press Kit

How to Create an Online Author Press Kit

by Thomas Umstattd Jr. | Oct 2, 2018 | Branding, Business Advice, PR, Promotion, Publishing

Find out why authors need a press kit and what to include in yours.

Six Things Readers are Looking for on Your Website

Six Things Readers are Looking for on Your Website

by Thomas Umstattd Jr. | Sep 25, 2018 | Author Websites, Branding, Platform

Seven Things Readers are Looking for on Your Website

How to Maintain Your Platform In-Between Books

How to Host a Facebook Live For Your Book

by Thomas Umstattd Jr. | Sep 4, 2018 | Promotion, Social Media

In this episode, we talk about how to host a live video on Facebook to promote your next book launch. It is easy to look and sound amazing on Facebook Live!

How to Write to Market With Chris Fox

How to Write to Market With Chris Fox

by Thomas Umstattd Jr. | Aug 21, 2018 | Branding, Platform, Publishing, Writing Craft

In this episode, we talk about how to write to market with Chris Fox an incredibly successful indie author of both fiction and nonfiction.

How to Create a Reader (Lead) Magnet

How to Create a Reader (Lead) Magnet

by Thomas Umstattd Jr. | Jul 10, 2018 | Author Websites, Email Marketing, Platform, Promotion

A reader magnet is a prize your readers get in exchange for giving you their email. They can dramatically improve how fast your email list grows.

144 – How to Build an Amazing Author Website for $459.20

144 – How to Build an Amazing Author Website for $459.20

by Thomas Umstattd Jr. | Jul 3, 2018 | Author Websites, Platform

You know you need a website, but you don’t have one yet.  We received an email from Mary Hamilton, a listener of the Novel Marketing podcast, who said dealing with her website was her writing pet peeve.  “My biggest peeve is my website. I’m not...
Marketing 101: How to Develop Book Marketing Assets

Marketing 101: How to Develop Book Marketing Assets

by Thomas Umstattd Jr. | Jun 19, 2018 | Marketing 101, Platform, Promotion, Strategy

Learn how to reduce book marketing liabilities and develop assets. The more assets you have, the easier it is to sell books.

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