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How Jason Porterfield Grew His Email List from 0 to 6,000 in One Year

How Jason Porterfield Grew His Email List from 0 to 6,000 in One Year

by Thomas Umstattd Jr. | May 19, 2021 | Advertising, Email Marketing, Platform, Strategy

Learn which Facebook ads work best for connecting with interested readers, growing your author email list, and ultimately selling books.

How to Get Strangers to Want to Buy Your Book Using Reciprocity (Marketing Psychology)

How to Get Strangers to Want to Buy Your Book Using Reciprocity (Marketing Psychology)

by Thomas Umstattd Jr. | Apr 14, 2021 | Author Websites, Marketing Psychology, Promotion

Learn how three principles of reciprocity will help you show kindness to your readers and sell more books.

The 5 Baby-Step Platform Building Process

The 5 Baby-Step Platform Building Process

by Thomas Umstattd Jr. | Nov 4, 2020 | Platform, Strategy

New authors can implement these important baby steps to strengthen their career development right now. Learn to walk before you run.

How to Build a Rejection-Proof Platform Q&A

How to Build a Rejection-Proof Platform Q&A

by Thomas Umstattd Jr. | Oct 28, 2020 | Platform

15 answers to your questions about building an author platform.

How to Create an Email Onboarding Drip Campaign

How to Create an Email Onboarding Drip Campaign

by Thomas Umstattd Jr. | Sep 23, 2020 | Email Marketing, Promotion, Strategy

Six steps to creating an email sequence that will help your subscribers get to know, like, and trust you.

How to Pick the Right Email Marketing Service for You

How to Pick the Right Email Marketing Service for You

by Thomas Umstattd Jr. | Aug 26, 2020 | Email Marketing, Promotion

Find out which email service provider is right for you and your platform.

8 Tools to Help Authors Get More Email Subscribers

8 Tools to Help Authors Get More Email Subscribers

by Thomas Umstattd Jr. | Jun 22, 2020 | Email Marketing, Platform

Grow your author email list with these 8 powerful tools.

How Dr. Saundra Dalton-Smith Grew Her Email List by 23k Using a Reader Quiz

How Dr. Saundra Dalton-Smith Grew Her Email List by 23k Using a Reader Quiz

by Thomas Umstattd Jr. | Jan 20, 2020 | Email Marketing, Platform, Promotion

Learn how Dr. Saundra Dalton-Smith used an online quiz to add 23,000 new email addresses to her list in one year without spending money on advertising.

How to Create a Landing Page

How to Create a Landing Page

by Thomas Umstattd Jr. | Aug 19, 2019 | Author Websites, Email Marketing, Platform

Eight tips and tools for creating effective landing pages that will build your email list and your connection to your readers.

Marketing 101: Ten Advertising Terms You Need to Know

Marketing 101: Ten Advertising Terms You Need to Know

by Thomas Umstattd Jr. | Jun 10, 2019 | Advertising, Marketing 101, Promotion

Your advertising will be more efficient and effective when you understand these ten advertising terms for authors.

How to Grow Your Email List With Book Sweeps

How to Grow Your Email List With Book Sweeps

by Thomas Umstattd Jr. | Feb 18, 2019 | Email Marketing, Platform, Promotion

Authors learn how to build an email list without breaking the bank, and how to build a relationship with their new subscribers.

How to Maintain Your Platform In-Between Books

How to Maintain Your Platform In-Between Books

by Thomas Umstattd Jr. | Jan 8, 2019 | Email Marketing, Platform, Promotion, Social Media

How to Maintain Your Platform In-Between Books

How to Get 10,000 Readers and then Keep Them Happy

How to Get 10,000 Readers and then Keep Them Happy

by Thomas Umstattd Jr. | Oct 30, 2018 | Email Marketing, Platform, Writing Craft

Learn the keys to keeping your email subscribers happy and entertained in this interview with bestselling author Susan May Warren.

How to Create a Reader (Lead) Magnet

How to Create a Reader (Lead) Magnet

by Thomas Umstattd Jr. | Jul 10, 2018 | Author Websites, Email Marketing, Platform, Promotion

A reader magnet is a prize your readers get in exchange for giving you their email. They can dramatically improve how fast your email list grows.

Why American Authors Don’t Need to Worry About GDPR

Why American Authors Don’t Need to Worry About GDPR

by Thomas Umstattd Jr. | May 21, 2018 | News

Learn what GDPR is, why Americans don’t need to worry about it, and why you may want to follow it anyway. TL;DR: The EU is not the government of the world and it can’t force Americans to do anything. But you should follow some of the regulations anyway.

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