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How to Get 10,000 Readers and then Keep Them Happy

How to Get 10,000 Readers and then Keep Them Happy

by Thomas Umstattd Jr. | Oct 30, 2018 | Email Marketing, Platform, Writing Craft

Learn the keys to keeping your email subscribers happy and entertained in this interview with bestselling author Susan May Warren.

How to Create a Reader (Lead) Magnet

How to Create a Reader (Lead) Magnet

by Thomas Umstattd Jr. | Jul 10, 2018 | Author Websites, Email Marketing, Platform, Promotion

A reader magnet is a prize your readers get in exchange for giving you their email. They can dramatically improve how fast your email list grows.

Why American Authors Don’t Need to Worry About GDPR

Why American Authors Don’t Need to Worry About GDPR

by Thomas Umstattd Jr. | May 21, 2018 | News

Learn what GDPR is, why Americans don’t need to worry about it, and why you may want to follow it anyway. TL;DR: The EU is not the government of the world and it can’t force Americans to do anything. But you should follow some of the regulations anyway.

How to Increase Your Email Delivery

How to Increase Your Email Delivery

by Thomas Umstattd Jr. | Apr 5, 2018 | Email Marketing, Promotion

Email is the most powerful tool for selling books. But it only works if your emails arrive in reader’s inboxes successfully.

How to Build an Email List Before Your First Book Comes Out Using Short Stories

How to Build an Email List Before Your First Book Comes Out Using Short Stories

by Thomas Umstattd Jr. | Mar 20, 2018 | Email Marketing, Platform

Are you putting the cart before the horse? Learn how to build your email list before your book comes out by writing short stories.

Email Marketing for Humans with Bryan Cohen

Email Marketing for Humans with Bryan Cohen

by Thomas Umstattd Jr. | Jan 23, 2018 | Email Marketing, Promotion

Email Marketing is the #1 tool for driving book sales. In this episode we talk with Bryan Cohan about how to craft the kinds of emails that readers want to see.

Book Marketing 101: Marketing Funnels

Book Marketing 101: Marketing Funnels

by Thomas Umstattd Jr. | Jan 3, 2018 | Marketing 101, Promotion

When you don’t have good book sales, evaluate your marketing funnel. Learn how to create a process that converts.

How to Grow Your Email List from 0 to 10,000

How to Grow Your Email List from 0 to 10,000

by Thomas Umstattd Jr. | Dec 16, 2015 | Email Marketing, Platform, Social Media

If you offer readers something they want for free, they’ll be happy to sign up for your email list. Learn 9 ways to invite them to sign up.

7 Tips for Effective Email Newsletters

7 Tips for Effective Email Newsletters

by Thomas Umstattd Jr. | Sep 1, 2015 | Email Marketing, Promotion

Follow these tips to ensure readers open, read, and love your author newsletters.

062 – 7 Ways to Avoid the Email Spam Filter

062 – 7 Ways to Avoid the Email Spam Filter

by Thomas Umstattd Jr. | May 1, 2015 | Email Marketing, Promotion

In this episode, we discuss email marketing, focusing on how to avoid spam filters when sending emails. We often emphasize that email is gold, but if it gets caught in a spam filter and doesn’t reach your reader’s inbox, it’s ineffective. We’ve frequently discussed...
062 – 7 Ways to Avoid the Email Spam Filter

What to Include in an Author Newsletter

by Thomas Umstattd Jr. | Dec 2, 2014 | Email Marketing, Promotion

What do readers want to read in your email newsletter? Find out what you should and shouldn’t be sending.

062 – 7 Ways to Avoid the Email Spam Filter

051 – Bestseller Marketing Tactics With Brand Manager Kevin Kaiser

by Thomas Umstattd Jr. | Oct 21, 2014 | Promotion

Explore marketing tactics with Kevin Kaiser, a seasoned expert in building successful author brands.

062 – 7 Ways to Avoid the Email Spam Filter

021 – Queen Esther, Staggered Marketing & Why Waiting to Ask Can Boost Book Sales

by Thomas Umstattd Jr. | Mar 17, 2014 | Promotion

Learn staggered marketing tactics inspired by Queen Esther’s method of building goodwill before asking for support.

How Authors Can Survive The Death of Google Reader

How Authors Can Survive The Death of Google Reader

by Caitlin Muir | Mar 14, 2013 | Blogging, News, Platform

Caught off guard by Google Reader’s death sentence? Here are ways you can survive as an author.

How This Little Orange Icon Can Save You Time

How This Little Orange Icon Can Save You Time

by Thomas Umstattd Jr. | Jun 11, 2009 | Author Websites, Platform

We’ve all seen this orange icon. But did you know that in 5 years it will be more important than email? It reworks the internet saving people massive amounts of time. You are an author and your time is at a premium. We guarantee reading this post will be a good time investment or your money back 🙂

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