by Thomas Umstattd Jr. | Jun 8, 2020 | Marketing Psychology , Promotion , Strategy
How you price your book will impact your sales. Every price-point has a profitable strategy. Find out which one is right for your book.
by Thomas Umstattd Jr. | Nov 18, 2019 | Book Design , Independent Publishing , Publishing
Find out which printing method makes the best business sense for your book’s genre and your author career.
by Thomas Umstattd Jr. | Sep 23, 2019 | Advertising , Business Advice , Promotion , Publishing , Strategy
Where to Spend Your Marketing Dollars
by Thomas Umstattd Jr. | Jul 22, 2019 | Business Advice , Independent Publishing , Publishing , Strategy
Learn how to protect yourself from counterfeiting and other attacks on Amazon.
by Thomas Umstattd Jr. | Jun 17, 2019 | Advertising , Promotion
Before you advertise your book online, find out which parts of your ad are most important and which ad platform will work best for your book.
by Thomas Umstattd Jr. | Mar 18, 2019 | Conference Tips , Promotion , Strategy
Learn how to make the best use of two important printed marketing tools.
by Thomas Umstattd Jr. | Oct 9, 2018 | Advertising , Business Advice , Independent Publishing , Promotion , Publishing
Amazon Book Ads – Everything You Need to Know – Date
by Thomas Umstattd Jr. | Sep 25, 2018 | Author Websites , Branding , Platform
Seven Things Readers are Looking for on Your Website
by Thomas Umstattd Jr. | Jul 17, 2018 | Business Advice , Independent Publishing , PR , Promotion , Publishing , Traditional Publishing
In this Novel Marketing Podcast episode, we are going to talk about publishing scams and how to avoid them. Don’t get bamboozled by a charlatan!
by Thomas Umstattd Jr. | Jun 19, 2018 | Marketing 101 , Platform , Promotion , Strategy
Learn how to reduce book marketing liabilities and develop assets. The more assets you have, the easier it is to sell books.
by Thomas Umstattd Jr. | Jan 31, 2018 | Business Advice , Publishing
In this episode, we talk with an author-friendly CPA about the impact of the new 2018 tax plan on authors. This is the biggest change to the tax code since the 1980s. Come April 15 you will be glad you listened to this episode!
by Thomas Umstattd Jr. | Dec 13, 2017 | Business Advice , Publishing , Traditional Publishing
Publishers pressure novelists to build a platform. Many authors see spending money on book marketing as part of the job. Here’s why that’s a mistake.
by Thomas Umstattd Jr. | Sep 26, 2017 | Independent Publishing , Publishing
Here is a step by step overview of how to take your book from idea to reality.
by Thomas Umstattd Jr. | Aug 1, 2016 | Conference Tips , Publishing , Traditional Publishing
Last episode we talked about getting an agent from Thomas’ and my perspective, in this episode, we’re going to talk about how to get an agent from the agent’s perspective. So we’d like to introduce you to one of our favorite people and an outstanding literary agent,...
by Thomas Umstattd Jr. | Jul 16, 2016 | Business Advice , Conference Tips , Publishing , Traditional Publishing
Why do you want an agent? Capital Credibility Contacts and Contracts Do you need one? When you do When you don’t What a good agent can do for you How agenting has changed over the past 10 years Career counsel Contacts Projects you’d never hear about without them What...