by Thomas Umstattd Jr. | Jan 3, 2018 | Marketing 101, Promotion
When you don’t have good book sales, evaluate your marketing funnel. Learn how to create a process that converts.
by Thomas Umstattd Jr. | Dec 16, 2015 | Email Marketing, Promotion, Social Media
Podcast: Play in new window | Download | EmbedSubscribe: Google Podcasts | Spotify | Amazon Music | Stitcher | Podcast Index | TuneIn | RSS | MoreListen to our other podcasts 065 – 7 Tips for Effective Email Newsletters 062 – 7 Ways to Avoid the Spam Filter 057 – What...
by Thomas Umstattd Jr. | Sep 1, 2015 | Email Marketing, Promotion
Podcast: Play in new window | Download | EmbedSubscribe: Google Podcasts | Spotify | Amazon Music | Stitcher | Podcast Index | TuneIn | RSS | MorePublic Service Announcement: Respect Spam is in the eye of the beholder. Creepy / Charming (thin line in between)...
by Thomas Umstattd Jr. | May 1, 2015 | Email Marketing, Promotion
Podcast: Play in new window | Download | EmbedSubscribe: Google Podcasts | Spotify | Amazon Music | Stitcher | Podcast Index | TuneIn | RSS | MoreJim how do you tell if you are a spammer? If people click “mark as spam” on your email, you are a spammer as far as that...
by Thomas Umstattd Jr. | Dec 2, 2014 | Email Marketing, Promotion
Podcast: Play in new window | Download | EmbedSubscribe: Google Podcasts | Spotify | Amazon Music | Stitcher | Podcast Index | TuneIn | RSS | MoreAs you know, we talk a lot about how effective author newsletter are. Of all the online marketing tools I feel that email...
by Thomas Umstattd Jr. | Nov 11, 2014 | Email Marketing, Independent Publishing, Promotion, Publishing, Traditional Publishing
Podcast: Play in new window | Download | EmbedSubscribe: Google Podcasts | Spotify | Amazon Music | Stitcher | Podcast Index | TuneIn | RSS | MoreFor a long time Thomas has worked with and ragged on Marketing directors at publishing companies around the country. Well...
by Caitlin Muir | May 30, 2013 | Blogging, Platform, Productivity, Promotion, Publishing
Want to know what your readers like? That’s why the A/B Split Test was created. We’ll teach you how to create one using MailChimp.
by Caitlin Muir | Mar 14, 2013 | Blogging, News, Platform
Caught off guard by Google Reader’s death sentence? Here are ways you can survive as an author.
by Rob Eagar | Jun 27, 2009 | Email Marketing, Productivity, Promotion, Publishing, Writing Tips
To create a newsletter that gets results, use the following eight components. These elements apply regardless of whether you’re creating an email or print version. Schedule print newsletters to leaders every 90 days, and email newsletters to your audience every 30 days.
by Thomas Umstattd Jr. | Jun 11, 2009 | Author Websites, Platform
We’ve all seen this orange icon. But did you know that in 5 years it will be more important than email? It reworks the internet saving people massive amounts of time. You are an author and your time is at a premium. We guarantee reading this post will be a good time investment or your money back 🙂