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How to Create a Reader (Lead) Magnet

How to Create a Reader (Lead) Magnet

by Thomas Umstattd Jr. | Jul 10, 2018 | Author Websites, Email Marketing, Platform, Promotion

A reader magnet is a prize your readers get in exchange for giving you their email. They can dramatically improve how fast your email list grows.

138 – GDPR for American Authors?

138 – GDPR for American Authors?

by Thomas Umstattd Jr. | May 22, 2018 | Author Websites, Email Marketing, Platform, Promotion

Podcast: Play in new window | Download | EmbedSubscribe: Apple Podcasts | Google Podcasts | Spotify | Amazon Music | Stitcher | Podcast Index | TuneIn | RSS | MoreLinks: Did Thanos Kill Me? The Creative Funding Show Iubenda (Affiliate link) Let’s talk about GDPR:...
Why American Authors Don’t Need to Worry About GDPR

Why American Authors Don’t Need to Worry About GDPR

by Thomas Umstattd Jr. | May 21, 2018 | News

Learn what GDPR is, why Americans don’t need to worry about it, and why you may want to follow it anyway. TL;DR: The EU is not the government of the world and it can’t force Americans to do anything. But you should follow some of the regulations anyway.

131 – How to Increase Your Email Delivery

131 – How to Increase Your Email Delivery

by Thomas Umstattd Jr. | Apr 5, 2018 | Email Marketing, Promotion

Email is the most powerful tool for selling books. But it only works if your emails arrive in reader’s inboxes successfully.

129 – How to Build an Email List Before Your First Book Comes Out Using Short Stories

129 – How to Build an Email List Before Your First Book Comes Out Using Short Stories

by Thomas Umstattd Jr. | Mar 20, 2018 | Email Marketing, Platform

Are you putting the cart before the horse? Learn how to build your email list before your book comes out by writing short stories.

138 – GDPR for American Authors?

121 – Email Marketing for Humans with Bryan Cohen

by Thomas Umstattd Jr. | Jan 23, 2018 | Email Marketing, Promotion

Email Marketing is the #1 tool for driving book sales. In this episode we talk with Bryan Cohan about how to craft the kinds of emails that readers want to see.

118 – Book Marketing 101: Marketing Funnels

118 – Book Marketing 101: Marketing Funnels

by Thomas Umstattd Jr. | Jan 3, 2018 | Marketing 101, Promotion

When you don’t have good book sales, evaluate your marketing funnel. Learn how to create a process that converts.

072 – How to Grow Your Email List from 0 to 10,000

072 – How to Grow Your Email List from 0 to 10,000

by Thomas Umstattd Jr. | Dec 16, 2015 | Email Marketing, Platform, Social Media

If you offer readers something they want for free, they’ll be happy to sign up for your email list. Learn 9 ways to invite them to sign up.

7 Tips for Effective Email Newsletters

7 Tips for Effective Email Newsletters

by Thomas Umstattd Jr. | Sep 1, 2015 | Email Marketing, Promotion

Follow these tips to ensure readers open, read, and love your author newsletters.

138 – GDPR for American Authors?

062 – 7 Ways to Avoid the Email Spam Filter

by Thomas Umstattd Jr. | May 1, 2015 | Email Marketing, Promotion

Podcast: Play in new window | Download | EmbedSubscribe: Apple Podcasts | Google Podcasts | Spotify | Amazon Music | Stitcher | Podcast Index | TuneIn | RSS | MoreJim how do you tell if you are a spammer? If people click “mark as spam” on your email, you are a spammer...
138 – GDPR for American Authors?

057 – What to Include in an Author Newsletter

by Thomas Umstattd Jr. | Dec 2, 2014 | Email Marketing, Promotion

Podcast: Play in new window | Download | EmbedSubscribe: Apple Podcasts | Google Podcasts | Spotify | Amazon Music | Stitcher | Podcast Index | TuneIn | RSS | MoreAs you know, we talk a lot about how effective author newsletter are. Of all the online marketing tools I...
138 – GDPR for American Authors?

054 – The Enclave Files #1

by Thomas Umstattd Jr. | Nov 11, 2014 | Email Marketing, Independent Publishing, Promotion, Publishing, Traditional Publishing

Podcast: Play in new window | Download | EmbedSubscribe: Apple Podcasts | Google Podcasts | Spotify | Amazon Music | Stitcher | Podcast Index | TuneIn | RSS | MoreFor a long time Thomas has worked with and ragged on Marketing directors at publishing companies around...
How to Do an A/B Split Test With MailChimp

How to Do an A/B Split Test With MailChimp

by Caitlin Muir | May 30, 2013 | Blogging, Platform, Productivity, Promotion, Publishing

Want to know what your readers like? That’s why the A/B Split Test was created. We’ll teach you how to create one using MailChimp.

How Authors Can Survive The Death of Google Reader

How Authors Can Survive The Death of Google Reader

by Caitlin Muir | Mar 14, 2013 | Blogging, News, Platform

Caught off guard by Google Reader’s death sentence? Here are ways you can survive as an author.

How This Little Orange Icon Can Save You Time

How This Little Orange Icon Can Save You Time

by Thomas Umstattd Jr. | Jun 11, 2009 | Author Websites, Platform

We’ve all seen this orange icon. But did you know that in 5 years it will be more important than email? It reworks the internet saving people massive amounts of time. You are an author and your time is at a premium. We guarantee reading this post will be a good time investment or your money back 🙂

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